challenge the assumptions · challenge the assumptions is there a point on earth from which...
TRANSCRIPT
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Challenge the Assumptions
Is there a point on Earth from which travelling 200 miles
South, then 200 miles East, and then 200 miles North,
brings you to your exact starting point?
Hint: read the title again
implicit
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Fixedness
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A matter of perspective
by Drew Boyd and Jacob Goldenberg
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The Famous “Getting out of the box”
Puzzle
• In the 70’s only 20% solved this riddle
• In a replication (1989), participants have received further instructions: "In order to solve the riddle intersections of lines out of the imaginary square should be created."
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http://www.youtube.com/watch?v=IAHtMrT9Vgw
War Elephants
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Failure or Success ?
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Failure or Success ?
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Usefulness and Originality have to go hand in hand
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The Close(d) World Principle Thinking Inside the Box
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Improvisations and Resourcefulness
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Improvisations and Resourcefulness
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Improvisations and Resourcefulness
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Improvisations and Resourcefulness
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Improvisations and Resourcefulness
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Apollo 13
Houston we
have a problem
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“Fly High”: The Remarkable Story of the Fosbury
Flop
Thinking inside the box doesn’t rule out revolutions.
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Fosbury flop in high jump
Synthetic trackFiberglass pole for pole vault
Running shoesOlympic movement
13 other items
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Fly High: The Fosbury Flop
The Scissors The Straddle The Fosbury flop
Most revolutions are a set of incremental
steps.
Inside or Outside?
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Febreze® NOTICEables
Unlike other electric fresheners, it actually eliminates odors from the air. And while
you may get used to the others, you’ll always notice NOTICEables. That’s because it
alternates between two complementary scents all day.
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Online Purchase Security
By creating a temporary “copy” of your credit card, you can purchase online in a
safe way.
SecureSuite currently offers:
SecureVbV - Verified by Visa support
SecureMPA - MasterCard's Secure Payment Application (SPA) support
SecureDebit - Maestro debit card network support
SecureClick - Surrogate credit card numbers that mask the real underlying credit card
numbers from the merchant processor
PayMatch - Procurement card support for corporate purchasing cards that integrates
surrogate card numbers with line-item-details to simplify the matching of purchase
orders and payments data.
2002
? Sep Jul 2011 2013 2014 2016
Australia
Word of the Year (Oxford dictionaries) The Oscars Selfie
(Ellen DeGeneres)
“I had a hole about 1cm long right
through my bottom lip. And sorry
about the focus, it was a selfie."
(Hopey)
Photo Sharing Websites Hashtag Revolution
#Selfie
93 million Selfies
are taken each
day worldwide
How did it all start?
http://www.bbc.com/news/uk-24992393, https://www.theguardian.com/media/2014/mar/07/oscars-selfie-most-retweeted-ever,
https://priceonomics.com/the-tragic-data-behind-selfie-fatalities/, http://www.bbc.com/news/magazine-32336808
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“Samsung Leads the Way in Digital Camera Evolution”
http://prnews.wordpress.com/2009/08/21/samsung-leads-the-way-in-digital-camera-
evolution/
In the wake of these tragedies, government officials in India have declared 16 “no selfie
zones” throughout the country, where large signs and lifeguards warn selfie-takers to
steer clear.
Russia ranks second, with 7
selfie fatalities — released a
full-scale marketing campaign
last summer (complete with
icons of bad selfie ideas)
aimed at reducing the spat of
deaths in their country.
https://priceonomics.com/the-tragic-data-behind-selfie-fatalities/
What is this?
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Award winner for best design:
Philips DVD player (the Slimline series)
You know you have achieved perfection in design not when you have nothing more
to add, but when you have nothing more to take away.
Antoine de Saint-Exupery
iPod Shuffle