Ch10-Ch19

10.ORGANIZATION Definition

Organizing, Organizational Structure / Design Organization Structure (6 Key Elements)

Work specialization Departmentalization

Functional, Product, Geographic, Process , Customer Chain of command

Authority, Responsibility, Unity of Command Span of control Centralization and decentralization Formalization

10.ORGANIZATION Organizational Design Decisions

Mechanistic / Organic OrganizationContingency Factors

Strategy, Size, Technology, Environment

Common Organizational DesignsTraditional Designs

Simple, Functional , Divisional structure

Contemporary Organizational Designs Team , Matrix, Project, Boundaryless Organization The Learning Organization

15.Groups & Teams Understanding Groups

Formal / Informal groups Stage of group development

Group Behavior Model External Conditions Group Member Group Structure

Roles, Norms, Conformity, Status, Size, Cohesiveness

Group Process Group Decision, Conflict Mgmt

Group Tasks

15.Groups & Teams

Effective Teams Clear Goals Relevant Skills Mutual Trust Unified Commitment Good Communication Negotiating Skills Appropriate Leadership Internal & External

Support

Group Effective Team Type of Teams

Problem-solving teams

Self-managed work teams

Cross-functional teams

Virtual teams

16.MOTIVATION What Is Motivation Early Theories

Maslow’s Hierarchy of Needs McGregor’s Theory X & Y Herzberg’s Motivation-Hygiene Theory

Contemporary Theories of Motivation Three-Needs Theory Goal-Setting Theory Reinforcement Theory Designing Motivating Jobs Equity Theory Expectancy Theory

17.LEADERSHIP Early Leadership Theories Contingency Theories of Leadership Cutting Edge Approaches to Leadership

麥克波特 (Michael Porter) 之價值鏈模型

主要活動

支援活動

利潤

企業價值鏈 :: 從原料至產品之活動 (1/2)

五個主要活動主要活動原料取得 ( Inbound Logistics )

生產製造 ( Operations )

行銷配送 ( Outbound Logistics )

行銷販賣 ( Marketing and Sales )

售後服務 ( Services )

企業價值鏈 :: 從原料至產品之活動 (2/2)

四個支援活動支援活動基礎建設 ( Firm Infrastructure )

人力支援 ( Human Resource Management )

技術發展 ( Technology Development )

庶務採購 ( Procurement )

企業獲利的手段 : 利用策略手段降低活動成本

戴爾電腦戴爾電腦 (Dell)(Dell)利用價值鏈取得優勢

原料取得 生產製造 行銷配送 行銷販賣 售後服務

及時庫存控管

收到訂單再組裝

產品配送外包

客製化 &低價策略

客戶服務外包直銷