cern: science communication and education -...
TRANSCRIPT
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CERN: Science Communication and Education
Rolf Landua
CERN
Head of Education and Public Outreach
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1 - Why CERN communicates
Inform scientific community
Gather support from decision makers
Obvious
Engage the general public with CERN
Strengthen the image of science
Inspire the next generation
Not so obvious
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Inform scientific community
Open access publications
CERN convention:
“... all results of its experimental and theoretical work shall be published or otherwise made generally available
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News for scientific community News for CERN community
Inform CERN communities
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Gather support from decision makers
VIP visits Annual report
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Communication through mass media
More than 1000 journalists
per year at CERN
Newspapers & Journals
Television & Radio
Movies
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Communication through web .....
2500+ pages of content
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...and social media
YouTube
Google+
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Communication and Education
Communication
Strategic & operational goals
Reputation
Duration
Education
Inform general public
Motivate future researchers
short, concise
engagement
long, in-depth
understanding
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2 - CERN Public Education Programme
Teachers
General public
Students
Traveling exhibitions
Special events
(fairs, conferences)
Guided tours
Exhibitions at CERN
Teacher programmes
Teaching resources
Student Lab
Virtual visits
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CERN Visits - guided tours
Huge demand > 100,000 per year
1/2 d visits, by volunteer guides
- Introduction talk (30’)
- LHC experiments, surface experiments,
control centre, test facilities)
Many school classes (~ 40 %)
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Virtual school visits
Video chats with schools
About 100 / year
- Professional: Polycom/Tandberg
- Skype, EVO, Google+
- Excellent feedback
Google + ‘hangouts’
From ATLAS, CMS, CCC
- Questions and Answers
- Talking to ‘real’ LHC physicists !
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2014: CERN school lab
1/2 d of modern physics
hands-on: Photoelectric effect
Rutherford experiment
Radioactivity - Geiger counters
Franck-Hertz
Electron diffraction
Cloud chambers
Pixel detectors (MediPix)
Cosmic ray detectors
X-ray scattering
Superconductivity - high Tc materials
Teacher + 2 supervisors
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CERN events: Open Days, fairs
2004 40,000 visitors
2008 70,000 visitors
2013 70,000 visitors
28, 29 September 2013
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CERN exhibition “Universe of Particles”
Universe of Particles
Interactive • Immersive • Inspiring
65,000 visitors per year (since July 2010)
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Traveling exhibition “Accelerating Science”
“Accelerating Science” - Large exhibition (450 m2 )
5 main themes:
Cosmology, Particle Physics, Mysteries of the Universe,
LHC accelerator & experiments, Applications
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Big Bang
Antimatter
Dark Matter
Black Holes
Dark Energy
Dark Universe
CERN Teacher Programmes (1)
Teachers are crucial
Role models
Multipliers
Bring modern science to schools
Use CERN as example
Frontier science in action
Instill feeling of mystery and
discovery
Raise interest of students
Teacher
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CERN Teacher Programmes (2)
Very popular programme: 1000+ teachers/year
Bring modern physics to schools • 25-30 one-week courses • in native language of teachers
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Teaching Resources for the class room
Cosmic Rays
Target: Teachers
Lesson plans
- Antimatter
- Cosmic Rays
- Dark matter
- more to come
Posters
- Cosmic evolution
- Standard Model
- Collisions, aerial views
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CERN Animations
Example: LHC and collisions in ATLAS detector
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Interactive LHC tunnel
Target: Teachers
Book fair, Oct 2012, Frankfurt LHC in France, Apr 2013, Annecy Open Days, Sep 2013, CERN Automnales, Nov 2013, Geneva
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Summary
CERN makes a large effort to communicate to its stakeholders:
the general public, decision makers, media, scientists, teachers and schools
CERN visit programme:
- guided tours (100,000+ visitors)
- state-of-the art exhibitions at CERN
- traveling exhibitions
CERN contributes to bringing modern physics to schools
- teacher programmes (1000+ teachers/year)
- teaching resources
- animations, graphics, interactive games
Thank you for your attention