certified facebook marketing · facebook marketing. course curriculum 1: introduction to marketing...
TRANSCRIPT
31,000+
Participants |
12,000+
Brands | 2200+
Trainings |
55+
Countries
In association with
Certified
Course
FACEBOOK MARKETING
>> >
Self-paced Video LessonsWeekly access of pre-recorded sessions by Facebook trained trainers. Move at your own pace, rewind to review portions, and skip through sections you already have understood.
Quizzes and Hands-on ProjectsQuizzes and projects to test what students have learned. Immediate quiz feedback and the ability to re-run sessions help clarify points of confusion.
Live SessionsInstructor-led online live session where participants can collaborate and put into practice what they learned from pre-recorded sessions.
Benefits for Digital Marketers, Entrepreneurs, Sales & Marketing professionals etc
Find new customers
Increase your sales
Generate demand for your product
Generate leads for your business
Build relationships to keep your business on top of user’s mind
Weekly delivery of 14 hours of pre-recorded sessions by the expert trainers followed by 3 hours of in-class exercises.
Why to learn Facebook Marketing
Training Deliverables
Salient Features
24X7 Lifetime discussion support.
Certification from Digital Vidya and Facebook.
Careful preparation of 20+ hours of hands-on exercises and case studies to work and grow your business.
Training content created by Facebook. Learn the latest tools and techniques used for Facebook Marketing.
Course Curriculum
1: Introduction to MarketingStart by understanding the importance of planning your business marketing strategy. This module covers �nding your business’ USP, de�ning your audience and developing a strategy around marketing funnel.
2: Facebook Pages and Post Best PracticesLearn how to connect with people by planning your Facebook page and understanding how it is structured to make the maximum use of it.
3: Facebook Ads - Campaign ObjectivesFor each Facebook Ad, you have multiple objectives to choose from. This module helps you build right objectives based on each business objective.
4: Facebook Ads - Targeting AudiencesUnderstanding your audience is a challenge for many businesses today. But developing a marketing plan without a knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
5: Facebook Ads - Impactful CreativesMake an impact with creatives and know the di�erent ad formats which look good on all devices.
6: Facebook Ads - Optimization and Reporting With this module, measure you adverts and get business insights to optimise how you are connecting with your audience.
7: Facebook Ads PoliciesGet in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
8: Facebook MessengerConnect and engage with your new or long term customers on Facebook to get results. O�er them suggestions, support, engage with them or encourage purchase from one messenger.
9: Facebook ShopPlan and structure your Facebook shop to manage and sell more products with Facebook.
10: Building Brand AwarenessBuild your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
11: Driving In-store FootfallBuild Facebook campaigns to drive tra�c to your o�ine store. Learn how to develop a local campaign and sell more with Facebook.
12: Facebook PixelMeasure conversions, optimise ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
13: Driving Online SalesLearn how to get more sales and drive tra�c with remarketing campaigns, targeting, creatives and placements and ad formats.
14: Generating LeadsThis module guides you through creating a lead generation campaign to drive results for your business.
Batch Options
Certifications
Cosigned Certificate By
from anywhere.
Eligible for Blueprint Certification, Certification cost will be borne by participant.
Weekday
Duration
Batch Option
Fee
11,900 (+GST)
2 Weeks
Exam Duration: 45 Minutes
Maximum Marks: 30
Passing Marks: 22
No Negative Marking
Number of Questions: 30
Exam Conducted Online
Attendance in Live Session: 75% (3 out of 4)
Mandatory Completion of weekly Projects
&
Training Partner
Trainers
ROHIT UTTAMCHANDANI
Rohit Uttamchandani is Senior Manager – Digital Marketing at Social Beat, one of South India’s leading digital marketing agencies. He has helped multiple clients across various sectors craft their digital strategy, scale their online presence and leverage digital media to achieve their business goals.
PRANAV KALE
Pranav works as the Digital Delivery Manager at InnoServ Solutions, where he handles the entire Digital Operations of the organization. Pranav has crafted and executed digital marketing strategies for clients from various sectors. From writing a tweet to designing complex social media campaigns, he has done it all.
KARAN MEHTABeing a Digital Marketing Enthusiast, Karan is a marketing professional working as Marketing Manager with Naukrigulf.com (Naukri.com product for Gulf ).He has an experience Digital Marketing and Brand Management, specializing in Social Media Marketing, SEM, Online Display Advertising, Campaign Management, B2B Marketing etc. encompassing 360-degree digital marketing
HARSHITA PANDE JOSHI
MANDAR MARATHE
Harshita Pande is a social media professional, likes to call herself an enthusiast. She studied Communication Design from Sir J.J. Institute of Applied Art, Mumbai, started her career as a copywriter and soon found herself writing Facebook updates and tweets. The spontaneous nature of social media is what caught her attention, and she hasn’t deviated since.
Mandar, having an experience of around 8 years of experience in Digital Marketing – starting o� his career at Digitas (Publicis Groupe) in the United States to leading a small team at Reprise Media (IPG Group) in Mumbai to where he is today, at BriefKase, a full-service digital marketing agency for startups & small businesses.
Q. Who will award the certification?Digital Vidya and Facebook will jointly o�er the certi�cation
Q. What will be the Money back Guarantee ?Check with Raj / Pradeep
Q. Will you offer job assistance?Yes
Q. Why did you choose flipped method for delivery?While pre-recorded sessions help the participants control the session. They can watch, rewind, and fast-forward as needed. Sessions that can be viewed more than once. Devoting class time to application of concepts gives the trainer a better opportunity to discuss real business cases and group projects, thus encouraging participants to learn from each other.
Q. What will happen if I miss any live session?We understand that. We will share the recording of each session, whether you attend it or not :).
Q. Will I be able to clear Facebook Blueprint certification? Yes, our course will enable you to do that. You can appear and clear all 3 Blueprint Certifications post completion of the course.
FAQs
GAURAV ARORABeing a marketing ma�a – a champion in disruptive digital marketing and unlocking great user experience is the best way to describe this co-founder of Social Panga.Having worked with over 50 international and Indian brandslike NBA, Decathlon, HUL, ACREX etc, he specializes in building online brands right from strategizing, planning, execution, online brand management, UI/UX consulting and overall presence management.
SAMVIDHA SINHA
Samvidha has over 8 years of experience in Digital Marketing. She is a MICa alumni and believes to be a forever student of Advertising. As an advertising & Communications major both in her Bachelors & as well as her Masters she loves to study di�erent mediums and platforms. And she loves to understandhow each can be used to its potential to give a brand its voice & reach its goals.
