CEREBRUM 2009“Just a drink and you start to think..!”

PRODUCT

A refreshing drink that puts your brain into gear for a short period of time

Ingredients :

TaurineCaffeineVitamine CGinsengCodaline, our secret ingredientand loads of sugar...

PRICE

TARGET

2,50 Euros / can

•Students who need a boost before exams or after a short night sleep

•Athletes before a big game, especially chess players

•Business men before a meeting

•For any people needing intelligence & memory rapidly

Place of launch

Us market

Biggest energy drink market in the world

The energy drink market

$5.4 Billion market in 2007

$10 Billion market in 2010

Competition

Strengths of Cerebrum : New concept Price Pomotion strategy

Web 2.0 NetworksShort term promotion

Guerilla marketing

CONSUMER AWERNESS