centrex vs pbx bundling

8/12/2019 Centrex vs PBX Bundling

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Reliance SmartOffice v/sTraditional PBX & PBX Bundling


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Traditional PBX based solution v/s Reliance SmartOffice

KTS/PBX

Extensions

(Plain Phones

without display /

feature keys)

AnalogTrunks / E1s

DLC(RT) DLC(RT)

Extensions

(with CallerID & feature

keys

Operator

Add i t ional hardware required

for Cal l Bi l l ing, Power back

up , Voice m ail etc.

OperatorVoice mail , Call Bil l ing ,

Power back up avai lable

as standard

SmartOffice

Extra

equipment.

in your office

Reliance Network Reliance Network

Completely managed

Service

Unmanaged Service

DigitalExtensions

(Supported only

by Costly PBX

Models)
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Operations & management

Centralized Management by Reliance. Invest in dedicated trained resources to manage

SmartOffice PBX

24 x 7 Support

Default 24 x7 Support available.

Peace of Mind24 x 7 Support if available come at a high

Premium. Additional 10-15% per annum for

availing AMC & support services

Technology Obsolescence

The Best in technology always

Reliance takes care of all Technology

upgradation

High risk for technology and platform Obsolescence

New features are added with new releases only,Which are priced extra


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Total Cost of Ownership/ Investment Protection

Very low Total Cost of Ownership, moreover

the investment risk always lies with Reliance."Pay as you use"

High initial investment in the PBX, with associated

cost of manpower, space, power backup etc.Running cost for maintenance & AMC.

Issues related to End of Supply & Sale

SmartOffice PBX

Time to deploy/ Ease of deployment

Quick deployment - In Weeks DeploymentIn Months

User Experience

Superior user experience with features like

Caller ID, speakerphone, Phonebook,

missed call indication and convenience of

menu driven interface.

The same experience in a PBX based solution is

not available unless all the extensions are

provided with High-end digital telephones

which are exorbitantly Priced


5/16

SmartOffice trusted by Corporate across Industry

partial listHarkishandas Hospital


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Competition response to Reliance SmartOffice

Bundling of free PBX with E1sA knee-jerk reaction to counter SmartOffice

A short term measure with an Inferior solution

Most of the Bundled PBXs the free Ones are local brands with limited features & functionalities.

MTNL provides Intellicon or Coral

Airtel provides Coral

Brands like Avaya, Siemens etc are offered only for select cases

Matches only the CapEx savings benefit

Doesnt overcome the traditional limitations of PBX based solution


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Can Reliance provide E1 with Free PBX bundled?YesSigned a MOU with Leading PBX vendors

PBX will be provided on a Opex Model

Target Market - Customers who insist on a PBX due to policy reasons

More economical and ease of Operation

ButLacks reliability for the Enterprise Customers

Multiple points of failure / responsibility

Shared ownership with the customer

Doesnt overcome the traditional drawbacks of PBX


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Superior experience for usersSmartOfficeCaller ID & PSTN Call waiting caller ID

Speaker PhoneMobile Phone features

- Phone book, Missed calls, menu interface

PBXAnalog phones dont provide any features

Similar experience possible only on Digital phones which are very costly


9/16

Value added featuresSmartOffice: Integrated to a Central Managed network / ecosystemVoice mail without port restrictions

10 party conferencing for every user

Accurate bills for every extension no extra equipment required

PBX: third party boxes connected to the main boxVoice mail with port restrictions for access, comes with additional investment on hardware & software.

3 / 8 party conferencing for Analog / Digital users

Call Billing - Approximate bills for every extension with extra PC & printer


10/16

NetworkingSmartOffice:Intra-City Networking has been available from the day 1

Soon it will be available Inter-City with All OfficeComplete feature transparency, SDD etc.

PBX: Wishful thinkingTechnically possible on white papers but Costs a fortune in terms of money and efforts

Complete feature transparency is always a question mark.

PBX should be Qsig enabled, not all models support the same.


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Service Assurance & AvailabilitySmartOffice24x7 support available for the network - & hence the service (especially MACDs)

Power back up provided by Reliance no extra equipment required

99.99% service availability guaranteed.

PBXNo 24x7 support available as a standard offer

Vendor Charges on an average 10-15% for 24x7 support.

Power back up to be provided extra for the PBX

For higher configurations, Duplex Hot standby system required


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ManageabilitySmartOfficeCompletely managed solution

Visibility of network elements at NNOC for 24x7 monitoring & alarms

- DLC cards, CPU & even batteries

Online Change Requests (Move, Adds, Changes)

- e.g. Class of Service change

PBXEngineer visit required for any Change request

No monitoring of equipment possible (PBX, Batteries)


13/16

Hidden costs ?SmartOfficeUnlimited expansion without any Capex

No AMC

Competitive call rates, no hidden costs

Free PBX bundled with serviceAny expansion requires additional Capex (not a part of free bundle)

No value added features provided with PBX

AMC to be paid by customer

Call rates often inflated


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The resultSmartOfficeHigh reliability, High availability solution

Integrated & Carrier-grade

Although Capital intensive for the Service provider, is a more robust

solution for the customer

PBXModerate reliability

Patchy solution with Enterprise-grade boxes

Cheaper for the service provider but compromises robustness


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Servicing over 10000 Business

Over 5000 SmartOffice Customer sites (over 100,000 + lines)

Largest Multi-City SmartOffice in India with 12,000+ lines

Services available in 30 Cities expanding to 200 Cities

Wireless solutions available across 4000 towns

Our Journey so far..


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centrex vs pbx bundling

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