cequity analytics cequity ace service partnership program

8/14/2019 CEQUITY Analytics CEquity ACE Service Partnership Program

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Cequity ACE™ - Service Partnership (CASP) Program

Grow your business. Add the power of offshore managed services.

By being a part o the Cequity ACE™ Service Partnership program, it is afrst step towards taking advantage o the valuable benefts and resources

o the Cequity ACE™ hosted services oering. CASP program enhancesyour customer database marketing capability, analytics and campaignmanagement. Thereby, it improves your ability to go-to-market using ourshared services platorm.

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Partnership Program



Why should be a part o the CASP program?

The CASP program is mainly designed to beneft small & medium-sized IT and business consulting organizations

who want to add the power o building o-shoring component to their service oerings in customer database marketing,

analytics & campaign management.

Over the last decade or so, o-shoring o services has been a well accepted business model. This industry was approximately

$450 billion global industry in 2007. The trend is increasingly catching-up across all companies and the smaller IT & business

consulting organizations who increasingly want a share o this pie too.

The key questions that these small & medium-sized IT & business consulting companies have are:

1. How do I build a competitive advantage or my business using the o-shoring model?

2. How do I leverage my deep client relationships urther and yet oer them a relatively lower cost o services model that

they constantly seek rom me?

3. How can I de-risk my business using an extended partnership model across countries like India?

4. With clients becoming comortable with KPO outsourcing, my business size does not help me take advantage o

this trend. Can I fnd a company who understands this need o mine?

5. Customer database marketing, analytics and campaign management are niche service areas. How do I work with

a company who has the expertise to oshore and deliver this service?

6. Can I increase the scale o my business by outsourcing this service while increasing my revenues, profts & margins?

Do all this & more, with Cequity’s CASP program

Cequity’s CASP program has the answers to all your questions. I you are a part o Cequity’s CASP program, there are host o

unparalleled benefts that you can take advantages o:

You can oer this service with very little upront IT investments. As a member you can oer this as service oering and

Cequity’s oshore team will provide you with all the support

Helps you host your client’s customer database in a world-class data centre environment

Helps you run complex analysis & do exploratory discovery o data through customer transactional behaviour with

ease & convenience

Helps you run scaled-up campaigns across multiple touchpoints be it email, mobile, direct mail, call centre etc.

Access to best-in-class customer database marketing, analytics & campaign management proessionals to scope, run

and support your client’s needs

A revenue sharing model that’s attractive and helps you grow your business

World-class service & project support or your businessInrastructure platorm to support a scalable business

Cequity’s CASP Program – How does it work?

EIGHT Easy steps

We have designed an engagement model that’s easy and simple or you to get started. Here are some easy steps on how you

could take advantage o this program:

Step 1 : Give your acceptance or the CASP ProgramStep 2 : Cequity will assign an account manager or your business

Step 3 : Account manager will identiy & handle your project needs across all your managed service needs –

Customer databases, analytics & campaign management



Step 4 : Account manager will amiliarize you with Cequity ACE™ services & modules

Step 5 : Simply shortlist a list o potential prospects where you already provide or want to oshore the service

Step 6 : Cequity’s account manager will work with your needs or identifed clients and develop specifc scope o work and

deliverables based on your requirements and help you submit a proposal with key resources & time costs

Step 7 : On proposal acceptance by client, Cequity’s account manager will assign key resources or specifc projects

Step 8 : Account manager will publish project milestones, manage deliveries on key requirements, or example, one view

customer database, templatized campaigns development & execution, discovery & trends dashboards etc.

CASP Program - Key beefts

Access to Cequity’s resources with no upront fnancial commitment

Access to Cequity’s tools & technology on a shared services platorm

Dedicated account manager to help you support & grow your services in customer databases,

analytics & campaign management

Showcase signifcant cost savings to your clients

Leverage the power o o-shoring to ensure you earn higher margins

Revenue sharing that’s extremely attractive

About Cequity ACE™

The sotware powers the hosted solution, delivers rapid data segmentation through to comprehensive analytics, campaign

management and measurement & reporting. Cequity ACE™ is able to consolidate and merge this data into a ‘single view

o customers’ with a consistent ormat making it easily accessible and unctional or a variety o marketing purposes

This is a saleable solution, powerul, ast and easy to use

With the simple drag and drop eature the tool requires no programming skill

The data reads aster, as it reads data column wise as compared to other legacy tools which read data row wise

Worldwide Ofces

InDIAMumbai ofce :

105-106, 1st Floor, Aad Estate, 189-A, Sae Guruji Marg,Mahalaxmi, Mumbai-400 011, IdiaPhoe: +91 22 23000133 / 23054039, Fax: +91 22 23053809

USAChicago ofce :

626, Grove Street, Evatso, IL 60201

Website: www.cequitysolutios.com Email: [email protected]

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cequity analytics cequity ace service partnership program

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