century - footprint books · ethical principles, corporate social responsibility, and decision...

Elaine Cox, Tatiana Bachkirova and David A

Pbk | 616pp | 9781473973053 | 1/09/2018A$114 | NZ$139 | Sage Publications Ltd

This text provides a wide-ranging guide to the complex, multidisciplinary area of coaching, helping students to find comprehensive answers to their coaching questions. It allows them to identify and develop their own personal style of coaching. A specially selected group of international authors contribute various expertise and insights across three key areas: theoretical perspectives; contexts and genres of coaching; and professional practice issues.

Ancillary Materials

COACHING AND MENTORING

The Complete Handbook of Coaching 3ed

Fiona Talbot

Pbk | 160pp | 9780749497293 | 3/09/2019A$32.99 | NZ$37.99 | Kogan Page Ltd

How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this textbook is ideal for multinational companies where communication is a priority.

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COMMUNICATIONS

How to Write Effective Business English: Your Guide to Excellent Professional Communication 3ed

Patrick Forsyth

Pbk | 160pp | 9780749475734 | 3/07/2016A$22.99 | NZ$27.99 | Kogan Page Ltd

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.

NZ Author

How to Write Reports and Proposals 4ed

John R Rossiter, Larry Percy and Lars Berg


Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

Marketing Communications: Objectives, Strategy, Tactics

Gabriele Suder and Johan Lindeque


The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.

Ebook Available

GLOBAL BUSINESS

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Doing Business in Europe 3ed

Rodrigo Zeidan

Pbk | 424pp | 9780262535625 | 13/10/2018A$125 | NZ$146 | MIT Press

This timely and refreshingly real-world focused textbook examines some of the world's most critical policy issues through a macroeconomics lens. After presenting analytical foundations, modeling tools, and theoretical perspectives, Economics of Global Business goes a step further than most other texts, with a practical look at the local and multinational tradeoffs facing economic policymakers in more than fifty countries.

Economics of Global Business

Ronald D Francis and Guy Murfey

Pbk | 248pp | 9780749473952 | 3/11/2015A$87 | NZ$102 | Kogan Page Ltd

Taking a fresh look at one of the key foundations of business - the need to conduct business responsibly, sustainably, and within a sound ethical framework -Global Business Ethics is a guide for ethical decision making within the international business landscape. Enriched with worked examples of ethical dilemmas and their solutions, this book goes beyond theory to real-world business decisions. It includes a chapter focused solely on legal ethics and discusses ethical gradualism and quantification of ethics.

Aust Author

Global Business Ethics: Responsible Decision Making in an International Context

Andrea Colli and Andrea E. Goldstein

Pbk | 352pp | 9781911116172 | 1/08/2019A$44.99 | NZ$53.99 | Agenda Publishing Ltd

With the collapse of communism in 1990, the world entered a new phase of globalisation, arguably an intensification of economic processes that trace their beginnings back to the mid-1800s. Characterised by the rise of multinational corporations, global entrepreneurs and a deregulated financial industry, the new global economy has become increasingly interconnected and complex as far as the relations among its economic and political actors are concerned.

New Title

Globalization and the New Geopolitics of Business

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Lisa Ann Mandle, Zhiyun Ouyang, James Edwi

Pbk | 336pp | 9781642830033 | 12/09/2019A$64.99 | NZ$69.99 | Island Press

Rapid economic development has been a boon to human well-being. It has lifted millions out of poverty, raised standards of living, and increased life expectancies. But economic development comes at a significant cost to natural capital - the fertile soils, forests, coastal marshes, farmland - that support all life on earth, including our own. The dilemma of our times is to figure out how to improve the human condition without destroying nature's.

