SOCIAL MEDIA CAMPAIGNSOCIAL MEDIA CAMPAIGN

Presented by: Ashley French

Reeb

ok:

Reeb

ok:

Easy

ton

e/R

unto

ne

Easy

ton

e/R

unto

ne

An innovative footwear solution

designed to tone and

strengthen key leg muscles

with every step.

An innovative footwear solution

designed to tone and

strengthen key leg muscles

while you run.

Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. -Reebok

Easytone Runtone

Challe

ng

es &

Goals

Challe

ng

es &

Goals

Increase brand awareness to

make Reebok’s ‘Runtone’

and/or ‘Easytone’ shoe the go to shoe

for proper exercise and a healthy body.

Th

em

e: 1

5 m

inu

tes o

f Th

em

e: 1

5 m

inu

tes o

f Tra

inTra

in

• The theme for this campaign is “15 minutes to train.” Jazzing up the old saying, “15 minutes of fame.”

•This campaign is going to use Social Media to separate itself from the competition and include customer interaction.

Face

book/T

witte

rFa

ceb

ook/T

witte

r

Communication for:

•Giveaways•Contests•Tips •Reps •Connect with the customers •Links Youtube site•Updates

Youtu

be

Youtu

be

•People will be allowed to show themselves in their “easytones” or “runtones” showing exercise moves or simple everyday moves that can be accomplished in everyday life.•Monthly a lucky person will be picked to lead the online Youtube show and be the star picked by the public.

Pub

lic Rela

tions

Pub

lic Rela

tions

There will be many star

studded events and a new

celebrity will appear on the Youtube series

with the winner.

Ad

Word

sA

dW

ord

s

Increase the views of websites with words that relate to:

•Reebok•Easytone•Runtone•Running •Walking •Exercise •Etc

Metric o

f Succe

ssM

etric o

f Succe

ss

Number of views, submission and comments on Youtube videos

Facebook fan amount and how often posts are made or checked

Twitter followers, retweets and mentions

Blog posts for events thrown and how many sites include these post

Bud

get

Bud

get

Twitter ………………… 15%

Facebook ………………. 10%

Youtube ………………... 30%

AdWords ……………… 20%

PR……………………… 25%