cets 2011, greg owen-boger, slides for down & dirty video

Down & Dirty Video:Engaging eLearning Video on a Budget

Greg Owen-Boger

Vice President & Trainer

©2008

• eLearning is here to stay

• Producing video can be challenging

• Being on camera is challenging

However…

• Video isn’t as mysterious as we think

• New technologies make it easier

As We Know…

Practical hands-on strategies for

producing talking head videos on a

budget

Today’s Goal

Who’s currently producing video?

What successes and/or challenges

are you facing?

Who wants to start producing video?

1. What does he know about video?

• Theatre/film background

2. Presentation skills training? Online?

• Better than reading a book www.onlinepresentationskillstraining.com

• Blended approach to live instructor led sessions

You’re Thinking

About These Videos

Created for

KinetiCast.com

Same content as this

presentation

Model the behaviors

Imperfect on purpose

Agenda

Video Production Basics

Engaging Learners on Camera

Which should we address first?

Agenda



Camera Type, Placement, Angle & Framing

Lighting that Flatters

Audio Capture

Setting Up Your Studio

Wardrobe, Hair & Complexion

Editing

1. Start with a well-planned instructional design

with clear goals & learning objectives

2. Consider your brand

Video Production Principles for eLearning

• Identify video opportunities to support #1

• Shoot video consistent with #2

• Eliminate distractions from both

1

Agenda





Audio Capture



Editing

• You may not need expensive professional equipment

• Fancy features do not necessarily help you meet your goals

• Professional cameras are complicated

Camera Principles

• Standard vs. high definition

• Media storage & communication with editing software• SD card

• Tape

• Hard drive

• DVD

• USB

• Cable

• Audio quality & capture method

Camera Type Considerations

1

• Placement

• Angle

• Framing

• Headroom

• Looking room

• Tilt

Camera Basics

http://youtu.be/Im-d5sFe2GQ1

Agenda





Audio Capture



Editing

• Try to flatter

• Accentuate the positive

• Reduce the negative

• Avoid

• Overhead light

• Natural light

Lighting Principles

2

3-point

lighting

Controlling the Light

http://youtu.be/wC0V9nA_Iic2

Professional grade

Lighting Options

Consumer grade

Recommendation:

• Adjust distance of

light source

• Use diffusion

material

Be aware of:

• Harsh shadows

• Color of the light

Light Intensity:The strength & brightness of the light

2

Be Aware Adjust

Bags under eyes & double chins

Add a dim up-light under the chin to reduce shadows

Glare from glasses Move lights up & back

High contrast on darker skin tones

Add more diffusion

Shine from bald headsMove lights down & out placing less emphasis on top of head

Thinning hairMove lights down & eliminate back light placing less emphasis on top of head

• Adjustments may have adverse effect somewhere else

• Choose your battles

Beware

Agenda





Audio Capture



Editing

• Clear audio is often more critical than quality of video

• Many cameras lack good audio capabilities

• External microphone may be necessary

Audio Capture Principles

2

• Options

• Plug into camera if possible

• Capture audio through

computer

• USB vs. analog

• Synch with master audio

track when editing

Using External Microphones

• Not in the shot

• Distance from

subject to capture

natural volume level

• No shadows

Microphone Placement

MIC

Identify room noise

• Hum of HVAC,

printers, computer fans

• Phones & other

electronics

• White noise & sound

bounce

Beware: Before You Shoot

Eliminate distractions

• Turn off what you can,

muffle what you can’t

• Soften walls and floor

with acoustic foam,

draperies, carpeting

Place keys in the refrigerator as a reminder

Internal noise

• People

• Phones

• Footsteps

Reshoot if Distractions Exist

External noise

• Trains & traffic

• Car horns

• Sirens

Agenda





Audio Capture



Editing

Where in the building?

• Quiet, low traffic

• Controllable light

• Large enough to accommodate equipment

Principles for Setting Up Your Studio

3

Location Considerations

Natural habitat

• Office

• Out in the field

Studio

• Branded

• Green screen


SetDecoration

• Try for balance &

harmony

• Eliminate distractions

• Connect with your

brand

3

Agenda





Audio Capture



Editing

• Be appropriate for your brand

• Flatter your body & face

• Eliminate distractions

Principles of Wardrobe, Hair & Complexion

3

Do

• Choose solids

• Contrast with other clothing & surroundings

Wardrobe

Don't

• Wear patterns or narrow stripes

• Wear too much white

• Choose fabrics that shine

3

• No fly-aways

• Keep it off the face

Hair

3

Video & lights create shine, blotches, uneven

tone, make pale skin paler & dark skin darker

Recommendation:

Use powder often

to even out tone

& reduce shine,

especially on nose

& forehead.

Complexion

3

Agenda





Audio Capture


Wardrobe, Hair and Complexion

Editing

• Just because you can doesn’t mean

you should

• Keep things simple

Principles of Editing

3

• Exports/works with course-building software, SCORM, LMS

• Import variety of video & image formats

• Run multiple video & audio tracks

• Edit sound including noise reduction

• Add text & titles

Features to Look For

3

Editing Software

Greg Owen-BogerVP & Trainer

[email protected]

773-256-9406

http://www.linkedin.com/in/gregowenboger

©2008

www.turpincommunication.com

Agenda



Find Your Focus. Be Yourself. Only Better.

Identify Who You Are Talking To

Be Clear, Concise, Conversational, Not Scripted

5

• Being on video is unnatural & stress inducing

• Racing mind, nervousness, strange speech patterns, facial ticks, dry mouth

• Others are looking at you now & later

• Learners must be (feel) engaged

• You must appear & sound natural while still being

• Knowledgeable, professional, real, credible, honest

Key Principles

5

Agenda






Only better.Be yourself.Find your focus.

5

Adapt to the environment

you’re in.

Allow your personality to shine through.

Take control of your

thoughts.

Agenda






Speak to one

person

Friendly

relationship

Solid eye contact

to camera

Be Specific andGet Personal

Terry Gsell, Director

http://youtu.be/P2p2I_MPing5

Agenda






• Well-thought-out & detailed instructional design is critical

• Sounding spontaneous is necessary for learner engagement

• Instructor must know & understand the content 100%, but not recite a script

Principles of Sounding Conversational

6

• Follow the instructional design

• Deliver the learning objectives

• Be clear & concise

• Engage your friend through the

camera

• And sound conversational?

So… How Do You

Create Notes and Improvise Around Them

http://youtu.be/wzsAezUbAvQ

Refer to

sample

script, page 7

The Process

Smile, Engage Your Friend, and… Action!

Review Out Loud

Create Notes as Cue Cards

Gather Thoughts, Make Connections

Write Script or Detailed Outline

Start with Excellent Instructional Design

6

• Learn to sneak a peek

• Be patient & ask it of others

• Take breaks

• Break it down into manageable clips

• Understand what can be edited & what can’t

• Do as many takes as it takes

• Do not settle for just OK, but do not strive for perfection either

Other Recommendations

6

Agenda



Greg Owen-BogerVP & Trainer

[email protected]

773-256-9406

http://www.linkedin.com/in/gregowenboger

©2008

www.turpincommunication.com

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