cew sbux-613
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Christopher WoodwardBRAND Development
06.13.14
national brands
1994 - 1999
2000
2001 - 2011
2012 - 2013
Progressive experience in strategic branding, product development andmarketing communications
Promoted multiple national brands
Goal has always been the same—create value for consumer and company
Value delivered: Based on experience and expertise such as…Starting with…
Advertising
Digital
Product
Retail
Strategy
such as…Starting with…
Meyer Corporation | Communications Director | 2001 - 2011
Sales of Circulon gourmet cookware—a $70 millionbrand—had fallen flat
Challenge Action Result| |Strategy
Through consumer insights, repositioned brand and built new narrative
Meyer Corporation | Communications Director | 2001 - 2011
Challenge Action Result| |Strategy
New positioning resonated with Circulon consumers, resulting in a 14% sales lift
Challenge Action Result| |
Meyer Corporation | Communications Director | 2001 - 2011
Strategy
Meyer Corporation | Communications Director | 2001 - 2011
Increased unaided brand awareness by generating210 million annual impressions across TV, Print and Digital
Advertising
http://bit.ly/1fSerQV
Meyer Corporation | Communications Director | 2001 - 2011
Retail
Increased consumer engagement and sales by developing interactive monitors at Macy’s
Based on consumer insight, collaborated with Business Development in modifying and developing new French Presses—the brand’s number one sales item
Product
Meyer Corporation | Communications Director | 2001 - 2011
Delivered a $25 million/ 10% margin/100+ SKU Star Wars product line by overcoming operational delays and low resources
Product
Applause, Inc. | Senior Brand Manager | 1994 – 1999
Meyer Corporation | Communications Director | 2001 - 2011
Built digital platforms such as upgrading five sites with a 15% margin lift and producing a #1 Lifestyle iOS app
http://bit.ly/1i9JFCb
Digital
SMS/MMS On Device
Mailer
T-Mobile | Segment Marketing Manager | 2012 - 2013
Generated 5 million CRM impressions in building salesand reducing churn for Mobile Internet business
Digital
I have many more examples on how I can help build company and brand
But let’s talk about and how I can help
you continue its journey as a world-class brand.
Christopher Woodward
Kirkland, WA
707.694.0973
Linkedin.com/in/cwoodwardmarketing/