1. @CES 2014 the #wearable #connectable #printable future Bonus Inside: See the 12 Principles of CES!David Berkowitz Chief Marketing Officer, MRY david.berkowitz@mry.com @dberkowitz / @mry www.mry.com

2. What youll find inside Overview of CES 2014 The 12 Principles of CES Parsing #CES buzz Show highlights: An endless catwalk of wearables The Connectosphere 3D printing Beep beep, beep beep, yeah! Gaming What doesnt matter Resources 3. Overview of CES 2014 4. The new world order is complete collaboration, and CES is a great showcase for that. -Carolyn Everson, Facebook 5. We saw, learned, and experienced a lot at CES 6. Want all our highlights? Check our collaborative Pinterest board 7. Yes, it is also a 150,000 person party 8. The speakers keep getting bigger 9. Demo Day: 8 startups presented about beacons, 3D printing, mobile marketing, and more 10. The Innovative-Applicable matrix assesses what is truly groundbreaking, and what matters to marketers UsefulApplicableBreakthroughUnderwhelmingExcitingInnovative 11. The 12 Principles of CES 12. 1) Every device should be able to connect to other devices, and the cloud 13. 2) Every surface can be a screen 14. 3) Sensors are getting small and cheap enough that it will be cost effective to incorporate them into practically every kind of product and package within the next several years. 15. 4) Your car can drive and park itself 16. 5) Your car is another connected home 17. 6) Your home and your car have operating systems 18. 7) Your home and car operating systems will soon have app stores more robust than what you have today on your phone 19. 8) Wearable technology will scale when the emphasis shifts from technology to fashion 20. 9) 3D printing has expanded well beyond plastics to ceramics, metals, food, and even human organs 21. 10) Within the next 5 years, 3D printers will be cheap enough that they expand from to the mass market, with the toner costing more than the printer 22. 11) Within the next 5 years, mass market 3D printers will be able to print common household goods, of the same quality that consumers would expect from local stores 23. 12) TVs will always get bigger and thinner. The quality of the screens will always outpace the content available. Its an arms race ad infinitum 24. The 12 Principles of CES 1.Every device should be able to connect to other devices, and the cloud2.Every surface can be a screen3.Sensors are getting small and cheap enough that it will be cost effective to incorporate them into practically every kind of product and package within the next several years.4.Your car can drive and park itself (and far better than you can drive and park it)5.Your car is another connected home6.Your home and your car have operating systems7.Your home and car operating systems will soon sport app stores far more robust than what you have today on your phone8.Wearable technology will scale when the emphasis shifts from technology to fashion9.3D printing has expanded well beyond plastics to ceramics, metals, food, and even human organs10.Within the next 5 years, 3D printers will be cheap enough that they expand from the hobbyist market to the mass market, with people paying a nominal amount for the printer and more, over the course of its use, for the toner whether plastics or other materials11.Within the next 5 years, mass market 3D printers will be able to print common household goods, of the same quality that consumers would expect from local stores12.TVs will always get bigger and thinner, with the picture more captivating. The quality of the screens will always outpace the content available to take advantage of that quality. Its an arms race ad infinitum 25. Parsing #CES Buzz 26. Innovation is applied insight. -Howard Lieberman, Silicon Alley Innovation Institute 27. Global scale powered by human insight is what wins in 2014. -Michael Kassan, Media Link LLC 28. Samsung tops 4K buzz, but Sony hogs CES limelight 29. Parsing CES buzz: why did some trends pop?T-Mobile CEO who crashed AT&T party Looking ahead to February Ubiquitous presence there This wasnt even bigger?OverhypedChristopher Lloyd is back!Meet your overlords 30. Whats behind the buzz?OverhypedCES mainstay New & important Flubbed keynote 31. WWE pummels PR competition 32. Its not a show for the faint of heart 33. Top posts shared are all about the cars 34. An endless catwalk of wearables 35. Reebok heads into wearable tech with a sports safety goal, alerting coaches about dangerous head hits 36. Pebble Steel steals CES Its telling that the most impressive wearable at CES for me was a mostly aesthetic iteration of an existing product. The Pebble Steel is the Pebble I always wanted to begin with. - TechCrunch 37. Fitbit has larger than life presence at CES as one of the most successful wearables to date 38. Fitbit, mirroring Pebble, sees wearable tech as fashion, and partners with Tory Burch for accessories 39. Can you guess which pair of glasses sports a digital screen and camera? 