cfa society austin career development … 1 cfa society austin career development series: with a...
TRANSCRIPT
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CFA SOCIETY AUSTIN CAREER DEVELOPMENT SERIES:
WITH A SHOW OF HANDS….
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SOCIAL MEDIA PERSONAL BRANDING NO‐NOS….
• Don’t complain about your job, co‐workers or boss• Don’t share too much information‐ separate your digital & personal life• Don’t have an incomplete social media profile• Don’t have an inappropriate, blurry, logo, or unprofessional photo• Don’t reference illegal activities‐ anything you wouldn’t do or say in front of a police
officer shouldn’t go on social media• Don’t be too self serving• Don’t be phony
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SOCIAL MEDIA PERSONAL BRANDING DOS…
• Choose 1‐3 areas of expertise to se you apart from others‐ decide what you want to be known for
• Keep the same name, profile, imagery, and look consistent across your social profile
• Stay consistent with your social media activity• Join a community and add value and make connections with others• Monitor mentions of your name, and reply quickly ‐ aim for a reply within 24
hours
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FOUR EASY TOOLS & TIPS TO HELP YOU GET STARTED
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BUFFER
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TWERIODKnow When Your Audience Is Listening!
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YOUR BRAIN PROCESSES IMAGES 60,000 TIMES QUICKER THAN TEXT.
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2015 CFA SOCIAL MEDIA HIGHLIGHTS: AUDIENCE DEVELOPMENT
THE “SOCIAL MEDIA FOOTPRINT” OF CFA INSTITUTE TOPPED 1 MILLION FOLLOWERS ACROSS ALL PLATFORMS, 100% INCREASE YOY
371,373 CFA Institute12,604 CFA Institute Research
Challenge
74,124 Company Page35,163 CFA Member Group
140,895 CFA Candidate Group1,544 Private Wealth Group2,590 CIPM Group1,732 Claritas Group
310,115 @CFAInstitute56,499 @CFAprogram12,756 @Claritas9,976 @CFAasia9,453 @CFAemea
28,541 @CFAevents9,875 @CFApubs
50,005 CFA Institute
2,902 CFA Institute289 CFA Institute Research
Challenge
*As of August 7, 2015
4,748 Subscribers
6,575 CFA Institute
WHAT DOES SOCIAL MEDIA MEAN AT CFA INSTITUTE?
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TOP ASSOCIATION SOCIAL MEDIA PROGRAM
• Association Trends ranked CFA Institute #9 within the Top Associations Social Media Programs.
• Association Trends identified a representative sample of more than 350 associations across six platforms: Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram, which is a new addition to the 2015 report. Findings are broken down by association staff size, sector and member type, allowing readers to compare their social media use with the competing and peer institutions.
CFA CASE STUDIES
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#CFACHAT WITH CARL RICHARDS @BEHAVIORGAP
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GREAT SOCIAL MEDIA RESPONSE FROM OUR CHAT!
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CROWD SOURCED EDITORIAL COVERAGE FROM #INVESTORSFIRST MONTH
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WE ASKED, OUR SOCIAL MEDIA AUDIENCE ANSWERED
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JASON VOSS COMPLIED INTO A PIECE FOR MARKET INTEGRITYThe article below is broken up by Industry, Client, and Regulatory Level responses
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#FUTUREFINANCEGLOBAL REACH
CFA Institute Annual ConferenceSeattle (2014)
Frankfurt (2015)
YOY % Change
Accounts using the hashtag 1,908 3,488 83%
Accounts seeing the hashtag (reach) 2,130,085 3,133,847 47%
Times the hashtag was seen (impressions) 19,033,852 103,081,878 442%
Original content (tweets) 1,793 2,534 41%
Repeated content (retweets) 5,293 6,534 23%
#FutureFinance YoY % Change
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SOCIAL MEDIA DURING #FUTUREFINANCE CONFERENCE
Social Media channels & hashtag prominently featured throughout
conference venue, live tweets visible, and driven into delegates through verbal &
printed reminders, signage, etc.
Paul Smith hosted a Twitter Chat during the conference #CFAChat
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#FUTUREFINANCE POPULARITY & SOCIAL SPIKES HELPED US TO TREND ON TWITTER THROUGHOUT THE 2015
CONFERENCE
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TOP 2015 #FUTUREFINANCE TWEETS
MEET THE CFA INSTITUTE SOCIAL MEDIA TEAM!
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Nilsa BenitezAmericas
Kate Condon EMEA
Scott Lee APAC
