challenger mobile-call home cheaper over wifi
DESCRIPTION
Challenger Mobile enables operators and service providers to offer services for internatiTRANSCRIPT
Challenger MobileCall home
Enable Operators to offer roaming-free calls
Calls using Operator’s own WiFi app
Same rate to home country regardless of the location the calls were made from
As simple as placing a regular call
No additional billing - Spending on the regular bill or pre-paid card
• 2010, 45 million minutes of roaming calls were made by Swedish subscriptions from countries outside of the EU. This equates to about €75 million in revenues.
• The average rate per minute of these calls was €1,64/min.
• With 10,9 million subscriptions in Sweden today, this equates to only 4,1 minutes per subscriber per year.
• We are convinced that people want to call more or do call more!
• They find other cheaper alternatives for calling home or do not call because of the prices = lost revenue for the operator.
OperatorX - Call HomeStatistics from Swedish regulator
OperatorX market the new service, Call Home, through existing channels
Website SMS to customers Mobil Portal Printed flyers E-mail Invoice advert
OperatorX - Call HomeMarketing
Challenger provides detailed information about service
OperatorX editors choose information to publish on websites, printed material etc
Challenger provide links to mobile portal where additional product information is presented
Product FAQ is also provided by Challenger
OperatorX - Call HomeProduct information
Challenger provides multiple solutions
SMS: send a short code (”callhome”) to 71234
Mobile Portal hosted by Challenger – linked to by OperatorX
Call center: by manual input in administration panel provided by Challenger
OperatorX - Call HomeHow do a subscriber get the service
With 3Global WiFi subscribers are directed to a Challenger run mobile site
Subscribers order and install as follows
OperatorX - Call Home3Global WiFi by Challenger Mobile & Hi3G in Sweden
Subscribers are presented with 3 packages
25 min 60 min 100 min
As subscriber makes a purchase Challenger creates an 3Global WiFi account and the price is put on next months invoice
For prepaid customers the money is instantly deducted
Everything is automated
OperatorX - Call Home3Global WiFi - Select package
The subscriber gets a confirmation of purchase and information on how to proceed.
Click ”Install” to install app. Directs you to App Store or Market.
An SMS is automatically sent containing username and password which authenticate the subscriber in the app.
OperatorX - Call Home3Global WiFi – receipt and install info
OperatorX - Call Home3Global WiFi – SMS with username and password
OperatorX - Call Home3Global WiFi – Installation
The Apps are installed at the marketplaces: App Store and Market.
Apps are uploaded to marketplaces by Challenger.
Minutes are sold as bundles No monthly recurring fees
3Global WiFi 25 min 60 min 100 min
Unused minutes expire after 30 days
OperatorX - Call Home3Global WiFi - pricing to subscribers
Challenger provide branded apps for:
Apple: iPhone/iPad/iPod Touch Android: Phones and Pads
OperatorX - Call HomeApps – Apple and Android
NumpadCall historyContactsMinutes remaining
OperatorX - Call HomeApps - Making calls
Refills are made the same way as first purchase
To refill an account the customer simply send “callhome” to short number
OperatorX - Call HomeRefill / Top-up
Support towards your end-customers is handled by OperatorX.
Challenger will provide an administration panel that enable OperatorX support to access databases and logs.
OperatorX - Call HomeSupport
OperatorX Call HomeWhy should You go for it
With OperatorX Call Home your customers would be able to call home while traveling, without worrying about the phone bill or search information about rates in complicated and expensive rate plans.
With OperatorX Call Home each call will be connected as it was made in the home country regardless of where in the world you are located. This is possible because Challenger route the call over Internet directly from the mobile phone.
Smartphone penetration is exploding!
WiFi availability is rapidly growing. A growing need to stay connected, globally!
By intelligent pricing and packaging Challenger and OperatorX are able to make sure that OperatorX Call Home will not cannibalize on other OperatorX products.
Take the leap with mobile VoIP and Challenger Mobile to bring back lost revenue and get new revenue from new minutes.
