SRABANI SEALROLL-15057

PROJECT ON

CESC LTD (Strategic Management )

• CONTENTS

• 1. SCANNING• 2. STRATEGY FORMULATION

• 3. STRATEGY IMPLEMENTATION

Strategic management

model

ScanningThe external and internal environment

Strategy Formulation

VisionMissionCore ValuesObjectives

Strategy Implementation

StrategyGoaloutcome

EXTERNAL FACTOREXTERNAL FACTOR

STRENGTH

WEAKNESS

1. Employee friendly work culture and personnel policies2. Receiving power at a predetermined price3. Fully integrated supply network system4. Over 115 years of experience in the sector5. Strong presence as they have extensive operations

1. Pressure from employee union is a concern2. Prices are determined by India's Electricity Act3. Coal Shortage

INTERNAL FACTOR 1.Renewables (Major thrust on clean energy generation includes

Wind, Solar & Hydro)2.New Power Policy(Government Committed to Ensure Affordable 24x7 Power for all)3.Large opportunity in energy consultancy service

OPPORTUNITIES

THREATChallenges due to electricity act 2003, 1.Competition was encouraged in power business. 2. Improvement of efficiency and private participation becomes a priority. 3.Competition from other players

STRATEGY FORMULATION

VISION MISSION CORE VALUES OBJECTIVES

CESC is committed to carrying out its business in a socially and environmentally responsible manner that enriches people’s lives through inclusive and sustainable development

We will meet consumer’s expectations continuously by providing safe, reliable and economic electricity through optimization of available resources

Customer Happiness – Bring a smile on the face of your customerCredibility – Instill trust and confidence with you actionsHumaneness – Be Caring and Respectful to allExecution- Excellence – Put your heart and soul into your actionsSpeed – Move ahead of timeRisk Taking – Dare to go beyond

• To integrate social, environmental and ethical responsibilities into business governance to ensure long-term success and create shared value• To go beyond a giving back to society’ and create sustainable social impact in CESC operational areas• To demonstrate leadership in corporate citizenship

STRATEGY IMPLEMENTATION

STRATEGY

1.Expansion in CustomerManagement andHealthcare industrysegments2.Investment in peopledevelopment and deliveryCapabilities.3.Debt repayment of USD 45mn p.a. to become debtfree by 2016.4. Reducing Demand and Supply gap.

OUTCOME

1.Improving Consumer Experience withsuperior customer service like mobile app, web services, 24*7 call centre, sms services, communication web chat, social media.

GOAL

1.Transform cese into world class model utility.2.Lead position into power sector in india.

THANK YOU