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    Chapter Twenty-Two

    Firm Supply

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    Firm Supply

    How does a firm decide how muchproduct to supply? This dependsupon the firms

    technology

    market environment

    goals

    competitors behaviors

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    Market Environments

    Are there many other firms, or ust afew?

    !o other firms decisions affect our

    firms payoffs?

    "s trading anonymous, in a market?#r are trades arranged with separate

    buyers by middlemen?

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    Market Environments

    $onopoly% &ust one seller thatdetermines the 'uantity supplied andthe market(clearing price)

    #ligopoly% A few firms, the decisionsof each influencing the payoffs of theothers)

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    Market Environments

    $onopolistic *ompetition% $anyfirms each making a slightly differentproduct) +ach firms output level is

    small relative to the total)ure *ompetition% $any firms, all

    making the same product) +ach

    firms output level is small relative tothe total)

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    Market Environments

    This chapter e-plores purecompetition)

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    Pure Competition

    "f the firm sets its own price above themarket price then the 'uantitydemanded from the firm is .ero)

    "f the firm sets its own price below themarket price then the 'uantitydemanded from the firm is the entire

    market 'uantity(demanded)

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    Pure Competition

    So what is the demand curve facedby the individual firm?

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    Pure Competition

    /

    01output unit

    $arket Supply

    $arket !emand

    pe

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    Pure Competition

    y

    01output unit

    $arket Supply

    pe

    p

    At a price of p, .ero isdemanded from the firm)

    $arket !emand

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    Pure Competition

    y

    01output unit

    $arket Supply

    pe

    p

    p2

    At a price of p2 the firm faces the entiremarket demand)

    At a price of p, .ero isdemanded from the firm)

    $arket !emand

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    Pure Competition

    So the demand curve faced by theindividual firm is )))

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    Pure Competition

    /

    01output unit

    pe

    p

    p2

    $arket !emand

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    Smallness

    3hat does it mean to say that anindividual firm is 4small relative tothe industry2?

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    The Firms Short-Run Supply Decision

    +ach firm is a profit(ma-imi.er and ina short(run)

    5% How does each firm choose its

    output level?

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    The Firms Short-Run Supply Decision

    +ach firm is a profit(ma-imi.er and ina short(run)

    5% How does each firm choose its

    output level?A% 6y solving

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    The Firms Short-Run Supply Decision

    3hat can the solution ys7 look like?

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    The Firms Short-Run Supply Decision

    3hat can the solution ys7 look like?

    8a9 ys7 : ;%8y9

    yys7

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    The Firms Short-Run Supply Decision

    For the interior case of ys7 : ;, the first(order ma-imum profit conditionis

    That is,=

    So at a profit ma-imum with ys7 : ;, themarket price p e'uals the marginalcost of production at y < ys7)

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    The Firms Short-Run Supply Decision

    For the interior case of ys7 : ;, the second(order ma-imum profit conditionis

    That is,

    So at a profit ma-imum with ys7 : ;, the

    firms $* curve must be upward(sloping)

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    The Firms Short-Run Supply Decision

    01output unit

    y

    pe

    ys7y

    $*s8y9

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    The Firms Short-Run Supply Decision

    01output unit

    y

    pe

    ys7y

    At y < ys7, p < $* and $*slopes upwards) y < ys7 is

    profit(ma-imi.ing)

    $*s8y9

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    The Firms Short-Run Supply Decision

    01output unit

    y

    pe

    ys7y

    At y < ys7, p < $* and $*slopes upwards) y < ys7 is

    profit(ma-imi.ing)

    At y < y, p < $* and $* slopes downwards)

    y < y is profit(minimi.ing)

    $*s8y9

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    The Firms Short-Run Supply Decision

    01output unit

    y

    pe

    y

    At y < ys7, p < $* and $*slopes upwards) y < ys7 is

    profit(ma-imi.ing)

    So a profit(ma-) supply level can lie only on the upwards sloping part of the firms $* curve)

    $*s8y9

    ys7

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    The Firms Short-Run Supply Decision

    6ut not every point on the upward(sloping part of the firms $* curverepresents a profit(ma-imum)

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    The Firms Short-Run Supply Decision

    So the firm will choose an outputlevel y : ; only if

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    The Firms Short-Run Supply Decision

    So the firm will choose an outputlevel y : ; only if

    ")e), only if

    +'uivalently, only if

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    The Firms Short-Run Supply Decision

    A=*s8y9

    A*s8y9

    $*s8y9

    01output unit

    y

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    The Firms Short-Run Supply Decision

    A=*s8y9

    A*s8y9

    $*s8y9

    01output unit

    y

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    The Firms Short-Run Supply Decision

    A=*s8y9

    A*s8y9

    $*s8y9

    p A=*s8y9 ys7 : ;)01output unit

    y

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    The Firms Short-Run Supply Decision

    A=*s8y9

    A*s8y9

    $*s8y9

    p A=*s8y9 ys7 < ;)

    The firms short(runsupply curve

    01output unit

    y

    p A=*s8y9 ys7 : ;)

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    The Firms Short-Run Supply Decision

    A=*s8y9

    A*s8y9

    $*s8y9

    The firms short(runsupply curve

    Shutdown point

    01output unit

    y

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    The Firms Short-Run Supply Decision

    Shut(down is not the same as e-it)Shutting(down means producing no

    output 8but the firm is still in the

    industry and suffers its fi-ed cost9)+-iting means leaving the industry,

    which the firm can do only in the

    long(run)

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    The Firms Lon-Run Supply Decision

    The long(run is the circumstance inwhich the firm can choose amongstall of its short(run circumstances)

    How does the firms long(run supplydecision compare to its short(runsupply decisions?

