certi˜cation in digital marketing
TRANSCRIPT
WhyDigital Marketing? The Time is NOW!
Our CREDENTIALS
63% 91%
Content marketing
Social media marketing
Email marketing
of B2B marketers used content marketing in 2017
of marketers believe their biggest challenge is generating traffic and leads
Content creation is the most important factor in increasing B2B marketing success]
(State of inbound report)
14% of businesses fail due to poor marketing(B2B PR Sense blog)
45% of B2B companies have a formal marketing plans in place(Statistica)
61%of B2B marketers consider a lack of resources - staff, funding and time as the biggest obstacle lead generation.
(Bright TALK)
02% of all revenue is spent directly on a company’s B2B marketing budget(CMO, 2014)
90%of B2B marketers believe in account-based marketing (ABM), but only 20% have in marketing strategy(Sirius, 2015)
31% of B2B marketers use marketing automation to increase revenue(Statistica)
(Statistica)
(Statistica)
CTRs are
More than
of Linkedln users say they more likely tp buy from a company they interact with on Linkedln
(Ironpaper, 2017)
53% 47%
50%
75% of small business owners will include Facebook in their social media strategy
of B2B marketers say email is the most effective lead generation tactic
(Salesforce, 2016)
80% Marketers claim that extending exclusive deals and offering loyalty programs are the most effective mobile campaigns
of B2B buyers report tha tmobile played a significant role in a recent purchase
(Bouston Consulting Group, 2017)60%
higher for B2B email campaigns than B2C email campaigns
From Copyrights Offive, Govt. of India
Training per year
Sectors Covered
Affiliations with Sector Skill Councils
Hours of Learning Delivered
India presence
B2B marketing statistics
ProgramBENEFITS
CorporatePartners
Hands onExposure
IndustryRelevantCurriculum
FlexibleLearning
Future Ready Certification
The certification ensures that you will be equipped with affluent knowledge and effective skill sets to meet the requisites of future demands of global organisations.
The curriculum combines academic elegance and business relevance to facilitate the participants learn basics and best practices of logistics and e commerce, followed by technical tools used to document operational requisites.
This certification program provides utmost learning flexibility. Learn while you earn with online sessions. We accommodate transfer cases and sabbaticals and provide the option to catch up even when you have missed classes.
Industry Collaboration
The curriculum combines academic elegance and business relevance to facilitate the participants to learn the essentials and best practices of digital marketing along with tools utilised to execute a marketing campaign
The program is designed, delivered and endorsed by leading digital marketing organisations. Our corporate partners are involved in curriculum design, facilitating projects, industry lectures and also suggesting pedagogical improvements.
An integral part of the learning experience is the application of techniques where in candidates get hands-on-exposure by dealing with case studies and on tools like Hootsuite, Tweet deck etc.,
ProgramPEDAGOGY
Program DeliveryStudents/Professionals can choose classroom/online/mentorship sessions panning over 90 days.
Online-Learning Management SystemThe program is delivered in two formats.
Students/Professionals can choose the “classroom format” or the“online format” or “combination of both” with mentorship sessions spanning
over 90 days.
Industry Perspective LecturesThis is an important component of the program that complements and
substantiates the learning with an applied orientation. The participants get the opportunity to listen to eminent speakers from leading digital marketing
speakers and assimilate the best practices discussed by them in their lectures.
Experiential LearningThis program is designed to transform candidates to business-ready digital marketing professionals through hands-on experiential learning on relevant Digi-marketing practices. This is achieved through practice exercises, case studies, quizzes and assignments.
