www.gmp-crm.com

CREATING SOLUTIONS

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let us help you

Kevin Maddison Managing Director Looking to help small business to use “big business” CRM functionality at affordable prices

Manage your data more efficiently CRM may not feel like the highest priority on the opening day of your new gym, furniture shop or design company, but as your customers roll in so will your data. You’ll very quickly feel overloaded with information from enquiries, trade shows, email campaigns, direct marketing, and cold calling. Poorly-managed data could lead to missed opportunities. Forgetting to follow up on a lead or sending multiple emails to the same person will not impress. Keeping track of this data is the very least you must do. Finding an intelligent way to log every prospect and note previous interactions and interest is essential to properly managing your sales pipeline. Make each customer feel special Never underestimate the value of treating every customer as an individual and providing personalised customer service. This sounds hard with hundreds of prospects running through your system, but it needn’t be. It is as simple as taking down a few notes after every phone conversation or email correspondence. Noting the name and level of interest is a given, but also make personal notes – if they mention they are about to go on holiday or get married, note it down and ask how it went when you next speak. Don’t be over familiar, but showing you’ve remembered something they chose to mention can make a world of difference to your rapport with a potential customer. Keep all your information in one place The worst thing you can do is not to have a system at all. Plenty of businesses just write down a list of prospects then go through emails or rely on their memory to remind themselves who they are talking to. And the very worst sales people just call from a list – there are few things less likely to convince than a call from someone who can’t even remember what you spoke about last time – yet it happens far too often. Recording all your data after each call or email seems like a hassle to the busy entrepreneur, but it will be worth it in the long run. You can design your own system or use one of the tailor-made software options. CRM software will provide a template for keeping track of your sales leads and email you timely reminders alongside a report on the history of the prospect.

Make use of the connected world Many leads and sales updates come at trade shows or meetings, or simply from a call whilst on the move. You may not always be in front of your computer when you get new data to input. Noting down data to be later put into a central CRM system takes extra time and increases the likelihood it will be forgotten. With today’s mobile devices and connectivity, there is no excuse for not having a cloud-based system which anyone on your team can update from their phone or a remote computer anytime. Stay secure Remote access brings huge benefits, but remember you are responsible for customer data. Use secure software to transmit data, avoid unsecured networks and keep software updated. Make sure all your employees are doing the same to keep that data safe! Stay organised as you grow As you grow, coordinating multiple sales staff makes things more complicated. A bigger business will need more management time, but that’s not an excuse to let your sales process get sloppy. Treating customers well is important whatever size you are. Take time to allocate leads to sales staff, ensure there is no doubling up, and set reminders. Monitor sales staff to ensure they are following up at the right time, and keeping track of customers, as you did when you had to manage new business. Invest time in CRM With CRM, so important to the growth of SMEs, poor management will only cost your company time and opportunities. Invest time in setting up a comprehensive system that facilitates your CRM rather than just creating a mountain of data. The time you will save and increased business you will secure from upfront investment will be worth its weight in increased revenue. If you are not sure of how to explain what it is you need from a CRM … Then let us help you.

Kevin Maddison Managing Director

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we have helped resolve problems for years

Many of our clients are introduced to us as they either have legacy systems which are not providing the key areas of the business with the information they require or it may be the first-time database

solutions are being considered by a business to replace the paper forms and spreadsheet controls currently being used.

In both circumstances, the first question we ask will be what do you want the CRM system to provide the business and the people working in it? Once this is clear, it will be easy to determine if GMP CRM

Systems can help you to create the solutions to resolve the business need.

If we cannot recommend a way forward we will tell you very early in the discovery part of our process.

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we help you build solutions for your business

Once the agreement to move forward to design the solution for your business with you is established, we will engage with the business to create the list of requirements the system needs to provide for the employees or managers within your business operation. Our core system is modular and vertical, so build costs can be effectively managed as the modules are normally programmed to provide a large part of the functionality without “re-inventing the wheel” as most business has a common thread of activity. By this we mean that business generates enquiries, communicates with prospects gathering information until it provides a quotation for its services. Once accepted, the service is managed until delivered, an invoice is created for the work done and monitored until paid. All other processes, normally stages of progress through your business process and timely reporting are normally tailored to the business client we support. We have integrated solutions with the likes of MailChimp and other API connections to various lead providers for seamless uninterrupted data flow.

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crm systems designed to help you share information

Most CRM systems are required to share information with the staff members who need the data to do their job. Out of office workers tend to suffer the most as the administration often needs doing when

they have “returned to base”, which is highly inefficient and a high cost to the business.

Cloud-based systems allow secure portal access on any device with an internet connection; allowing the company who owns the data to determine, using the built-in system hierarchy, who in the team has

access to what information and what they can do with it.

Information is normally provided in real-time to ensure decisions based on the processes being managed by other team members is visible allowing the system to help and avoiding unnecessary emails

or other document sharing, such as version controlled spreadsheets or reports.

Our simple approach helps provide information without the need to become so complicated in the actual process that it takes more time to manage than the benefit of knowing what it is monitoring in

the first place. We help understand what is to be shared and do that as easily as possible.

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specialist business administration systems

to help you

Although most businesses have a common core functionality requirement, specialist requirements will always be a factor when working with our clients. Whether it is simply creating reports or dashboards that reflect the needs of the individual or if the system needs specialist functionality adding to the core process. We have created both types of system enhancements for our clients. Talk with us and let us explain how our systems can be enhanced to help you manage your business more effectively or efficiently, saving you time and money. We have experience in most of the SME marketplace sectors and may even have a few good ideas for you. GMP CRM Systems designs the solutions with their clients, implements the delivery, trains the team members in your business how to use it and then supports the user groups as they develop their skills and knowledge of the system.

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what our clients are saying

The best reference point in any business is their customer. Here are

some of the testimonials we have received from our clients which we

really appreciate as we want all clients to be delighted with our

service.

Katie Maddock London Capital & Finance

” Our systems have been developed to our specific

needs in the years that we have worked with GMP

and nothing is ever too much trouble.”

John Bond Signpost Internet Services

” Our CRM system has already paid for itself with

the functionality created to manage our clients

contact management and renewal payments.”

Paul Steel Torch Network

” It took time for us to provide exactly what we needed, 3 times we came back wanting a change or needing something else adding to the workload. The whole project was completed in just over a week including all of the changes! and is now extremely helpful and easy to use!”

www.gmp-crm.com

Salters House

Salters Lane

Sedgefield

County Durham

TS21 3EE

Phone : +44 (0)1740 625204

Email : elaine@gmp-crm.com

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