cequity banking cequity solution for banking

8/14/2019 CEQUITY Banking CEquity Solution for Banking

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Cequity’s marketing solution for the Retail banking industry.Regulatory pressures, lower margins, increased competition, need to

control reputational and operational risks, demanding customers, etc are

the new norms o the Banking industry. While banks have elements o

these capabilities today, substantial investments and enhancement will be

required by the Banks globally between now and 2012. Major Banks have

already begun the process o reinventing themselves to deal with

these issues.



To make their vision o the uture a reality Banks will need to address the ollowing imperative.

How do I increase customer value?

How do I increase my share o wallet?

How do I enhance customer experience and then maintain it?

How do I increase eiciency in operations?

How do I migrate customers to electronic channels o Retail Banking?

How do I identiy my risky customers?

A large Bank in the US by recognizing and responding to changes in customer activity each day has helped them in increaseddeposits and prots. This was possible because o a clear understanding o their customer data and ability to quickly interpret

customer data which will help them to retain and give better service to its valued clients.

Banks are currently giving increased priority to projects such as channel renewal and Customer Data Integration (CDI) projects.

Recent research with leading U.S. banks showed that 20 percent are now seeing increased sales as a direct result o their

investment in CDI and the improved links they have built between their call-centers, web-sites and local bank branches.

Turigisightitoactio–UsigCequityACE™

The need o the hour thereore is an integrated approach to marketing strategy, development, delivery and measurement across the

marketing mix along with technology which can improve business impact and sustain the growth especially in the Retail Banking

sector, Marketing also requires very ast access o multiples streams o data rom various sources and even quicker conversion o

that raw data into insight & action. This integrated approach can help the Banks in:

Acquiring and maintain a 360 degree view o the customers

Acquire and grow proitable & loyal customers across products and channels

Understand who my proitable customers are and what makes them proitable

Optimize marketing investments

Maximize customer share o the wallet

Increase customer depth and product depth across Bank’s portolio etc

Reduce attrition and increase satisaction among my customers

Market in real time and react quickly to changing needs o customers

That is why we have built our Cequity ACE™ suite powered with domain expertise and process excellence by adding Intelligence

to Inormation.

CequityACE™ has been designed especially or the Retail Banking industries that has millions o customers and are also rapidly

building their acquisition engines, thereby ramping up customer data constantly. CequityACE™ provides users with a ‘ready to use’

database without the overheads o IT inrastructure & management.

It can deliver rapid data segmentation through to comprehensive analytics, campaign management and measurement & reporting.

This data, coupled with decision-science tools allows it to predict long-term value and thereby enable it to target marketing and

service programs at individual customer preerences or needs.

CequityAceSapShot™ - Allows you to create a single view without investing in an expensive Data warehouse.

LTVModel

AcquisitoModel

RetetioModel

Attritio/DormacyModel

ChaelMigratioModel

CustomerProftabilityModel

Cross-sell,Up-sellModel

CampaigMaagemet

OerMaagemetMarketigROI

Dashboards

MeasuremetadReportig

IVR

Web andMobile Banking

CoreBankingSystem

Data Martor Data

Warehouse

ATM/POSClearing System



Cequity ACE™ is able to consolidate and merge this data into a ‘single view o

customers’ with a consistent ormat making it easily accessible and unctional or a

variety o marketing purposes. The resulting single view will provide a more complete,

up-to-date picture o each individual customer, enabling you to maximize your

marketing potential.

CequityACE™ is dierent. It’s built with the marketing user in mind. Its unmatched

ease o use, customization and fexibility turns business intelligence into something

users can usually convert insight into immediate marketing action.

OurSolutioCompoets

Cequity ACE TM is a robust industry marketing system that is scalable to any size.

The system is comprised o the ollowing ully integrated modules designed to

be confgured to meet your specifc marketing needs and to be extended as your

business expands:

MarketigDataMart/DataWarehouse– All customer attributes, all nancial

transactions, customer dialogue etc linked with campaign history and response,

including data quality processes and computation o a broad array o customers

and marketing metrics.

CequityACEEterprise– maps data rom the core banking system and other

systems into the Cequity ACE™.