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Green Growth That Works: Natural Capital Policy and Finance Mechanisms Around the World

Leo McCann


This new text is wholly devoted to exploring the most powerful political economies across the globe, from East to West, to help give students the vital grounding for future practice or research. The text provides a comprehensive yet concise introduction to each of the economies' key features, including macro overviews as well as organisational and workplace-level analysis.Ebook Available

International and Comparative Business: Foundations of Political Economies

George Cairns and Martyna Sliwa

Pbk | 176pp | 9781473981010 | 10/06/2017A$41.99 | NZ$48.99 | Sage Publications Ltd

This edition includes recent impacts on international business such as the financial crisis, Brexit and the changing political landscape, Chinese steel prices and the Panama Papers revelations. It includes new chapters on understanding people and organisations in International Business as well as coverage of recent international reports from Amnesty, Oxfam and the World Bank.

Ebook Available

Aust Author

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business 2ed

Michael Armstrong


This book addresses all areas of performance management, from performance pay and giving feedback to managing underperformers and having difficult conversations, so organisations can optimise staff performance. This updated and restructured edition analyses traditional as well as the latest developments in performance management including the shift from ratings and annual reviews.

HUMAN RESOURCES

Armstrong's Handbook of Performance Management: An Evidence-Based Guide to Delivering High Performance 6ed

Peter Holland

Pbk | 235pp | 9781789734607 | 30/09/2019A$84 | NZ$98 | Emerald Publishing Ltd

Contemporary HRM Issues in the 21st Century is an illuminating book for postgraduate students wanting to develop their understanding of issues and challenges emerging in the 21st century workplace from a HRM perspective.

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Aust Author

Contemporary HRM Issues in the 21st Century

B Sebastian Reiche, Anne-Wil Harzing and H


Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition. The new edition reflects the contemporary debates and emerging issues in the field of IHRM, supplementing classic theories and models with recent research and international developments.

Ebook Available

Aust Author

International Human Resource Management 5ed

Stephen Taylor


This fully updated 7th edition of Resourcing and Talent Management includes new information on social media and e-recruitment, additional discussion of flexible working and a brand new chapter on global resourcing. Including new international examples and case studies throughout this is essential reading for all students studying a resourcing, recruitment, selection or talent management module on HR or business masters degree. Online supporting resources for lecturers include an instructor's manual, lecture slides and feedback on exercises included in the book.

Ancillary Materials

Resourcing and Talent Management 7ed

Kerr Inkson, Nicky Dries and John Arnold


Treating careers as a subject area in its own right,

Understanding Careers 2ed will provide students with a broad and holistic understanding of the careers field. Unique in bringing together both individual and managerial perspectives, this text focuses on the relevant and emerging ideas within careers allowing readers to fully understand the most current issues and relate these to everyday practice.

Ebook Available

NZ Author

Understanding Careers: Metaphors of Working Lives 2ed

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Kimiz Dalkir

Hbk | 552pp | 9780262036870 | 22/11/2017A$128 | NZ$149 | MIT Press

Knowledge management (KM) represents a deliberate and systematic approach to cultivating and sharing an organisation's knowledge base. This textbook and professional reference offers a comprehensive overview of the field. Drawing on ideas, tools, and techniques from such disciplines as sociology, cognitive science, organisational behaviour, and information science, it describes KM theory and practice at the individual, community, and organisational levels.

KNOWLEDGE MANAGEMENT

Knowledge Management in Theory and Practice 3ed

Amy Newman

Pbk | 288pp | 9781544307855 | 1/05/2018A$79 | NZ$94 | Sage Publications Inc

Building Leadership Character: Lessons in Responsibility, Authenticity, and Credibility is a compelling new text that uses a storytelling approach and real-world cases to explore important topics not always addressed in-depth in other textbooks such as accountability, courage, and vulnerability. Bestselling author Amy Newman deftly captures how corporations and people respond in trying times and what can be learned from their missteps.

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LEADERSHIP

Building Leadership Character

Mary Gentile

Pbk | 320pp | 9780300181562 | 28/02/2012A$29.99 | NZ$35.99 | Yale University Press

How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Drawing on actual business experiences as well as on social science research, Giving Voice to Values challenges the assumptions about business ethics at companies and business schools, it gives students the tools not just to recognise what is right, but also to ensure that the right things happen.

Giving Voice to Values: How to Speak Your Mind When You Know What's Right

Peter G Northouse

Kit | 480pp | 9781544331942 | 10/04/2018A$122 | NZ$144 | Sage Publications Inc

Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn.

