certa pro social boot camp
DESCRIPTION
Social media bootcamp presentationTRANSCRIPT
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The Social CertaPro
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www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
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Session 1 : The Strategy
• Social Media Introduction• 7 Steps to Building an Online
Relationship• Getting the Most Out of Social Media• 5 Ways to Combine Social with
Traditional• Productivity in Social Media
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Session 2 : The Tools
• Explaining the Blog• What is this BookFace or Facebook?• Tweet away with Twitter• Are you Linked with LinkedIN?• Driving Leads through Social Media
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What do people thrive on?
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4 Ways Technology is Changing
Communication
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Borders no longer exist
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Language is Secondary
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“It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to
message one another in real time, each experiencing the chat in his or her
tongue.”
-Vint CerfVP of Google
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Content
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The online technologies and practices that people
use to share opinions, insights, experiences, and
perspectives with each other.
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BlogsSocial Networking
WikisPodcasts
Online Video
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The Transition of Marketing
Communication
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Activity
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How do we utilize the future of
communication?
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7 Steps To BuildingOnline Relationships
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be authentic
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Be Authentic
• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do
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Break
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MOSTGetting the
out of Social Media
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MonitoringObjectivesStrategyTools
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Monitoring
• The Importance of Listening
• Custom Reputation Management
• Google Alerts
–http://www.google.com/alerts
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Objectives
• Establish the Rules
• Why are you applying social media?
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Strategy
• Time Productivity
• Management of Profiles
• Where are you driving the user?
• Content. Content. Content.
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Tools
• What technology are you using?
• What technology are they using?
• What technology are your employees using?
• What is going to make you the most productive?
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5 Ways to Combine
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1. MarketingResearch
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2. TraditionalNetworking
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3. Integration
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4. BrandAwareness
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5.LeadGeneration
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blogsearch.google.com
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Break
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Gary V Video
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The Dreaded Facebook DING
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• Successful Habit• Time Management• Google Calendar
– www.google.com/calendar
Time Management
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• Create separate folders• 2 Email Accounts
– Brand Monitoring– Business Account
• Check social media folders twice
Organize the Email
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• Capture everything with your voice• Text and email hands free• Send messages to social networks
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Lunch
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What is a blog?
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A place to share stories and establish trust.
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What is a blog?
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www.wordpress.com
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8 Tips to B2B Blogging
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1. Tell Stories2. Incorporate Humor3. Guest Posts from Clients4. Lists. Lists. Lists.5. Make a Video6. Don’t blatantly promote yourself7. Be Authentic8. Stay Focused
Content! Content! Content!
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Activity
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Write out 5 blog post titles and who would read the post.
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A business oriented social networking site
Mainly used for professional networking and has over 48 million registered users
in 170 industries
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#1a: Your Profile
• Upload a GOOD Photo
• 100% Completion
• Use Email address as your last name
• Keyword out your profile
• Integrate! Link Your Blog
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#1b: Profile
Show all your affiliations in your profile – your past companies, educational
institutions, and activities
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#2: Uploading Contacts
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Current Contacts
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Past and Present Colleagues
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Classmates
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#3: Recommendations
• Recommend first
• Ask. Ask. Ask.– Use custom invite text
• Actually do it.
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#4: Groups
• Join 2 Groups
• Meet People Through Group Discussion
• Ask Questions
• Consider Creating Your Own Group
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#5a: Events
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#5b: Events
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4 Ways Events are Discovered
• Activity of Connections attending event
• Promotion through a Group
• Sharing or Recommending the Event
• Event Search
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#6 Status Updates
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Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all
who made it a success! 3 months ago
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#7 Applications
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Blog Link
Reading List by Amazon
Events
Tweet
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#8 Networking for a Lead or Strategic Partnership
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Lead Generation and Introductions
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Strategic Partners
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#9 Utilizing Answers
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#10 Connect.Connect.Connect
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Break
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http://www.facebook.com
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What is Facebook?
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5 Tips to Marketing on Facebook
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#1: Your Profile
• YOUR picture• Fill out the information to 100%• Feed in other networks• The power of the photo gallery
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#2: Client Connection
• Encourage current and past clients to connect with you
• Search for current and past clients using your email database
• Marketing Material Integration
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#3: The FanPage
• Do not invite everyone• Easy to blast messages• Update Your Wall Regularly• Use Secondary Pages to Segment
• House Photos• Twitter• Events
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#4: More Fan Page
• Community engagement• Little League• Farmer’s Market• Local Club or Golf Course
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#5: Facebook Ads
• Segment ads based on age, birthday, gender, and other demographic data
• Most importantly: REGION BASED
• Pay-per-click
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Break
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What is Twitter?
http://www.twitter.com
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Micro-blogging service that enables its users to send and
read other users’ updates known as tweets.
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CocktailParty
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35-49 Represent 42% of Twitter
Users
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Tweets
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Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
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@
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RT
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DM
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Profile
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Background
• Give Additional Connection Points
• Picture or Logo• Give a 140-160 Description of
Yourself or Company
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Tiny.Url
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http://bit.ly
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#
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TweetUp
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Eventbrite.com
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Search
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http://search.twitter.com
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FriendsEnemies
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• Start by following your friends• Watch the conversation and
follow their friends• Follow industry leaders
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Hootsuite
www.hootsuite.com
Web Based Application for Social Media Management
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http://www.facebook.com
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Where You At?Searching Based on
Location
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Talk to Me Like You Love Me
Personal Messaging
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Common InterestGroup Domination
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Using Friend Lists
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#5Sniping Competitor’s
Fan Pages
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Bonus:Importing that Email
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The Beauty of Twellowhood
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http://www.twellowhood.com
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What You Should Be Doing Tomorrow
• Create Your Social Profiles• Setup lists on both Twitter and
Facebook• Connect with Your Email Database
(Facebook, Twitter, LinkedIN)• Add 10 people to each list
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Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965