ces 2015 recap - digitas health lifebrands

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CES 2015: Tour Recap

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CES 2015: Tour Recap

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Thank you!

Overall, we found that CES 2015 wasn’t about finding the One Big Thing. It’s about all the things.

What makes CES great is the ability to see entire sectors of technology at once. Tech West didn’t

give us One Big Thing, but it gave us insight into the trends among a number of competing

companies striving to have the biggest, most positive impact on how people thrive.

While it’s impossible to capture the feeling of 170,000 people trying on the ideas of 3,600

exhibitors, we tried to snare and share a few that captivated us.

Thank you for taking the time to cut through the blindingly overwhelming spectacle that was CES

with us. We hope you found it as exciting as we did.

Here’s to a 2015 shot out of Las Vegas, and into the future of healthcare.

Brendan GallagherExperience Strategy and Innovation

Geoff McClearyMobile Strategy

Michael LeisSocial Strategy

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Yo

What it is:

Yo is an extremely light application for iOS and Android

that has one purpose: send a notification to your lock

screen as you see in the screenshot. Brands can now

send a link, photo, or text that their subscribed users

immediately go to swipe on when alerted.

Why it’s legit enough to show you:

It’s pretty realistic to envision a near future in which all

your apps run in the background, and you’ll only interact

with notifications that appear on a home screen feed.

That Yo allows brands to put a link directly on the lock

screen of subscribers' devices is a powerful proposition

beyond emails or text programs.

Justyo.co

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Ozobot

What it is:

Ozobot is a robot that is about the size of a large marble. Underneath the Ozobot is a lens that follows lines drawn with marker or on an iPad. If a line changes color, that instructs the Ozobot to change direction or change speed.

Why it’s legit enough to show you:

Ozobot takes markers and transforms them into a programming language that is fun for kids to use with an immediate feedback mechanism.

With robotics this small, and programming interfaces as easy as using a marker, children will be able to create far more complex programs for far smaller robots easily, within a generation.

Ozobot.com

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Double Robotics

What it is:

Double Robotics is a telepresence robot with a cost that begins at $2,400. Anyone with two iPads and the Double Robotics app can effectively operate the robot anywhere inside (without steps) without training.

Why it’s legit enough to show you:

We all know the promise of telepresence is revolutionary to medicine, but the Double Robotics price point means the revolution is here now. Specialists and single-practice doctors alike will begin doing consults this way to spread their practices very soon. With the ability to display a range of media, brands have an interesting opportunity to help doctors illustrate and consult patients more effectively.

Doublerobotics.com

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Cubify and Shapify 3D Scanning

What are they:

Cubify had the largest presence in the 3D

scanning/printing area, demonstrating everything

from its small, USB-connected handheld 3D

scanner to a candy printer.

Shapify showed off its full-body scanning

capability and its own handheld scanner.

Why they’re legit enough to show you:

We think this year will be remembered as the time

3D printing came of age at CES. Both in terms of

breadth of practical application and ease-of-use

have wide-ranging societal impact. From putting

your face on a figurine of a favorite actor or

athlete, to a full-body scan in case you lose a limb.

There are even candy printers that could one day

print medicine.

Cubify.com Shapify.me

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What it is:

Mira is a complete adjustable fitness tracking device and interface designed specifically for women. The interface provides updates down to the hour with behavioral tips and tricks to keep women on the right track.

Why it’s legit enough to show you:

Of the many wearables vying for attention, the Mira, which launched at CES after a successful Kickstarter campaign, was the only one to integrate a robust behavioral design engine.

Where other trackers will tell you how many steps you take, Mira will see how much time you have in your schedule and suggest tiny habit-building behaviors, like only walking 6.5 minutes today.

Mira Fitness TrackerMymirafit.com

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Misfit: Shine and Bolt

What are they:

The Misfit Shine activity tracker gets a function upgrade with solar-recharging, and a fashion turn through a partnership with Swarovski jewelry.