Ebook Available

Leadership: Theory and Practice (Pbk plus Interactive ebook) 8ed (ISE)

Richard A. Spinello


The future of the free market depends on fair, honest business practices. Business Ethics: Contemporary Issues and Cases aims to deepen students’ knowledge of ethical principles, corporate social responsibility, and decision making in all aspects of business. The text presents an innovative approach to ethical reasoning grounded in moral philosophy. 40 real-world case studies allow students to grapple with a wide range of moral issues related to personal integrity, corporate values, and global capitalism.

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MANAGEMENT

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Business Ethics: Contemporary Issues and Cases

Jeanne Liedtka and Tim Ogilvie

Hbk | 248pp | 9780231158381 | 28/05/2011A$58.99 | NZ$69 | Columbia University Press

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking and unpack the mysterious connection between design and growth. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping turn abstract concepts into everyday tools that grow business while minimising risk.

Ebook Available

Designing for Growth: A Design Thinking Toolkit for Managers

Victoria L. Crittenden

Hbk | 312pp | 9781789732900 | 6/09/2019A$118 | NZ$138 | Emerald Publishing Ltd

Entrepreneurship expert Victoria L. Crittenden, along with a cast of first-rate global contributors, provides a lens into the power of women entrepreneurship. From home businesses and Mompreneurs, to women-led global businesses such as The Body Shop and Ceja Vineyards, chapters explore the role woman entrepreneurs plays in building self-efficacy, the power of creating and utilizing social capital, the importance of being authentic and true to one's self, and the value of family, friends, mentors, and role models.

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Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success

Patrick Dawson and Constantine Andriopoulo


The authors continue to provide a fresh approach to organisational change by linking it to the key drivers of creativity and innovation, but now, in response to market feedback, with even more emphasis on change management. The text explores change as a human and social process, looking at the vital role leadership, entrepreneurship and creativity play rather than viewing it as a series of systems and mechanisms.

Ebook Available

Aust Author

Managing Change, Creativity and Innovation 3ed

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Guillaume Haeringer

Hbk | 392pp | 9780262037549 | 2/02/2018A$149 | NZ$176 | MIT Press

This text offers an introduction to market design, providing students with a broad overview of issues related to the design and analysis of market mechanisms. It defines a market as a demand and a supply, without specifying a price system or mechanism.

This allows the text to analyse a broad set of situations -including such unconventional markets as college admissions and organ donation - and forces readers to pay attention to details that might otherwise be overlooked.

Market Design: Auctions and Matching

Devanathan Sudharshan

Hbk | 200pp | 9781789738766 | 9/09/2019A$117 | NZ$137 | Emerald Publishing Ltd

Growth should be an integral part of every company, and organic internal growth must be carefully managed in order to foster successful and sustainable growth. In Organic Growth Disciplines, business expert Devanathan Sudharshan introduces a new framework for exploring the fuzzy front end of the search for growth opportunities. Bringing together six organic growth disciplines, this new approach arms readers with a language to use in professional discussions on the growth-based future of their firms.

New Title

Organic Growth Disciplines: A New Framework for Building Organic Growth Strategies

Stewart R Clegg, Jochen Schweitzer, Andrea


This text provides a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets and also emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas.

New Title

Strategy: Theory and Practice 3ed

Ann L Cunliffe

Pbk | 184pp | 9781446273517 | 18/03/2014A$44.99 | NZ$52.99 | Sage Publications Ltd

Written to inform, challenge, and entertain, this text explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The text covers topics that are central to management, organisational behaviour or leadership courses: what managers do, motivation,communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasising the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics.

Ebook Available

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management 2ed

Robert East, Jaywant Singh, Malcolm Wright


Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research.

Ebook Available

MARKETING

NZ Author

Consumer Behaviour: Applications in Marketing 3ed

Aust Author

Ayantunji Gbadamosi


Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

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Contemporary Issues in Marketing: Principles and Practice

Annmarie Hanlon


An unbiased approach to the latest digital marketing models, offering students a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt.