CequityACEAalyzer™– will give insight into the characteristics and behaviour o

customers and prospects. The inormation is converted into insight that will shape the

nature and eectiveness o your marketing initiatives through proper segmentation

and proling.

CequityACECampaiger™– delivers campaign planning and management

unctionality, allowing you to transorm the insight and intelligence gained rom

Cequity ACE Analyzer™ into actionable, repeatable processes or customer

acquisition and retention.

CequityACEReporter™– seamlessly integrated with MS Excel enables you to

easily dene, produce and update complex multidimensional list reports. Reports

can be readily ormatted using standard MS Excel unctionality and subsequently

distributed and deployed as MS Excel workbooks or as HTML pages.

AdditioalFeatures

Cequity ACE™ is built on a platorm called Column based databasetechnology (CBDT) which allows incredible speed to answer marketingqueries. Cequity ACE™ can potentially scan 50 to 80 million records per

second and thus provide answers at the “train o thought”.Marketing users can slice & dice data easily and convert any number o“business hypothesis” into validated data within seconds. Queries thatwould have taken them days or months to get can now be accessibleusing “drag & drop” unctionality. Users can create and modiy dashboardsin minutes with minimum support rom IT. Cequity ACE™ ull interactivityand collaboration empowers users.

The open architecture is designed to leverage existing technologyinvestments and is compatible with all major database systems includingOracle, SQL Server, DB2, Teradata and Netezza.

Cequity ACETM is a scalable solution. Banks can enjoy the marketingperormance benets o the system. The extensible, component

based architecture enables implementation o a solution that isright-sized and right-eatured or your gaming business needs.

Cequity ACE™ is a fexible solution that allows a business to subscribe toonly the eatures they need, when they need them. This pay-as-you-use

model enables business to adapt the solution to their needs.

CequityACECampaigerTMyou plan, schedule, set-up andexecute sophisticated marketingcampaigns and promotions tocustomers and prospects

MaagedCampaigMaagemet

Highly segmented marketing

audiences

Multi-channel, integrated

campaigns

Multi-wave logic

Closed-loop campaigns based on

customer response/activity

Personalized oers and oer

amounts

CequityACEAalyserTM

allows you to proile, segment

and analyze the attributes, metrics

and behavior o customers and

prospects over time

MaagedAalytics

Visit patterns such as recency,

requency, month on book

value etc

Customer acquisition

and retention

Current Annual Value

Demographic, geographic andpsychographic attributes

Share o Customer Wallet

product wise and income wise

CequityACECampaigerTM

measures and analyzes the

incremental nancial perormance o

all marketing activities by campaign/

promotion, marketing channel, oer

to individual customer or any other

segment o customers.

MeasuremetadMetrics

Marketing ROI

Response, oer redemption and

promotion participation

RetailBakigIdustry

SolutioFuctioality



KeyBeefts

CequityACETM clients have used this system in order to increase the insight into customer behavior and the precision o their direct

marketing, such as aligning oer amounts to individual customer protability.

Increased marketing ROI

Increased direct oer response

Increased retention o the most protable customers

Increased player wallet share

Increased market share

AboutCequity

Customer Equity Solutions (Cequity) Pvt. Ltd. is an IT-enabled Customer Experience Management Company which will help

enterprises improve marketing perormance and accelerates customer relationships.

We help enterprises by combining data, technology and services to build actionable analytical marketing rameworks, optimize

marketing perormance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing

technology investments. Cequity brings a blended perspective which allows companies to bring the power o Marketing automation

technology to business problems. Our services include:

Customer Management Consulting

Managed Analytics

Marketing Database Solutions

Managed Campaign Management Services

Marketing Operations and Measurement Services

Event Driven Marketing Services

InDIAMumbaiOfce:105-106, 1st Floor, Anand Estate, 189-A, Sane Guruji Marg,Mahalaxmi, Mumbai-400 011, IndiaPhone: +91 22 23000133 / 23054039, Fax: +91 22 23053809

USAChicagoOfce:626, Grove Street, Evantson, IL 60201

Website: www.cequitysolutions.comEmail:[email protected]

Cotactus:CustomerEquitySolutiosPvt.Ltd.

cequity banking cequity solution for banking

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