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Challenges and Opportunities

Strengths Weaknesses

Opportunities Threats

• Compact city, short distances to work,school, shop

• Well developed active travel network

• Established high levels of walking andcycling

• Partnerships with Marches LEP andHighways England

• Resilient communities with strong voluntarysector

• Adopted Core Strategy setting out locationsof homes and jobs

• Sparsely populated county

• Elderly and aging population

• Single river crossing in Hereford

• Rural bus network thin and decreasing

• Short distance car journeys

• Long distance freight through city centre

• Poor access to rail station

• Planned growth generates additionalcongestion

• Increasing access needs of less mobilepopulation

• Failure to reduce short car journeys inHereford increasing congestion, reducing airquality and health

• Aging traffic management system

• Additional budget restrictions

• Extreme weather events and climate change

• New infrastructure to improve accessenabling new houses and jobs

• Hereford Enterprise Zone providing catalystfor change

• Improved city centre environment forpedestrians and cyclists

• Increase in long stay parking tariff

• Converting short car journeys to active travel,reducing congestion, improving air qualityand health

• Increased partnership working

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Herefordshire Core StrategyThe Core Strategy sets out our plans for more housing and jobs and the infrastructure required for their delivery.This Local Transport Plan fully supports the Core Stratgey and describes the transport strategies which will deliverour transport and Core Strategy objectives.

Hereford Enterprize ZoneSchemes for 2016/2021 • Work with the Hereford

Enterprise Zone and companiesbased on Rotherwas to deliverthe Rotherwas Area Travel Plan

• Deliver a programme ofschemes designed to reducepeak hour single occupancy caruse

• Work with Highways England toidentify additional traffic capacityto release Hereford EnterpriseZone land for more jobs

The Enterprise Zone will encouragesignificant additional business investmentand jobs at Rotherwas. With the trafficcapacity of the A49 south of theGreyfriars Bridge Wye crossing beingconstrained, the Enterprise Zone hasdeveloped an area wide Travel Plan toencourage more sustainable travel andparticularly the use of public transport,walking and cycling.

The Travel Plan, implemented in partthrough individual company travel plans,contains a range of projects to maximisescheme delivery such as the HerefordGreenway pedestrian and river crossing.

Marches Local Enterprise PartnershipStrategic Economic Plan:• Working with the MLEP we have identified

strategic priorities to speed up scheme deliveryand economic regeneration.

• prioritised funding for two major projects in theStrategic Economic Plan and Government hasallocated £43m towards these projects. Both aretransport packages comprising new road andactive travel schemes which will support morehomes and jobs.

Highways England Route Investment Strategy:• Working with HE we have developed a shared

evidence base to assess the Core Strategy andreach agreement on the strategic infrastructurerequirements

• Delivered three pinch point schemes in Herefordat Edgar Street, Asda and Starting Gateroundabouts

• Jointly analysed and delivered road safetymeasures on the A49 south of Hereford whichhave reduced casualties

• Undertaking joint assessment of strategichousing and employment sites coming forwardin the Core Strategy

In the West Midlands region:• Midlands Connects project – identifying the role

for Herefordshire and the MLEP in supportingregional economic growth

• Midlands Rail Franchise – engaged in partnershipto consider devolved management of theLondon Midland Franchise to give more controlover local rail services between Hereford andBirmingham

• Working in the rail sector (Network Rail and TrainOperating Companies) we have identifiedchanges to improve access and future capacity

Our approach – working withpartners

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Local Partners

With local bus operators:• Previous reviews to reduce costs whilst

maintaining services• Retention of local commercial services following

the departure of FirstGroup • Reviewing best practice to build consensus for

our future aspirations, particularly around theemerging Buses Bill and Devolution.

Third sector:• Working with community transport operators to

deliver countywide coverage, • Herefordshire Voluntary Organisation Support

Service community minibus links • Parish councils and Lengthsman schemes to

commission highway services

Schools:• Support for school transport for children not

eligible • Through developing our Sustainable Modes of

Travel to Schools Strategy we are supportingschools to tackle their transport problems, joinedup with lifestyle issues/childhood obesity

Health:• Working with the public health sector to deliver

the objectives of the council’s Health and Well-being Strategy

• Developing a joint promotions campaign tohighlight the benefits of physical activity

• Through sharing a Public Health director withShropshire we are exploring coordinated deliveryof active travel, lifestyle training and otherpromotional activity which would benefit health