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Challenge Future Presentation

Monday 14 November 2011 © IMPACT 2011

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The best way to save the planet is to play with it first

...so let’s play IMPACT

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IMPACT is a board game where you learn how to solve the world’s environmental crisis

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Three problems are stopping us from solving the global environmental crisis: – We don’t collaborate– We get depressed – We don’t have a plan

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Global game dynamics is what I experienced while working at the U.N. Climate Conference in Copenhagen.

Each nation pursued its individual interests. Stuck in disagreement they could not solve the problem.

In IMPACT you learn to protect your own interests while collaborating!

Collaboration

Johan Rockstrom has developed a scientific model for protecting the planet. This model is being used as the foundation for the UN’s Plan for a Sustainable Future. It is helping to create consensus.

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In the game Re-Mission cancer patients get to fight their illness.

Youth who play the game are more likely to take their medication.

Experiencing enthusiasm in play provides the motivation to tackle challenges in reality!

In IMPACT you become motivated to solving global challenges!

Enthusiasm

Re-Mission is a computer game played by youth recovering from cancer.

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The planThe United Nations is using a new theory to protect the planet’s environment.IMPACT brings this theory to life in a fun & simple way.

The Chief Sustainability Advisor of the United Nations has offered a statement of support for IMPACT.

9 planet boundaries are part of the scientific model that the UN is using to ensure a sustainable future. This model defines a safe operating space for humanity.

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Our missionTo give millions the will and knowledge needed to face the global environmental crisis!

“The only source of knowledge is experience.” Albert einstein

“Play is a powerful form of experience, let’s use it!” Nathaniel spohn

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ObjectivesYear 1 - IMPACT publishedYear 2 - $60,000 revenueYear 3 - 250,000 playersYear 4 - 500,000 playersYear 5 - 1 million players

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Steps so far...1 internship at an award winning game company 12 month design process 6 versions of IMPACT250+ play-testers100+ testing sessions6 to 60 year old play-testers5 play sessions with schools & camps$10,000 investment, plus and additional $10,000 investment offer.70 person facebook feedback group. 1 publishing deal1 corporation set up1 interview on national radio5 branding consultants providing strategy and design

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Proof IMPACT worksKids are excited and having fun!

Kids are passionately debating environmental policy!

Kids are asking questions and becoming more curious!

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Testimonials“ It was incredible how quickly the campers understood

the game and the objective (i.e. to protect the planet). Throughout the game, excited voices were constantly yelling, “Save the planet!” But even more impressive was how the message of the game triggered conversation and reflection in the players after Nathaniel had left.”

Joanna MacDonald, Camp Coordinator

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Testimonials“ I have worked with children and youth in environmental

education for over seven years. I have never seen such a unique and effective board game that engages youth of many ages to learn, reflect and spark excitement.”

Maya McDonald, FUN Society Director

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Next steps– Finalize game design– Complete graphic design– Complete product development– Find a manufacturer– Build webstore- Use Impact in schools

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Early adopters for ImpactThe last few decades have seen a rapid growth in the membership of environmental NGO’s 2.8 million members in Greenpeace 10 million members in Avazz 1.3 million members in The Sierra Club 4 million members in the National Wildlife Federation 1 million members in The Nature Conservancy 2 million members in Friends of the Earth 5 million members in WWF 113,498 different non-governmental organizations registerd on www.wiserearth.org

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The old model doesn’t workThe current game market is saturated with board games that target game enthusiasts

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An open marketA board game targeted towards environmental enthusiasts will be innovative, different and stand out

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Sales channelsI have asked three large environmental NGO’s if they would promote our webstore if a small amount of the purchase price of Impact was donated to them

100% of the NGO’s said yes

I plan to use the regular and social media of NGO’s to promote and direct costumers to our webstore.

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New revenueCurrently the board game industry relies on distributors and retailers, who take much of the revenue. Cutting out these parties leaves the opportunity for new increased revenue.

New business modelCurrent business model

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Using the money...?

It would be used for:

We would use it solely for bringing impact into the world.

Web developmentPromotion Integrating the game into school curricula

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Thank you

Nathaniel spohn nathaniel.spohn@gmail.comSkype: nathaniel975