cfwifi-main-proprietary-features - rusty

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Monetizing Free Wi-Fi V 6.0 The Most Advanced WiFi Marketing & Monetization System Available “We put your business in a shopper’s hands”

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Page 1: cfwifi-main-proprietary-features - Rusty

Monetizing Free Wi-Fi

V 6.0 The Most Advanced WiFi Marketing

& Monetization System Available “We put your business in a shopper’s hands”

Page 2: cfwifi-main-proprietary-features - Rusty

REACH SHOPPERS IN LOCAL AREAS

Page 3: cfwifi-main-proprietary-features - Rusty

MONETIZE FREE Wi-Fi In Your Area

We use a proprietary technology that utilizes hardware

devices and SaaS to deliver highly targeted advertisements

that engage consumers while they enjoy free WiFi access.

Detailed Advertisements Advertisement Injections Advertisement PopOvers Video Commercial Breaks

Page 4: cfwifi-main-proprietary-features - Rusty

MULTIMEDIA ADVERTISEMENT DELIVERY

Detailed Advertisements

Advertisement Injections Advertisement Pop Overs

Default Injections

Video Commercials & Infomercials

Banner Advertising

Page 5: cfwifi-main-proprietary-features - Rusty

DETAILED ADVERTISEMENTS

Merchants create detailed advertisements using a simple 1-2-3 step

templated process. Merchants manage their own advertising 24/7

Coupon advertisements contain all the

relevant information including a POS

(Point-Of-Sale) scannable barcode.

Shoppers have the ability to add deals

to their Mobile-wallet a special account

area and redeem them when

convenient using their mobile phone.

Page 6: cfwifi-main-proprietary-features - Rusty

POP-OVER ADVERTISEMENTS

Take advantage of your competitor’s advertising

budget with Pop-Over advertisements

Wi-Fi Hub devices include a proprietary technology that can identify paid

advertising on the pages shoppers visit. Hub devices can identify the exact

locations and sizes of the advertisements and then pop your ad over the

top of them without altering the original content.

Multiple advertisements, locations and sizes can be displayed

simultaneously in any paid advertising locations. All standard IAB sizes

accommodated – no special creatives required.

Page 7: cfwifi-main-proprietary-features - Rusty

VIDEO COMMERCIAL BREAK ADVERTISEMENTS

Display your TV Commercials or any other video content.

Video Ads pause the WiFi session with a guaranteed view

Video advertisements can be displayed first login and at

configurable intervals during the Wi-Fi session.

The shoppers session is paused while they watch a short

commercial break and resumes when finished playing.

Includes the ability to display any number of videos and

target based on the consumer’s location and device type,

set frequency capping, and priority play engine.

It’s like television advertising without the viewer

having a remote control to change channels!

Page 8: cfwifi-main-proprietary-features - Rusty

PUSH TARGETED COUPONS TO SHOPPERS

Push Coupon Engagement pauses the Wi-Fi session while

shoppers select the coupons that interest them.

Coupons are delivered immediately via TCPA compliant Text

message to shopper's pre-verified phone number.

Our System records the consumer’s details, location, coupon

categories that interest them, and time-date information.

Push multiple discount coupons to a shopper’s

phone at configurable intervals based on their

geographic location.

Page 9: cfwifi-main-proprietary-features - Rusty

PUT YOUR BRAND IN A CONSUMERS HANDS!

Our software can add your brand to a shopper’s

home screen on login. Icon engagement connects

a consumer directly with your discount deals and

coupons even outside of the Wi-Fi marketing area.

It looks like an App … And it acts like an App, but

no download or install is required ever.

Removes the problems associated with consumer

App retention from your marketing strategies.

Brand equity opportunity!

Claim your real estate on a

shopper’s phone home screen

Page 10: cfwifi-main-proprietary-features - Rusty

Advanced ‘COMPETITOR TARGETING’

Salvage sales you never knew you were losing! Injects your advertisement over your competitor's content.

List up to five of your top competitors. When a shopper

compares or price shops your offering, Our software

intercepts and displays your advertisement directly over

your competitor’s webpage.

View reports of whom comparison shopped you, their

contact information, when, location, and the competitor's

product page they visited.

Page 11: cfwifi-main-proprietary-features - Rusty

WINDOW-IN-WINDOW VIDEO STREAMS AND CONTENT

Window-in-Window is a brand new mobile marketing technology that raises the bar in

marketing strategies, content delivery, engagement, and branding opportunity.

Window-in-Window, is a perpetual channelized video content window, that displays in

the top left hand corner of the phone browser window, while a User is connected to

Community Free Wi-Fi. When closed it reduces to an icon. Content can be Live

Streamed, from any online source, or YouTube.

Window-in-Window is a

channelized content

window that reduces to

an icon when closed.

Examples

Page 12: cfwifi-main-proprietary-features - Rusty

CHILD SAFETY SYSTEM

Over 800,000 children go missing every year from malls

and public places.

Mall Managements have limited resources to assist in

that vital first hour.

Child Alert provides a means to push a priority message

to every connected phone inside a Shopping Centre,

Mall, Trade Show, or other venue locations.

Child Alert makes shopping and family outings safer for

children and parents.

Page 13: cfwifi-main-proprietary-features - Rusty

Our “Shopper View” is a brand new addition to our

technology that monitors Wi-Fi users in store and in

surrounding areas. Providing merchants with information

about shoppers and the ability to engage with them via

Text message and email. Driving consumers to sales

items and specials without requiring the consumer to

download or run any App on their phone.

UNIQUE ‘SHOPPER VIEW’ TECHNOLOGY

Page 14: cfwifi-main-proprietary-features - Rusty

STATE-OF-THE-ART TECHNOLOGY

DELIVERS …

90% of the proven shopping triggers!

