chaat ing marketing final1
DESCRIPTION
chaat foodsTRANSCRIPT
CHAAT-ING
Presented by:Merylanne Alvares 2Jojo Sebastian 21Debasis Karmokar 24Michelle Remedios 35Sachin Kanojia 48Larissa Mendes 53
CHAAT
Chaats are Indian appetizers and snacks Chaat means ‘to taste’, chaat took advantage
of the variety of spices available in India Like most Indian cuisine, chaat is varied dish Most Indian region has their own specialties of
chaat Origins in the northwest Indian state of
Gujarat Chaat is a plate of savory snacks that have a
fine blend of sweet and tangy taste
Chaat-ing
How Do We Operate
The Mother Kitchen prepares the Dishes for Junior Kitchen
It is then distributed to Junior Kitchen (Outlet) respectively
It is garnished and served Customization of the product is available as per the company menu The products are Hygienic Research team is been set to developnew recipes
SEGMENTATION TARGETING POSITIONING (STP)
The 4 Ps of Marketing
• Channels• Coverage• Locations• Transporta
tion
• Advertising • Personal
Selling• Sales
Promotion• Public
Relations
• List Price• Discounts• Payment
Period
• Variety• Quality• Brand Name• Services Produ
ct
Price
PlacePromotionSe
ller
Buyer
Product Variety Quality Brand Name Services
Price List Price Discounts Payment Period
Place Channels Coverage Locations Transportation
Promotion Advertising Personal Selling Sales Promotion Public Relations
Target Customer Target Customer or Intended
Positioning Youth Children Families
SWOT ANALYSIS• Hygienic• Strategic locations• Customer involvement in
recipes• Continuous development of
new recipes• Well trained staff
STRENGTHS
• Quick turnover due to perishability
• Inability to stock large quantities of raw materials
WEAKNESSES
SWOT ANALYSIS
• Tie up with schools and colleges
• Catering orders for parties/weddings
OPPORTUNITIES
• Competition in malls from other fast food joints
• High initial investmentTHREATS
3 C’s
CORPORATIONQuick
Service Reasonable
ratesCelebrations and birthday
partiesCustomization and recipe suggestions
Special discounts
CUSTOMER
Opening outlets in strategic locationsIntroduce
products in the mallStalls at college festivals
Value added services
COMPETITORSIndian
Essence
Targeting health issues and balanced
diet
Reasonable rates
PEST ANALYSISPolitical
• Policy of the government
• Stability of the government
• Events in surrounding
Economical• Inflation • Increasing costs
Social• Diverse customers• Health awareness• Alternative for
working women
Technological• Uniformity in recipes• Modern technology
attracts customers• Bio-gas burners
PORTERS FIVE FORCE MODEL
Industry rivalry Major competitors Subway - health issues Indian fast food chains Localized menus
Potential entrants Deregulated Fast Food industry Bureaucracy in setting up a new food
chain
PORTERS FIVE FORCE MODEL
Substitutes Home-made chaats Street chaats & sandwiches South Indian fast food
Suppliers bargaining power Bulk purchases Credit availability
Buyers bargaining power Preference for low price outlets
COMPETITORS Mc Donald's Italian food stores
Dominos, Pizza Hut, Smoking Joes etc. Jamma Bikaner Mall Food Courts Local Food Courts
Marketing Strategy Awareness about hygiene Introduce the product in the malls Open our own outlets in different
parts of the city Felicitating the customer for best
recipe Stalls at college festivals
ADVERTISING Wide Advertisement for the launch of
product Advertisement - concentrating on the
Hygiene and taste Articles on newspaper about the
taste and hygiene Felicitating the customer for best
recipe and advertising the same
E - Marketing FACEBOOK
Create a group and a fan club on Face book
Give regular Update Check for reviews or complaints Analyze the demand and market
act accordingly
Thank You