ProgramCURRICULUM
Introduction to Digital Marketing••••••••
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Digital Marketing StrategySet up digital marketing goalsIdentify and understand target audienceIdentify the digital channels and set-up campaign budgetsDefine KPIs to measure performance of campaignsContent Marketing StrategyDigital Advertising PlanUnderstanding Social Media MarketingFollowing Email Marketing Best PracticesDesigning Search Marketing StrategyApplying website analyticsLeveraging conversion ratesSocial Media and Mobile MarketingCRM and Role of Leadership in Digital MarketingData PrivacyData SecurityCustomer Database and Analytics
Plan and conduct digital market-ing campaigns
Plan and prioritize the set-up of campaigns Delegate tasks to the team members Review the set-up of campaigns Analyze the campaign insights on different channels Making Required Changes in ExecutionTrack and measure the performance of all campaignsPrepare the campaign performance report for the key stakeholders Managing the teamDelegate project tasks and set deadlines Monitor team’s work and give constructive feedback
Basics of MarketingTraditional Marketing vs Digital MarketingInternet and Social MediaImpact of Graphic DesigningWeb Analytical ToolsCompetitor Analysis - ActivityDemographics and Interest profilingIdeal target Customer
BENEFITS
On completing this program, you will:
Be well versed in digital marketing tools and technologies such as SEO, Adwords, Hootsuite etc.,
Apply industry relevant digital marketing techniques including profiling, analysing, targeting, re-targeting, ROI etc.,
Structure a business problem into an digital marketing framework using platforms along with web analytics
Perform data analytics to ensure the result of marketing via tools and technologies used ie., reach, site visitors, product hits etc.,
Present yourself as an ideal candidate for roles such as Digital Marketing Manager, Social Media Marketing Manager, Online Marketing Manager within leading Digital Marketing companies
Upon successful completion of the program, you will receive a
recognised course completion Certificate from Vedanta Foundation
& Quess Corp Ltd
Placement ASSISTANCE
Access to Opportunities with Leading Companies
Workshops on Resume Review and Interview preparation
Career guidance and mentorship by Faculty of Quess and Vedanta along with Industry Experts
Learners complete the PlacementReadiness Evaluation at the end ofthe program to participate in theplacements process.
Roles offered:
PlacementHighlights
• Online Reputaion Manager
• Web Analyst
• Digital Markerting Strategist
• Web Content Manager
• Online Leads Manager
• Social Media Specialist
• Email Marketing Specialist
ParticipatingCompanies
3
Average Salary14,000/-
Highest Salary20,000/-
All eligible candidates will receive 3 offers of placement assistance
0 - 1 year
9900 -12000
1 - 2 years
12000 - 14000
2 - 3 years
14000 -16000
3 - 4 years
16000 -18000
4 - 5 years
18000 -20000
Possible COMPANIES
CareerPROGRESSION
Digital Marketing Associate
Digital Marketing Executive
Digital MarketingSenior Executive
Digital MarketingAssistant Manager
Digital MarketingManager
OtherCERTIFICATION
E-commerce and Logistics
Tourism Management
Hospitality Management
Welding
Health Care
Banking Sales and Marketing
Consumer Sales
Construction Electric Works
ITES - CustomerRelationship Management
Automobile Technician
Data Science
Machine Learning
Digital Marketing
Finance and Accounts
Consumer Durables
ProgramPARTNERS
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world's leading diversified natural resource companies with business operations in India, South Africa, Namibia, and Australia. Vedanta is a leading producer of Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, Aluminium & Power. For two decades, Vedanta has been contributing to India's growth story. The company is among topprivate sector contributors to the exchequer with the highest ever contribtion of INR 42,560 Crore in FY 2019. Vedanta's operations contribute 1 per cent to India'sGDP as per the IFC report.
Quess Corp Limited (BSE: 539978, NSE: QUESS) is India’s leading business services provider and largest private-sector employer. We offer a host of services to help organizations manage their non-core activities in the areas of Workforce Manage-ment, Operating Asset Management, and Global Technology Solutions across industries and geographies
Excelus specializes in building enhanced employability prospect for the youth of India in collaboration with Government, Corporate and Industry Partners. Our experience in providing business service solutions across various industries pro-vides us with a well-built awareness of industry relevant skill sets..
AdmissionDETAILS
Applicants should have a Bachelor’s degree.
The program is open for candidates in their final semester and recent graduates with 0-3 years of experience.
Eligibility
Selection Process
Apply by filling asimple online
application form. Admissions
committee willreview and shortlist. Shortlisted candidates
need to appear for an online psychometric
assessment. Candidates will beenrolled for the
certificate program.
Fee inclusions Learning materials, tuition fees and LMS access
Format Weekend and Weekday Classroom Online + Offline Classroom
Program FeeStructure
Option 1 Option 2 Option 3
INR 14,500/- INR 17,000/- INR 19,500/-
Registration feesINR 3,500/-
Down paymentINR 11,000/- atthe time ofregistration
Registration feesINR 3,500/-
Registration feesINR 3,500/-
3 Post Dated Cheques ofINR 4,500 each are to be submitted within 15 days ofregistration
5 Post Dated Cheques ofINR 3,200 each are to be submitted within 15 days ofregistration
Note : All Post Dated Cheques are to be submitted along with bank verification form / letter and signed undertaking