ch 4 research proposal

8/6/2019 Ch 4 Research Proposal

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Research Proposal The more important it is to have a well-planned and adequately

documented proposal.

Two primary documents are :

1. The request for proposal(RFP)

2. The research proposal

Request for proposal (RFP) :

The RFP is the formal document issued by a corporate

research department, a decision maker, or some other sponsorto solicit services from research suppliers.

Define and understand fully the problem being addressed.

In formal RFP processes, internal experts define the problem.

They may be brand managers, new product specialists etc.


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Critical components of the RFP include project

management, pricing, and contract administration.

These section allow the potential research supplier to

understand and meet the expectations of the sponsoring

management team.

RFP differ somewhat from firm to firm, the general

components are :1. Proposal administration information

It establishes the dates of the RFP process when the RFP

released , when the RFP team is available for questions, the

date the proposal is expected etc.

2. Summary statement of the problem

It often takes the form of a letter introducing the organization

that issued the RFP and explaining its needs.


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3. Technical section Technical information section It begins by describing the

problem(s) to be addressed and the technical details of

each requirement.

It loosely describes the services to be performed and

the equipment, software, and documentation required.

This section should be neither too specific nor too

general to allow the suppliers reasonable flexibility

and creativity in research designing

Example : Chiller Plant


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4. Management Section

The management section also lists the requirement for

implementation schedules, training and reporting

schedules, quality control, and other documentation.

If specific supplier qualifications are needed, they

should be shown here.

5. Contracts and License Section

The type of contracts the supplier is expected to sign

and any nondisclosure agreements are included in this

section. Terms of payments and required benchmarks are also

set for the here.


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6. Pricing Section

All information needed by the supplier must be

provided. By using a format that lists all anticipatedactivities, proposals with different approaches can be

compared on cost.

Example :

Data Collection

Meeting with client

Mail and telephone costs

Travel

Training

Survey etc.


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Research Proposal A proposal is an individuals or companys offer to produce

a product or render a service to a potential buyer or

sponsor.

Purpose of research proposal is :

1. To present the management question to be researchedand relate its importance.

2. To discuss the research efforts of others who have worked

on related management question.

3. To suggest the data necessary for solving the managementquestion and how the data will be gathered, treated, and

interpreted.


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A research proposal must present the researchers plan,

services, and credentials in the best possible way to

encourage the proposals selection over competitors.

A proposal is also known as a work plan.

The proposal tell us what , why, how, where, and to whom

the research will be done.

It must also shown the benefit of doing the research.

The research proposal is essentially a road map, showing

clearly the location from which a journey begins, the

destination to be reached, and the method of getting there.


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Developing the Research Plan

Determining the information needed, developing a plan forgathering it efficiently and presenting the management of the

organization.

The plan outlines sources of secondary data and spells out the

specific research approaches, contact methods, sampling plan and

instruments that the researcher will use to gather primary data.

First of all research objectives must be translated into specific

information needs. To meet the management information need,

the researcher can gather secondary data and primary data or

both.


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Implementing the Research Plan

The researcher next puts the research plan into action.

This involves collecting, processing and analyzing the information.

Interpreting and Reporting the Findings

After collecting, processing and analyzing the information

collected, the researcher must now interpret the findings, draw

conclusions and the report to the management.

ch 4 research proposal

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