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    The Firms Lon-Run Supply Decision

    A competitive firms long(run profitfunction is

    The long(run cost c8y9 of producing yunits of output consists only ofvariable costs since all inputs are

    variable in the long(run)

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    The Firms Lon-Run Supply Decision

    The firms long(run supply leveldecision is to

    The >st and nd(order ma-imi.ationconditions are, for y7 : ;,=

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    The Firms Lon-Run Supply Decision

    $*8y9

    A*8y9

    y

    01output unit

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    The Firms Lon-Run Supply Decision

    $*8y9

    A*8y9

    y

    01output unit

    p : A*8y9

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    The Firms Lon-Run Supply Decision

    $*8y9

    A*8y9

    y

    01output unit

    p : A*8y9

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    The Firms Lon-Run Supply Decision

    $*8y9

    A*8y9

    y

    01output unit

    The firms long(runsupply curve

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    The Firms Lon-Run Supply Decision

    How is the firms long(run supplycurve related to all of its short(runsupply curves?

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    A*s8y9

    $*s8y9

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    A*s8y9

    $*s8y9

    p

    ys7 y7

    ys7 is profit(ma-imi.ing in this short(run)

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    A*s8y9

    $*s8y9

    p

    ys7 y7

    ys7 is profit(ma-imi.ing in this short(run)

    s

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    A*s8y9

    $*s8y9

    p

    ys7 y7

    The firm can increase profit by increasing

    -and producing y7 output units)

    s

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    A*s8y9

    $*s8y9

    p2

    ys7

    ys7 is loss(minimi.ing in this short(run)

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    A*s8y9

    $*s8y9

    p2

    ys7

    ys7 is loss(minimi.ing in this short(run)

    @oss

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    A*s8y9

    $*s8y9

    p2

    ys7

    This loss can be eliminated in the long(

    run by the firm e-iting the industry)

    @oss

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    p

    ys7

    ys7 is profit(ma-imi.ing in this short(run)

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    p

    ys7

    ys7 is profit(ma-imi.ing in this short(run)

    s

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    p

    ys7

    ys7 is profit(ma-imi.ing in this short(run)

    y7 is profit(ma-imi.ing in the long(run)

    y7

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    p

    ys7

    ys7 is profit(ma-imi.ing in this short(run)

    y7 is profit(ma-imi.ing in the long(run)

    y7

    The Firms Lon ! Short-Run Supply

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    The Firm s Lon ! Short Run Supply

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    p

    ys7y7

    s

    The firm can increase profit by reducing

    -and producing y7 units of output)

    The Firms Lon ! Short-Run Supply

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    e s o ! S o u Supp y

    Decisions

    $*8y9

    A*8y9

    y

    01output unit

    Short(run supply curves

    @ong(run supply curve

    P " S l R i it "

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    Pro"ucers Surplus Revisite"

    The firms producers surplus is theaccumulation, unit by e-tra unit ofoutput, of e-tra revenue less e-tra

    production cost)How is producers surplus related

    profit?

    P " S l R i it "

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    Pro"ucers Surplus Revisite"

    y

    01output unit

    A=*s8y9

    A*s8y9

    $*s8y9

    P " S l R i it "

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    Pro"ucers Surplus Revisite"

    y

    01output unit

    A=*s8y9

    A*s8y9

    $*s8y9

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    P " S l R i it "

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    Pro"ucers Surplus Revisite"

    y

    01output unit

    A=*s8y9

    A*s8y9

    $*s8y9

    p

    S

    y78p9

    P " S l R i it "

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    Pro"ucers Surplus Revisite"

    So the firms producers surplus is

    =

    That is, S < evenue ( =ariable *ost)

    P " S l R i it "

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    Pro"ucers Surplus Revisite"

    y

    01output unit

    A=*s8y9

    A*s8y9

    $*s8y9

    p

    S

    y78p9

    Pro"ucers Surplus Revisite"

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    Pro"ucers Surplus Revisite"

    y

    01output unit

    A=*s8y9

    A*s8y9

    $*s8y9

    p

    y78p9

    Pro"ucers Surplus Revisite"

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    Pro"ucers Surplus Revisite"

    y

    01output unit

    A=*s8y9

    A*s8y9

    $*s8y9

    p

    y78p9

    evenue< py78p9

    Pro"ucers Surplus Revisite"

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    Pro"ucer s Surplus Revisite"

    y

    01output unit

    A=*s8y9

    A*s8y9

    $*s8y9

    p

    y78p9

    evenue< py78p9

    cv8y78p99

    Pro"ucers Surplus Revisite"

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    Pro"ucer s Surplus Revisite"

    y

    01output unit

    A=*s8y9

    A*s8y9

    $*s8y9

    p

    S

    y78p9

    Pro"ucers Surplus Revisite"

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    Pro"ucer s Surplus Revisite"

    S < evenue ( =ariable *ost)rofit < evenue ( Total *ost

    < evenue ( Fi-ed *ost

    ( =ariable *ost)So, S < rofit B Fi-ed *ost)

    #nly if fi-ed cost is .ero 8the long(

    run9 are S and profit the same)