Page 15: cfwifi-main-proprietary-features - Rusty

Community Free Wi-Fi promotes social media sharing

by including numerous popular social media links, plus

share with a friend by email, and text messaging in

every system advertisement. Also included is an RSS

coupon feed that notifies subscribers of new offers &

deals automatically within their browser window.

SOCIAL MEDIA SHARING

Page 16: cfwifi-main-proprietary-features - Rusty

Our Technology targets mobile with features never seen before! Targeted to shopper’s specific location

Shopper’s interests and behaviors at the location

Ad Overlays targeting webpages shopper’s visit

Device manufacturer/brand

Device Operating system

Device Browser type

Coupons, discounts, and offers

System default Ad Injections

Video Infomercials/Commercials – by location, start/end time, day of week, time of day, priority, device & competitor

Banner Advertising – with configurable Zones for image, text & scripted ads. Targeted by location, duration, CPM, & CPC

Global & Individual Hotspot branding

Performance based advertising – CPM, CPC, CPA, and Cost Per Sale with full tracking by campaign, device, and location

Affiliate Network Platform with 100% Affiliate fraud free results

MOBILE TARGETING ON STERIODS

Audience View Technology

Page 17: cfwifi-main-proprietary-features - Rusty

CONSUMER BEHAVIOR TARGETING

Effective targeting is one of the most important aspects in

mobile advertising. Behavioral targeting allows advertisers to

only display their ads on pages that match a Shopper’s

interest. For example, advertisers can choose to have their

ads served only on pages that match chosen categories

such as “Real Estate::Buying/Selling Homes” or

“Fashion::Accessories“, depending on the subject matter and

campaign category.

Page 18: cfwifi-main-proprietary-features - Rusty

BEHAVIORAL ENGINE DESCRIPTION

The behavioral engine infographic describes

how advertisements are evaluated and served

to shoppers…

How It Works:

Whenever a User requests a page, the URL of the

page is passed to the behavioural engine. When the

software technology evaluates the content of the URL,

it returns with several categorizations, along with a

number that indicates the relevancy score of each

attributed category. For example, a page containing a

news article that discusses a national election might

have the following categorizations and keyword

weights attributed to it:

Law, Gov’t, & Politics::Politics = 96 (High)

Business::Government = 85 (high)

With the use of a trainable behavioural engine, we can

now know the topics/categories that any URL falls in

and advertisements matching the category and

keywords will displayed to the shopper.

Page 19: cfwifi-main-proprietary-features - Rusty

Get to know the shoppers in your Network areas with Big Data!

Our System provides opt-in and verified information unavailable elsewhere.

Opt-in and verified mobile phone number First name & last name Address, City, State & Zip Opt-in email address Up to 600 consumer interest segments First use date Shopping location Number of subsequent system uses List of redeemed categories List of items shoppers search for most by category and keyword Has this shopper price shopped you with a competitor – when and with whom Social Media, Email & Text sharing propensities Mobile device brand and model

Unlike traditional marketing, our software can track and measure the impact of a single activity and by the consistency of activities provide groundbreaking, comprehensive information that is fully compliant with Can Spam Act and Do Not Call legislations. Network owners have the ability to aggregate a valuable Hotline list for their business from the consumers in your network areas. And generate a backend revenue stream brokering the data or use it yourself for sponsored and merchant promotions.

No other Wi-Fi system can offer the analytics our software offers marketers!

MARKETING DATA AND LOCAL SHOPPERS

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MERCHANTS CREATE AND MANAGE THEIR OWN ADS

Page 21: cfwifi-main-proprietary-features - Rusty

AFFILIATE MARKETING PLATFORM

The optional Wi-Fi Affiliate Marketing module offers marketers a revolutionary 100%

affiliate fraud & parasite free platform where the ‘Affiliates’ are now an option!

Affiliate marketing campaigns are delivered from the devices your affiliates purchase from you and

deploy in high footfall locations. Offers are served and tracked by PPV, CPM, CPC, CPA, and Cost Per

Sale.

Affiliates receive

their own account

interface where

they can view

campaign results

for their devices, by

device location,

earnings, payment

history, purchase

more devices, and

print transaction

invoices.

Page 22: cfwifi-main-proprietary-features - Rusty

THE U.S. UNTAPPED MARKETPLACE

990,000 RESTAURANTS 391,377 SALONS 165,000+ CLUBS 500,000+ WAITING ROOMS 475,000 PUBS

7,800 CHAMBERS 6000+ INFORMATION CENTERS 450,000+ CHURCHES 6,600,000+ VENDING & ATM MACHINES

10,585,177+ UNTAPPED LOCATIONS AVAILABLE TO BUILD YOUR NETWORK

PLUS ANOTHER 26 MILLION OTHER BUSINESS LOCATIONS

Page 23: cfwifi-main-proprietary-features - Rusty

CONSUMER BENEFITS OVERVIEW

Page 24: cfwifi-main-proprietary-features - Rusty

MERCHANT BENEFITS OVERVIEW

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DESIGNED WITH SECURITY AS A PARAMOUNT FEATURE

VLAN

Free Wi-Fi User

Free Wi-Fi User

Free Wi-Fi User Wi-Fi Hub

Cloud Servers

Maintenance

Wi-Fi

Hardware

Device

Wi-Fi WAN

LAN

Wi-Fi

Wi-Fi

Page 26: cfwifi-main-proprietary-features - Rusty

Need more information?

For further information and/or to scheduled a detailed system webinar contact us.

Rusty Draper: (678) 551-9736

(888) 720-1110

Or e-mail us: [email protected]

www.wifiadpro.com/rep/rustydraper