CCEENNTTRRAALL

Chiang-mai

Chonburi Bangkok

Phuket Songkhla

Child Lom LardpraoBangnaPinklaoRama 3Si Lom ComplexFuture Park RangsitSi LomRamindraWang Burapa Rama 2

PERSONAL SHOPPER SERVICEPORTER SERVICE VALET PARKINGBABY CHANGING ROOMONE POINT PAYMENT SERVICE

Strength

- Central was opened a fashionable because of its ultra modern facilities and the first supermarket to be linked with a department store.- Central was an acquainted, popular, and assurance of consumer in Thailand.- Central have grown and open many branches, and they have many subordinate more than competitor. - They have the customer absolutely. Who have a middle and high income in particular.

Weak-The products were an expansive more

than retailing store.-The customer will meet the traffic jam.

Opportunity

-Central was always popular in the customer. -The target of Central is a fashionable.-The other of department store was slow down to branch out. This is a chance in marketing of Central.

Threat

-Central has a lot of competitor in retailing market.-The politics and economy get out of confidence. The customer was slow down to purchase. -The customer will meet the traffic jam.

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