The Bolt is a new product from Misfit, a lightbulb that responds to instructions from the Shine to gently wake you up or set a mood with multi-colored lighting.

Why they’re legit enough to show you:

The way Misfit is spreading its product line is an important step towards large-scale adoption, continued use (60% of those who bought a tracker in the US last year stopped using after six months), and tangible use-cases in the home. The Bolt could be the way that families begin to understand and adopt “Smart Home” tech. The Swarovski partnership pushes the metaphor of the wearable-as-health cache even further, and positions Misfit in the mainstream instead of as an athlete-optimizing tool.

Misfit.com

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What it is:

Mother is the hub for any number of Cookies: colored trackers that combine location and activity. You decide how you want to use them. For steps, put one in your pocket. For medicine, easily create a program that watches for the tracker to be lifted once per day at a given time. If that activity doesn’t occur, the tracker texts, calls, and emails certain people.

Why it’s legit enough to show you:

Mother shows us that the tracker, itself, is practically worthless now, and it’s all about the ways you use trackers to help manage all of the small physical aspects of life. And Mother wants to be that Life OS in a way neither smart homesor smart phones have yet to do.

Look for Mother to gain a lot of momentum this year, at least in Maker and Education fields. The race will then be to make similar systems that take the best “recipes” for use without the cognitive burden of having to design it yourself.

Sense: MotherSen.se

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What it is:

Kiqplan is a series of 12-week fitness plans for owners of any wearable to use.

Why it’s legit enough to show you:

Kiqplan’s fitness programs aren’t your average one-size-fits-all fitness apps and exercises. These programs are customized to individual fitness targets like post-pregnancy, beer belly busting, and many more.

The most exciting applications for us are the disease-state targeting capabilities, highlighted with the release of a pre-diabetes fitness program. Brands can now partner with a provider to deliver disease or health category contextual content and goals in a program that is truly device-agnostic. Any wearable will work with the program.

Fitbug: Kiqplan Fitness PlansFitbug.com

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What it is:

Seymour is a digital health technology that gives

individuals and families a way to contribute to their own

health, while connecting with their care providers in a more

meaningful way. With the intelligence to collect, analyze,

and interpret health and lifestyle data from a wide range of

sources, Seymour’s goal is to help people better

understand and manage their data – and ultimately their

health.

Why it’s legit enough to show you:

Telehealth will be an increasingly important force for

pharma in the next year and beyond. Honeywell Life Care

Solutions includes the company’s telehealth products and

services. Paired with the onslaught of connected devices,

Seymour allows patients to easily track and share data

with practitioners to enable better visits and touch-points

between visits. For the practitioner, Seymour supports

your population health management goals through

integration with consumer-entered health data, EMRs,

EHRs, remote-monitoring devices, and pharmacy records

as well as consumer devices and apps.

Honeywell LifeCare: SeymourHoneywelllifecare.com/seymour/

Cisco, Qualcomm, Comcast, Samsung,

Bosch, and just about every other big tech

leader discussed IoE – and, at some

juncture, they turned to health.

What it is:

Simply, while there are more connected items

today than there are people, in our very near

future pretty much everything you can imagine

will wake up, connect, and change the way we

work, live, play, and learn.

Why it’s legit enough to show you:

Cisco believes IoE technologies will generate $19

trillion in new revenue by 2020. Samsung and

GE echoed similar staggering numbers.

From clothing that will detect when you are ill to

personalized medicine via better collection of

biometric data through wearable technology,

ingestibles and sensor-embedded household

objects to the monitoring of your environment for

carcinogens or other risks – IoE is not the

promise of more devices collecting data. IoE is

the promise of comprehensive connectivity that

enables meaningful data and related actions

and solutions.

“Our Internet of Everything (IoE) plan will

alter the trajectory of virtually every person

on the planet. This will be bigger than

anything that's ever been done in high

tech.”

- Cisco CEO John Chambers