40. Glasses through the ages: so many failed attempts that get closer to a vision of the future 41. Sensors in baby clothing alert changes in breathing, temperature, and position 42. Intel-backed Mimo Baby onesie hints to broader focus in better baby tracking 43. Not up for a onesie? Owlets Vitals Monitor is a souped up sock already on sale 44. The Connectosphere where any device can connect to another, and to the cloud 45. 2014: year of the connected doorbells and doorknobs 46. Pets can have their fitness monitored too 47. Mother and her Cookies cook up new uses for sensors 48. Mommy Tech: 2050s just like 1950 CES takes the more antiquated, sexist view that co-parenting isnt actually a thing, and moms are, for the purposes of this show, positioned squarely in the kitchen with a baby monitor on the counter and a toddler with an iPad on the floor. Literally. The largest booth in the zone is a kitchen/dining room/laundry room, courtesy of Whirlpool. - VentureBeat 49. Smart sporting goods monitor and optimize your game 50. Adaptable, easily programmable sensors can monitor your home (CubeSensors) 51. Smart toothbrushes track brushing behavior and encourage you to beat your best score 52. Guardian Bear, Therapy Seal find more kid-friendly ways to collect vital signs 53. 3D Printing 54. 3D printing extends to chocolate 55. 3Doodler: 3D printing meets the glue gun 56. Makerbot announces new printers, and promotes its digital store to buy fun 3D printed goods 57. Beep Beep, Beep Beep, Yeah 58. Whatever the concept, the future of the car is connectivity 59. CES concept cars do make it one of the hottest auto shows, and this carbon fiber car pic was the most shared shot of CES 60. Audi spotlights a new car design with far-reaching headlights 61. BMW touts hands-free driving 62. Audi, GM, Honda, Hyundai join Google in supporting Android-centric Open Automotive Alliance 63. Intel Edison: computers keep shrinking, enabling next gen wearable, connectable devices 64. Gaming 65. It was a rough CES 66. Anki Drive: humans control cars with iPhones, computers control cars with artificial intelligence 67. Oculus Rift finally brings augmented reality past Disclosure level of immersiveness 68. Sony touts its knockout hit with PS4 69. Robot pals may soon have minds of their own (meet the WowWee MiP) 70. Gesture, eye control attempt to further shake up gaming 71. What doesnt matter 72. What doesnt matter? At every CES, a lot of what gets the most buzz isnt that important for consumers or marketers. For instance, ever since high definition televisions debuted and became mass market devices, the next generations of 3D, OLED, and 4K TVs have failed to excite people to make upgrades in the same way, as gorgeous as those newer screens are.Here are a few examples of technologies, products, and announcements that got plenty of buzz but are evolutionary at best and wont change consumer behavior anytime soon. 73. Not all change is revolutionary 74. Airtame wins Engadgets Best Startup though Google Chromecast has major leg up 75. Everything is 4K! Okay, so screen resolutions keep improving. Maybe some people will look up from their tablets and smartphones long enough to notice. 76. No, people wont be paying by having a cash register taking their pulse (though someone built the tech) 77. Real TVs have curves. So theyre harder to hang on the wall? 78. 3D theater were all suckers for it 79. Yahoo keynote announces ad platform, Tumblr integration. Weekend Update more newsworthy 80. Blue Man Group? Arrested Development reference? I have no idea 81. Resources 82. Further reading The Story of CES as Told by Tweeted Cries for Help (Digiday) This is the Real CES (The Verge) - Engadgets Best of CES Best of CES (VentureBeat) Top 10 Trends of CES (VentureBeat) : Why CES Lacked a Big Bang (Ad Age, by David Berkowitz) Keyhole Real-Time Trend Tracker for CES (Keyhole) CES Still Matters but Shadow CES Matters Even More (Time) Collaborative Pinterest Board Covering CES 2014 83. THANK YOU David Berkowitz Chief Marketing Officer, MRY david.berkowitz@mry.com @dberkowitz / @mry www.mry.com www.marketersstudio.com