www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi

IMPACT MEETUP:CROWDFUNDING FOR IMPACT

3.5.2016

Jenni Selosmaa

IMPACTOR

Transforming the economy so that it serves the people

Impact investment for social enterprises

● Impact business modelling● Cooperativism for impact● Impact measurement● Crowdfunding for Impact,

CF4Impact

www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi

Agenda for the meetup

What kind of opportunities crowdfunding provides?

How could crowdfunding work for your organization?

How to plan your campaign?

What does it take to execute the plan?

Let’s introduce ourselves!

Why are you interested in crowdfunding?

BASICS OF CROWDFUNDING

“Government froze funding for Finnwatch – NGO responds with a crowdfunding campaign”

– The support from ordinary citizens prevented the government from driving down our operations, and helped us continue our work.

Sonja Vartiala Executive Director Finnwatch ry

New campaign!https://mesenaatti.me/finnwatch/

What is crowdfunding?Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, today often performed via internet platforms. (Wikipedia)

With crowdfunding you can...

Target your marketing directly to the most potential customers and users.

Find out whether others believe in your idea and whether there is demand for it.

Learn to communicate the benefits concisely and from the customer’s viewpoint.

Create positive buzz and raise interest in the early phase.

(Source: Guide on Crowdfunding, European union 2015)

With crowdfunding you can...

Gather supporters and references around your product or service.

Benefit from the power of the crowd – get new customers, feedback and knowledge.

Prove the viability of the concept to other funders and financiers.

(Source: Guide on Crowdfunding, European union 2015)

Forms of crowdfunding in Finland

Rewards based

Investment based(shares and loans)

Donations

Rewards based crowdfunding

Rewards based crowdfunding is a form of advance sale. Crowdunders order and pay in advance a product (=reward) that is produced and delivered after the campaign.

Rewards based crowdfunding is most suitable to easily understandable consumer campaigns that raise a lot of feelings.

The largest rewards based campaign in Finland

Investment based crowdfunding

A company can get new equity capital (e.g. Yoogaia, Radio Helsinki) or loan capital (e.g. Iron Sky War Bond) via investment based crowdfunding. It usually used by limited liability companies.

Community bond – loan based crowdfunding campaign targeted to your own community

Community bond is a new form of debt financing where you receive financing by giving out interest bearing investment bonds for ecologically, socially and financially sustainable projects (e.g. Nicehearts ry).

Keys to a successful crowdfunding campaign

1. Proactive networking

Engaging your network of supporters

Committed and continuous use of social media

Active communication throughout the campaign

2. Attractiverepresentation

Skillful use of text, images and video

Efficient differentiation

Clear plans

Reasonable and smart goals

Visibility on several media platforms

3. Planning andpreparations

Choosing the crowdfunding platformWhich platform reaches your community and potential new supporters?

-> Crowdfunding platform is essentially a marketing media

What type of campaign you plan to make?

How does the platform work?

How are payments organized?

What are the costs?

CREATE YOUR OWN CAMPAIGN!

Crowdfunding canvas

1. Why -> Mission2. The Project3. Community4. Rewards5. Infrastructure6. Marketing7. Financing target8. Costs

Example - Mana Mele

A multimedia truck for recording trainings and culture, operated by solar energy.

Homework

Prepare a map of your community and your supporters!

THANK YOU!

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