cets 2015 lucas color matters

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COLOR MATTERS Choosing and Using Color to Enhance Learni Becky Lucas, CPT Director of Instructional Strategy ThinkingKap Learning Solutions [email protected]

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Page 1: Cets 2015 lucas color matters

COLOR MATTERSChoosing and Using Color to Enhance Learning

Becky Lucas, CPTDirector of Instructional StrategyThinkingKap Learning [email protected]

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Agenda

1 min Introduction30 min Choosing Color

• Color Theory• Demonstration (Color Pickers and Schemers)• Six Methods for Creating a Color Scheme• Color Psychology • Activity

15 min Using Color – Learning Theory4 min Q&A

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StimulantEvokes

passion and excitement

Stimulant Evokes

warmth and happiness

NourishmentEvokes calm, trust, stability and integrity

RefreshmentEvokes

tranquility, peace and harmony

StimulantEvokes

happiness, hope and caution

NostalgicEvokes

romance, power and

control

NeutralEvokes calm, stability and

comfort

NeutralEvokes power,

elegance, mystery

Color and Emotion: What does each hue mean? By Carrie Cousinshttp://tympanus.net/codrops/2012/04/03/color-and-emotion-what-does-each-hue-mean/

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Color theory provides a framework for understanding the physiological and psychological impact of color.

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Color Wheel

Provides a logical structure to organize and show how colors relate to one another• Hues• Warm Colors• Cool Colors• Neutral Colors• Saturation/Value

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DEMONSTRATIONColor Pickers and Color Schemers

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Color Picker Tools

www.colorpickertool.com

www.colorpicker.com

www.imagecolorpicker.com

www.blacksunsoftware.com/colormania.html

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Color Schemer Tools

www.paletton.com

https://color.adobe.com/create/color-wheel/

http://colorschemer.com/online.html

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Color Harmony

• Combination of color that is pleasing to the eye• Combination of color that creates a dynamic equilibrium• Color combinations evoke a mood• Balance in the visual experience engages a sense of order • Extreme unity is under-stimulating• Extreme complexity is over-stimulating

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Six Methods for Creating a Color Scheme

Branding and LogosAudience and ContentIndustry Conventions and SymbolismPhotosNaturePsychology

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Branding and Logos

Deloitte Blue0,39,118

Deloitte Green146,212,0

Dark Mid Blue0,121,166

Light Mid Blue82,108,255

Dk Deloitte Green109,159,0

Created by: Becky Lucas and Mike Cully (Graphic Artist)

Light Green201,221,3

Deloitte Dark Blue0,29,89

Light Gray191,191,191

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Audience or Content

Orange247,150,70

Putty253,234,218Blue0,112,192Green0,176,80

Yellow255,255,0Red255, 0, 0Created by: Becky Lucas

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Industry Convention or Symbolism

Black28,13,1

Tan232,225,214Brown77,60,31

Tan221,217,192Dark Yellow143,121,28Brown117,103,86Created by: Cathy Moore for Kinection

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Photos

Orange206,132,47

Putty202,199,194Burnt Orange182,113,44Charcoal66,67,72

Gray147,147,153

Created by: ThinkingKap Learning Solutions, Inc.

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Nature

Dark Blue1,51,102

Dark Purple75,75,124

Green99,141,31

Light Blue82,132,183Lavender157,158,206

Light Yellow255,255,203

Dark Green122,173,20

Created by: Sonyos

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Color psychology provides a framework for understanding how color hues influence perception and behavior.

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Psychology

Blue Gray21,26,30Tan219,209,182

Dark Gray68,68,66Med Gray95,98,94

Aqua143,206,192Red206,68,22Created by: McKinney

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Psychology

Periwinkle98,104,178

Coral250,154,90

Yellow 255,234,167

Brown159,99,46

Lt Periwinkle240,240,248Created by: Becky Lucas w/ VA Marketing Support

Lt Gray244,244,244

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ACTIVITY

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To customize Storyline color themes

1. Open application2. Select Design tab3. Select a theme4. Select Customize theme5. Select colors6. Enter a theme name7. Save

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To select Storyline default player colors

1. Open application2. Select Home tab3. Click Player

button4. Click Colors &

Effects button5. Select color

scheme from drop-down

6. Select page background color

from drop-down7. Click Save

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To customize Storyline player colors

1. Open application2. Select Home tab3. Click Player

button4. Click Colors &

Effects button5. Select Show

Advanced Color Editing

6. Select player element and color element

7. Click Save

TIP: Save with client or project name and

year

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Learning theories are frameworks for understanding how information is absorbed, processed, and retained during learning.

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THE BRAIN REJECTS WHAT IT CANNOT ORGANIZE OR UNDERSTAND

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Organize and structure content

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning

Solutions, Inc.

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Distinguish functional areas on the screen

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.

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Distinguish functional areas on the screen

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: Becky Lucas and ThinkingKap Learning Solutions, Inc.

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Distinguish objects or drive to a choice

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.

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Distinguish content and navigation wrapper

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: Becky Lucas and ThinkingKap Learning Solutions, Inc.

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COLOR STIMULATES THE VISUAL SENSE AND ENCOURAGES RETENTION OF MEMORY

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Enhance memory of key points

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: McKinney

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Enhance memory and recall by using text color

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THE BRAIN IS STIMULATED BY WARM AND BRIGHT COLORS

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Call attention to certain objects on the page

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.

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Call attention to navigation cues

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.

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Warm colors show danger or urgency

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: McKinney

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COLOR CAN BE USED TO HELP REDUCE EYE STRAIN

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Contrasting colors improve readability of text

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.

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Allow eyes to rest on background color.

Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.

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The eLearn Blogwww.thinkingkaplearning.com/[email protected]

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