WHY CEOS HAVE AN OPTIMISTIC3 YEAR OUTLOOK

Despite soaring competitive pressures

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Prospects for global growth are strong

ASPAC and European CEOs more confident in the global economy and the growth outlook of their businesses

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By contrast, US CEOs are less optimistic about their business prospects

But are pursuing aggressive growth, acquisitions and geographic expansion

outside US

Prospects for global growth are strong

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THERE’S A FEELING OF CONFIDENCE IN THE AIR

Expect headcount to increase

78%

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Indicate positive growth prospects for the global economy

THERE’S A FEELING OF CONFIDENCE IN THE AIR

62%

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Believe in their companies' ability to grow

THERE’S A FEELING OF CONFIDENCE IN THE AIR

54%

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Yet despite this largely positive global outlook

CEOs are also grappling with escalating competitive pressure

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Concerns about

decreasing customer loyalty

86%

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new entrants disrupting their business model

74%

Concerns about

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keeping pace with new technologies

72%

Concerns about

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their competitors’ ability to take away business from

their organization

68%

Concerns about

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relevance of their products and services

3 yearsfrom now

66%

Concerns about

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Say their business needs to improve the way it manages D&A

49%

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Say their business needs to do more to prepare for

a cyber security event

50%

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Say their organization is likely to be transformed into a significantly

different entity in 3 years

29%

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However, most do not have a fully developed or implemented

process for innovation

56%

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Are not taking a risk with their global growth strategy

30%

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IN SUMMARY

Sunny skies ahead for CEOs who recognize that potential disruptors are a source of opportunity for the future

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Findings based on a study of more than 1,200 CEOs, representing a

majority of global businesses worth up to US$10bn and reflecting a 3 year outlook

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or follow #CEOoutlook

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