Certificate Course In Digital Marketing

Learn

Fundamental Concepts of Digital Marketing

F undamental Concepts of Search Engine Marketing

K eyword Research

G oogle AdWords Campaign-Concepts, Set up and Management

G oogle Display Campaign-Concepts, Set up and Management

C ampaign Optimization- Strategies and How To's

Become a Google

Certified Professional at

the end of the course

Widen your job prospects

by exploring the high

growth Digital Marketing

Industry

India currently has a 1.5

lac shortage of trained

manpower in Digital

Marketing

Taught by Digital

Marketing Expert with 25

years' experience.

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Limited Seats Only-:

Last Date to Apply: May 30th

Course Starts: 20th June to 30th June

The objective of the course is to impart and train students in specific areas of Digital Marketing that have

strong job prospects. Today there is an acute demand for digital marketing professionals. Students will be exposed to

the Fundamentals of Digital Marketing like Social Media Marketing, SEO (Search Engine Optimization), Web

Development, Facebook and LinkedIn Marketing, Digital Advertising.

Students will further go in-depth and understand fully how Google Search Engine Marketing works and be trained

specifically to appear for the Google Certification Exam through which they can become Google Certified

Professionals, thereby opening the doors to a wider job career prospects.

Faculty

The entire course will be taught by industry veteran Rajesh Menon who has over 25 years' experience in marketing

and 15 years in Digital Marketing. Mr. Rajesh Menon is a digital marketing expert cum entrepreneur. He has built and

sold 2 successful companies and is currently running a successful digital marketing communication firm.

To know more about Mr. Rajesh Menon, please visit his LinkedIn profile www.linkedin.com/in/rajeshmenon1/

Course Overview

Fundamentals of Digital Marketing will cover

What is digital marketing and why it is important in today's age

Job prospects and career opportunities in digital marketing

Overview of Social Media Marketing

Overview of Digital Advertising via Facebook, LinkedIn,

Twitter and GoogleOverview of Search Engine Marketing ( SEM)

Overview of Search Engine Optimization (SEO)

Role of Website and Website Development Basics

Course FeeThe course fee for the certificate

course in Digital Marketing is Rs. 7500/-

Google AdWords will cover

Overview of Google AdWords- how it works and what it does

Understanding how people search and keyword research

Google Adwords Campaign Management- creating an account, setting up

Targeting options

Creating Text Ads, Dynamic Ads and Responsive Ads

Google Display Campaign Management

Campaign Optimization Techniques and Strategies

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Course Overview

Course Objective