cequity analytics cequity modeling factory

8/14/2019 CEQUITY Analytics CEquity Modeling Factory

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VISION:

The vision is to transorm the modeling processes into a “ModelingFactoryTM” usingan engineering approach, quality principles, automation and best practices.

STRATEGY:

Separate the repetitive processes rom the analysis

Standardize, streamline and automate these tasks

OUTCOME:

Increased speed o Model building

Robust Models built

Cequity ModelingFactory TM

Aalytical Moels - i - a Box

It’s quick. You ca see the ierece.



Customer SituationsChange

The EnvironmentChanges

Products / Channelsare Different

Markets Are

Different

Company StrategiesChange

Customer AreDifferent

Using More

Current DataMore Focused

Models

Updated

More

Frequently

Modeling Factory in a Box

Scoring

Engine

Model Repository - VersionControl and Scoring Modules

Distributed Modeling ArchitectureData Audit - Metadata - KXEN

Extract,Transform,

Load

PostModelingAnalysis

Scoringand

Reporting

Pre-ModelingAnalysis

Modeling

Data

& ETL

Score &

ReportsModels

Data Base

Single ViewModels

Metadata

Data

Warehouse

Why “MoeligFactory™”?

Because, change is the only constant in your business.

Having a repository o models is always better than having individual models which might re-invent the wheel at times. Hence the

“ModelingFactoryTM” concept utilizes the “more” approach to optimize perormance o models.

“MoeligFactory™” - Architecture

“ModelingFactoryTM” has a systematic approach to modeling. The tiered architecture organizes various stages logically and

optimizes their unctionality. The result is a well defned architecture to support chain o activities smoothly and eectively.

Hence, Multiple Data-marts, Data Staging, Model development and Implementation are managed in a better way.

The modeling processes are organized in a formal structure:



Key Features

Optimize Eviromet:

“ModelingFactoryTM” clearly defnes the steps involved in Modeling exercise and divides them into 3 categories – Redundant,

Automatable, Optimizable. Using the numerable historical models rom its repertoire it is able to remove redundant steps, automate

processes as required and optimize the rest.

Optimized Environment:

Measureable Beefts

”MoeligFactoryTM” can improve the velocity o model building, reduce repetitive tasks, and achieve quicker turn-around time and

ensure aster delivery.

Speed to implement Reduce redundancy Lower costs

Save time to execute Automate or quicker results



About Cequity

Customer Equity Solutions(Cequity) Pvt. Ltd., is an IT-enabled Customer Experience Management Company which will help

enterprises improve marketing perormance and accelerates customer relationships.

We help enterprises by combining data, technology and services to build actionable analytical marketing rameworks, optimize

marketing perormance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing

technology investments. Cequity brings a blended perspective which allows companies to bring the power o Marketing automation

technology to business problems. Our services include:

Customer Management Consulting

Managed Analytics

Marketing Database Solutions

Managed Campaign Management Services

Marketing Operations and Measurement Services

Event Driven Marketing Services

Driving More Business Value

More Model Developed More Rapidly

More Focused on a Particular Objective

Updated More Frequently

Scored Using More Current Data

Enabling a More Relevant Message

IndIAMumbai Ofce:

105-106, 1st

Floor, Anand Estate, 189-A, Sane Guruji Marg,Mahalaxmi, Mumbai-400 011, IndiaPhone: +91 22 23000133 / 23054039, Fax: +91 22 23053809

USAChicago Ofce:

626, Grove Street, Evantson, IL 60201

Website: www.cequitysolutions.com Email: [email protected]

Cotact us:Customer Equity Solutios Pvt. Lt.

cequity analytics cequity modeling factory

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