Ebook Available

New Title

Digital Marketing: Strategic Planning & Integration

Ancillary Materials

Laurence Minsky and Ilan Geva


In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. New Title

Global Brand Management: A Guide to Developing, Building and Managing an International Brand










Marieke de Mooij


Packed with cultural, company, and country examples, this text offers a mix of theory and practical applications covering globalisation, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy.

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Global Marketing and Advertising: Understanding Cultural Paradoxes 5ed

Nedra Kline Weinreich


This book shows students how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. COURSE USE: It is an excellent post-graduate reference guide for students working in public health/health education and strategic marketing.

Ebook Available

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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

Daniel W Baack, Barara Czarnecka and Donal


International Marketing uses an integrated framework of marketing and international business concepts, and discusses the five key factors that impact any international marketing venture - culture, language, political and legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.

Ancillary Materials

International Marketing 2ed

Jim Blythe


The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entry features: -Useful definition box; -Summary of the concept; -A broader discussion ; -Examples and illustrations; -Key literature references ; -Cross-referenced throughout.

Ebook Available

Key Concepts in Marketing

Lynne Eagle and Stephan Dahl


Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this text critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges

Ebook Available

Aust Author

Marketing Ethics and Society

Michael Baker and Michael Saren


Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for students to navigate. Helping them navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.

COURSE USE: Provides a go-to overview of the field for both undergraduate and postgraduate students.

Ebook Available

NZ Author

Marketing Theory: A Student Text 3ed

Aust Author

Tracy Tuten and Michael Solomon


Social Media Marketing was the first textbook to cover this vital subject and quickly became the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights.Ebook Available

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Social Media Marketing 3ed

Stephan Dahl


The second edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature. The text offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout.

Ebook Available

Ancillary Materials

Social Media Marketing: Theories and Applications 2ed

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Julie Atherton


Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

New Title

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

Jeff French and Ross Gordon


Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principles in a strategic, systemic, critical, and reflexive way to engender social good. This text adds new insights about how marketing can and is being used to enhance the effectiveness and efficiency of social programmes.

Ebook Available

Aust Author

Strategic Social Marketing

Ancillary Materials

Jeff French and Ross Gordon


Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

Ebook Available

New Title

Strategic Social Marketing 2ed

Aust Author

Michael J. Polonsky and David S. Waller


Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective.

Aust Author

RESEARCH METHODS

Designing and Managing a Research Project: A Business Student's Guide 4ed

Jonathan Wilson


Concise, authoritative, and jargon-free, this bestselling introduction to business research is the perfect guide to completing a successful research project. Focused on the essentials needed to understand and apply methodology within a business and management context, this text uses clear examples to demonstrate the how's and whys of effective research. Ebook Available

Ancillary Materials

Essentials of Business Research: A Guide to Doing Your Research Project 2ed

Riccardo Benzo, Chahid Fourali and Marwa G


Marketing Research outlines the key principles and skills involved at each step of the marketing research process, it equips students with the tools they need to conquer the common pitfalls of designing research projects, confidently structure their own marketing research projects, and identify the key principles and skills required at each step of the research process.Ebook Available

Ancillary Materials

Marketing Research: Planning, Process, Practice

Pat Bazeley

Pbk | 136pp | 9781526462497 | 8/12/2018A$53.99 | NZ$64 | Sage Publications Ltd

This text introduces mixed methods research, a methodological approach popular in business and management that combines and integrates different sources of data and methods of analysis. It explains the theoretical issues and debates associated with combining methods, and outlines the types of research questions that mixed methods are best suited to answering.

Ebook Available

A Practical Introduction to Mixed Methods for Business and Management

Joseph Hair, G Hult, Christian Ringle and


Written by developers of SmartPLS, the software used in partial least squares structural equation modeling (PLS-SEM), this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the second edition is designed to be easily understood by students with limited statistical and mathematical training who want to pursue research opportunities in new ways.

Ebook Available

Aust Author

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2ed










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century - footprint books · ethical principles, corporate social responsibility, and decision...

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