ch. 15
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© 2002 The McGraw-Hill Companies, Inc., All Rights Reserved.
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ChapterChapterFifteenFifteen
Using Technology to Using Technology to Manage InformationManage Information
© 2002 The McGraw-Hill Companies, Inc., All Rights Reserved.
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Why Business NeedsWhy Business Needs Information TechnologyInformation Technology Increase Efficiency & Increase Efficiency &
ProductivityProductivity Gain a Competitive Gain a Competitive
AdvantageAdvantage Find New Customers & Find New Customers &
Provide Added ValueProvide Added Value Share Information with Share Information with
Customers & EmployeesCustomers & Employees Drive Sales & MarketingDrive Sales & Marketing
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Technology Technology CharacteristicsCharacteristics
Data vs. InformationData vs. Information
DatabaseDatabase
QualityQuality
Expert SystemExpert System
CompletenessCompleteness
TimelinessTimeliness
RelevanceRelevance
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Web StatisticsWeb Statistics Average number of hours web Average number of hours web
users spend online in week users spend online in week = = 4-54-5
Percentage using e-mail frequently =Percentage using e-mail frequently = 6363%% Percentage using the Web primarily Percentage using the Web primarily
for researchfor research == 39%39% Percent shopping online =Percent shopping online =
31%31% All-time Net searches as of 8-03All-time Net searches as of 8-03
After 9/11, the Iraq war, Election 2000, Kobe After 9/11, the Iraq war, Election 2000, Kobe BryantBryantSource: Source: CIO Web Business
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Online Purchases Online Purchases 20042004
Security & best prices for repeatsSecurity & best prices for repeats $63B loss in aborted online $63B loss in aborted online
purchasespurchases 52% of shopping carts are 52% of shopping carts are
abandonedabandoned Additional costs like shipping & long Additional costs like shipping & long
delivery timesdelivery times Sites asking for too much info.Sites asking for too much info. Lack of product info.Lack of product info.
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ChickClicksChickClicks Females – 51% on online users (2003)Females – 51% on online users (2003) Like AOL, MSN, Yahoo, iVillage, Like AOL, MSN, Yahoo, iVillage,
women.com On Health, Oxygen Mediawomen.com On Health, Oxygen Media Seek ease of use & help making lives Seek ease of use & help making lives
more efficient & productivemore efficient & productive Men spend more time to download software Men spend more time to download software
and to make upgradesand to make upgrades Female-oriented sitesFemale-oriented sites
Smart, sassy, progressiveSmart, sassy, progressive More than just a pink bannerMore than just a pink banner Spend 2 hrs. less than men onlineSpend 2 hrs. less than men online Contests, promos & giveawaysContests, promos & giveaways Multiple channels of typical women’s Multiple channels of typical women’s
topics plus more serious topicstopics plus more serious topics
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0 10 20 30 40 50 60
Use E-Mail
Info on Products & Services
Purchase Goods/Services
Check News & Weather
Research
Surf for New Sites
Why People Surf the Why People Surf the WebWeb
Source: Source: USA Today
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Most ImportantMost Important Web Site Web Site
CharacteristicsCharacteristics Site is updated Site is updated
frequentlyfrequently Links to other relevant Links to other relevant
sitessites Easy to find what you Easy to find what you
are looking forare looking for Site responds quickly to Site responds quickly to
inquiriesinquiries Site downloads quicklySite downloads quickly
Source: Source: Yankolovich Partners
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Online RetailersOnline Retailers
Ebay-online auctionEbay-online auction AmazonAmazon TravelocityTravelocity TOYSRUSTOYSRUS DellDell CDNowCDNow
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Web Shopping Web Shopping GuidelinesGuidelines
www.ftc.govwww.ftc.gov 1-877-FTC-HELP (1-877-382-4357)1-877-FTC-HELP (1-877-382-4357)
The FTC enters Internet, telemarketing, identity theft and The FTC enters Internet, telemarketing, identity theft and other fraud-related complaints into other fraud-related complaints into Consumer SentinelConsumer Sentinel, a , a secure, online database available to hundreds of civil and secure, online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.criminal law enforcement agencies in the U.S. and abroad.
www.shopthenet.orgwww.shopthenet.org The DMA ConsumerLineThe DMA ConsumerLine
Direct Marketing AssociationDirect Marketing Association1111 19th Street, NW, Suite 11001111 19th Street, NW, Suite 1100Washington, DC 20036-3603Washington, DC [email protected]@the-dma.org
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FTC TipsFTC Tips Be wary of extravagant claims about performance Be wary of extravagant claims about performance
or earnings potential. Get all promises in writing or earnings potential. Get all promises in writing and review them carefully before making a and review them carefully before making a payment or signing a contract. payment or signing a contract.
Read the fine print and all relevant links. Read the fine print and all relevant links. Fraudulent promoters sometimes bury the Fraudulent promoters sometimes bury the disclosures they're not anxious to share by disclosures they're not anxious to share by putting them in teeny-tiny type or in a place putting them in teeny-tiny type or in a place where you're unlikely see them. where you're unlikely see them.
Look for a privacy policy. If you don't see one - or Look for a privacy policy. If you don't see one - or if you can't understand it - consider taking your if you can't understand it - consider taking your business elsewhere. business elsewhere.
Be skeptical of any company that doesn't clearly Be skeptical of any company that doesn't clearly state its name, street address and telephone state its name, street address and telephone number. Check it out with the local Better number. Check it out with the local Better Business Bureau, consumer protection office or Business Bureau, consumer protection office or state Attorney General. state Attorney General.
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Forget “May I Help Forget “May I Help You?”You?”
Motion-sensitive humanoidsMotion-sensitive humanoids $275 million plan scrapped$275 million plan scrapped Greeters - $20,000 eachGreeters - $20,000 each ““Hello”, “See You Later”Hello”, “See You Later” Federated Department StoresFederated Department Stores
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Hardware Hardware TechnologyTechnology
ComputersComputersPagersPagersCellular Cellular
PhonesPhonesPrintersPrintersScannersScannersFaxFax
Personal Data Personal Data AssistantsAssistants
All-in-One All-in-One UnitsUnits
WirelessWirelessHandheldsHandheldsNetworkingNetworking
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Software Software TechnologyTechnology
SharewareShareware
FreewareFreeware
Common TodayCommon Today Word ProcessorWord Processor SpreadsheetSpreadsheet DatabaseDatabase GraphicsGraphics E-mail/instant E-mail/instant
messagemessage AccountingAccounting
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Computer CrimeComputer Crime Bank Operations Officer Bank Operations Officer
produced fake deposits in an produced fake deposits in an account of a boxing promotion account of a boxing promotion outfit.outfit.
An Army programmer created An Army programmer created an entirely new & imaginary an entirely new & imaginary military base of 200 military base of 200 nonexistent people. He then nonexistent people. He then opened 200 checking accounts opened 200 checking accounts for their paychecks & the for their paychecks & the money rolled in.money rolled in.