The Certi�cate in Strategy & Critical Thinking will prepare executives and managers who are in functional positions to understand strategic thinking, which coordinates and focuses all functional activities, and to think critically about strategy, strategic

thinking, competitive advantage and other business problems.

Register & learn more at: uoft.me/IMIx-sctIMIx: GUIDING THE LEADERS OF TOMORROW

CERTIFICATE IN STRATEGY& CRITICAL THINKINGBRING STRATEGY & CRITICAL

THINKING INTO YOUR CAREER

Certi�cate in Strategy & Critical Thinking 1. Developing a Winning Strategy - 1 day 2. Removing Bias from your Strategy and Decisions - 1 day 3. Strategic Planning & Execution Amid Industry Uncertainty & Disruptive Technologies - 1 day 4. Finding Problems Customers Will Pay to Solve (Creating Value) - 2 days 5. Critical Thinking - 0.5 day

Certi�cate FeesThe total for the Certi�cate in Strategy & Critical Thinking (not including taxes) is $4,400 CAD.

Who Should ApplyAspiring leaders looking for new frameworks, fresh perspectives, and ideas for further self-development in their critical thinking and strategizing capability.

If you want to succeed in 21st Century business you need to become a critical thinker.

- Harvard Business Review

Developing a Winning StrategyKevin Yousie

Courses/Instructors Learning Outcomes

Participants will be actively engaged in exploring the critical questions that need to be considered in developing and implementing a winning strategy.

Strategic Planning & Execution Amid Industry Uncertainty & Disruptive TechnologiesKevin Yousie

Exploring the strategic planning & execution implications associated with what has been termed the Fourth Industrial Revolution, a new technological revolution that is fundamentally changing industries and the way we live.

Finding Problems Customers Will PAY to Solve (Creating Value)Sam Dumcum

This course will focus on developing and �nding intrinsic connections with potential customers to help you develop strategies ensuring product launch success.

Critical ThinkingKevin Yousie

This course will introduce you to a simple yet effective process to further enhance your critical thinking skills. It will also explore the ways in which our thinking can often get us into trouble, and provide insights into the characteristics of strong critical thinkers.

Removing Bias from your Strategyand DecisionsTanjim Hossain & Matt Osborne

This course will introduce business executives to various behavioural biases and discuss how one can make optimal business decision-making given such biases.

CERTIFICATE IN STRATEGY & CRITICAL THINKING

Register & learn more at: uoft.me/IMIx-strategy-critical-thinkingIMIx: GUIDING THE LEADERS OF TOMORROW

Kevin Yousie

Three of our courses will be delivered by Professor Kevin Yousie, a faculty member at the Institute for Management & Innovation at the University of Toronto Mississauga and President of the strategy consultancy, Crosswater Partners.

Matthew Osborne

Matthew is an Assistant Professor of Marketing at the Department of Management at the University of Toronto Mississauga. He is also cross appointed to the Rotman School of Management, and the Institute for Management & Innovation.

Sam Dumcum

As a startup and entrepreneurship consultant at ICUBE UTM, Sam is a growth-driven mentor and consultant to early stage startups, corporations and students. He equips them to engage, manage and achieve through experience-based coaching and custom programming.

Tanjim Hossain

Tanjim Hossain is an Associate Professor of Marketing at the Department of Management - UTM at the University of Toronto. He is also cross appointed to the Rotman School of Management, the Department of Economics, and the Institute for Management & Innovation.