sales & marketing in smes

Feedback from our employer network identified a need for people with a sales and marketing skill set to support small and medium businesses to grow. Specifically this person would be able to add value to the business with cost-effective marketing campaigns, build digital and social media profiles, and boost sales. This programme is ideal for those with a general interest in business and want to develop a career in sales and marketing.

Our programme is a blend of certified training and work placement where you can gain new skills that are in-demand by employers, while also accessing employment advice and support from a team of professionals with a proven track record and a strong employer network.

Potential job opportunities include Marketing Executive, Marketing Administrator, Sales Support, Sales Executive, Business Development Executive, Customer Service.

This programme is broken down into four phases:

inDUCtiOn:Specialist coaches will work with each group to address a range of barriers to employment; introduce you to the expectations of sales and marketing roles, and how to get the most out of your training and work placement components to provide the best opportunity to transition into sustainable employment.

INDUCTION(3 weeks)

SKILLS AND EMPLOYABILITY

TRAINING(10 weeks)

STRUCTURED WORK PLACEMENT(10-14 weeks*)

EMPLOYMENT SUPPORT(6 months)

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skills anD emPlOYaBilitYtraining:

Covers everything you need to know to get started in a sales and marketing role:

• Business principles

• Marketing strategy

• Cost-effective promotional campaigns

• Digital and Social Media

• Sales techniques

• Customer relationship management

•Working in a team environment

• Office support functions

QUalifiCatiOns inClUDe:

• City & Guilds Level 4 (NFQ) Certificate in Principles of Marketing

• City & Guilds Level 4 (NFQ) Award in Principles of Selling

Assessments are a combination of classroom based tasks, short reports and multiple choice tests. Our employability trainer will also work with you on your CV, interview skills, transition to work placement and job readiness.

WOrk PlaCement:By the end of the induction and training phase you will be equipped with a toolbox of strategies and resources for work placement and employment.

Work placements are either 10 or 14 weeks* and are organised by a City & Guilds

Employment Officer who works closely with you to identify suitable work placement opportunities and agree a structured placement with a host employer for you to gain relevant on-the-job experience. The Employment Officer will conduct two on-site visits with you during your work placement.* Youth (under 25 years) undertake 14 weeks of work placement

emPlOYment sUPPOrts:Following on from the training and work placement phases, participants have access to monthly Job Clubs focused on job search, networking, and employment opportunities. You will also have access to City & Guilds’ online supports and resources.

is this PrOgramme fOr me?

• I’m interested in working in a sales and marketing role in a small / medium business

• I enjoy communicating with others and solving problems

• I have strong written and spoken communication skills

• I would like to gain new transferable skills

• I am comfortable completing classroom based tasks, writing short reports and sitting multiple choice tests

• I’m interested in completing a period of work placement to gain experience

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