1. Challenges in Education Sector

• Presented by

• TULASINADH

• BHARGAV

• ALLABAKSHU

• CHAKRAPANI

• APPALARAJU

• DHANA LAKSHMI

• CHANDANA

• II -MBA- A

• 2010-12

• K.B.N PG COLLEGE.

2. India land of initiatives education

• India has always been a land of education initiatives.

• The worlds 1 st university was established in Takshila in 700 BC.

• More than 10,500 students all over the world studied more than 60 subjects .

www.schoolofeducators.com

3.

• The place value system and the decimal system were developed in 100 BC in india

• The number system was invented by india Aryabhatta was the scientist who invented the digit zero.

• Algebra , trigonometry and calculus also originated from india.

• Quadratic equations were used by sridharacharya in the 11 th century .

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4.

• The value of pi was first calculated bye the indian Mathematician Budhayana and he explained the concept of what is known as the Pythagorean Theorem.

• Ayurveda is the earliest school of medicine known to mankind.

• The father of the medicine charaka, consolidated ayurveda 2500 years ago .

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5. Structure of Indian Education System

• P re-primary E ducation - LKG and UKG

• Primary Education - class 1 to class 5 (age 6-11)

• Secondary E ducation - class 6-class10 (age 11-15)

• Higher Secondary Education - class 11to class 12 (age 15-17)

• Graduation - Professional 4 years, medical 5 years,arts and commerce 3 years.

• Post graduation - 1.5 to 3 years .

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6. OBJECTIVE OF EDUCATION

• THE OBJECTIVE OF EDUATION IS NOT ONLY TO PROMOTE

• EQUALITY AND SOCIAL JUSTICE, BUT ALSO TO PROVIDE THE

• RIGHT KIND OF WORK ETHOS, PROFESSIONAL EXPERTISE AND

• LEADERSHIP IN ALL WALKS OF LIFE.

• OUR EDUCATION SYSTEM ALSO AIMS AT PROVIDING

• ENVIRONMENTAL PROTECTION ,UNIVERSAL PEACE AND

• INTERNATIONAL CO-OPERATION WHICH CAN BE TERMED AS

• SOCIAL RESPONSIBILITY.

7. .

• THE NEDD TO EVOLVE A MARKETING APPROCH IN HIGHER

• EDUCATION SYSTEM IS NECESSITATED DUE TO THE CHANGED

• PERCEPTION OF HIGHER EDUCATION IN KNOWLEDGE ECONOMY.

• KNOWLEDGE FOR KNOWLEDGE SAKE IS A MYTH FOR TODAY

• THE STUDENTS AND PARENTS ARE WILLING TO SPEND MORE

• to ACQUIRE KNOWLEDGE IF IT CAN HELP IN THEM FETCHING A

• COMMENSURATE REWARD.

8. MARKETING APPROACH

• ANY ORGANISATION ENGAGED IN THE HIGHER EDUCATION (IT MAY BE UNIVERSITY, INSTITUTION OR A COLLEGE) IS SIMPLY A GROUP OF PEOPLE UNITED FOR SOME COMMON PURPOSE

• i.e, spending a specialized knowledge

• THE ENIRONMENT OF MODERN HIGHER EDUCAITON ORGANISATIONS IF OFTEN COMPOSED OF DIFFERENT STAKEHOLDERS i.e,( regulatory bodies)

• FUNDING AGENCIES, TEACHERS( suppliers cum

• -manufactures)

• RESEARCHERS( MANUFACTURERS OF KNOWLEDGE)

• STUDENTS ( CONSUMERS)

• COMMUNITY ( BENFICIARY)

• COMPETITORS.

9. MARKETING CONCEPT

• THE MARKETING CONCEPT HOLDS THE KEY TO ACHIEVING

• ITS ORGANISATION GOALS.

• ITS DEPENDS ON ITS BEING MORE EFFECTIVE THAN ITS COMPETITORS CREATING , DELIVERING AND COMMUNICATING CUSTOMER VALUE TO ITS CHOOSEN TARGET MARKETS

• The contemporary higher education is facing the following major challenges and opportunities

• 1) Globalization

• 2) Advances technology

• 3) Deregulation

10. .

• These challenges have led to redefine the roles the roles and responsibilitIes of teacher as well as education institutions

• Hence the need of the our is that a teacher should act as the manufacturer of the knowledge rather than mere a middleman.

• The quality of a teacher is reflected in the outputs

• ( successful graduates) that are going out of the institution

• The need to be highly flexible in the course of engineering and dynamic in their designing of marketing mix depending up on the needs and wants of its target groups

• i.e, students and employers.

11. MARKETING MIX

• The marketing mix is the set of marketing tolls that the organization uses to pursue its marketing objectives in the target market.

• These tools are

• Product

• Price

• Place

• Promotion

• People

• Physical evidence

• Process management

• productivity

12. Products

• The first market mix element is Product .

• A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want.. These product attributes can be manipulated depending on what the target market wants..

13. HIGHER EDUCATION VOCATIONAL EDUCATION SECONDARY EDUCATION ELEMENTARY EDUCATION ADULT EDUCATION MARKETING MIX

14. PRODUCT

• The product in education system encompasses

• BRAND NAME

• SERVICES

• DESIGN

• FEATURES

• WARRANTIES ETC

15. Price

• Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc.

• influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers.

16. PRICE

• THE PRICE DENOTES IN EDUCATION SYSTEM

• FEE STRUCTURE,

• DISCOUNTS IN THE FORM OF FEE CONCESSIONS

• PAYMENTS PERIOD

• Payment Terms

• (Scholarships)

• Quality/price relationship

17. PLACE

• The place includes the

• Location and coverage

• i.e, the geographic location of the university along with its location of the university along with its environmental settings.

• Higher education organization like marketer has to locate this tool to elicit desired responses from

• their target markets.

18. promotion

• Promotion is a key element of marketing program and is concerned with effectively and efficiently communicating the decisions of marketing strategy, to favorably influence target customers perceptions to facilitate exchange between the marketer and the customer that may satisfy the objective of both customer and the company.

• The major elements of promotion mix include advertising, personal selling, sales promotion, direct marketing, and publicity. .

19. PROMOTION

• The promotion of education services includes advertising and public relations .

• Universities using advertising in print media to communicate about admissions, examinations and results in relation to various courses.

• Introducing new courses in tune with the changing dimensions in the environment.

• Following the academic schedule scrupulously

• Providing placement services

• Focusing on a student orinented, quality education.

20. PEOPLE

• Employees form the core strength of any organization offering educational services.

• The employees of a university can be categorized in to three groups,

• teachers , management and support personnel.

• All the three play a vital role in offering educational services and they should have a high level coordination in performing the tasks.

21. PEOPLE

• The job description, roles and responsibilities and reporting and control mechanism are all well defined.

• Administration can be divided in to two types

• Functional administration

• Academic administration

• The registrar is the functional head of the university

• Where as the principal of respective colleges fucniton of academic head

22. PHYSCIAL EVIDENCE

• A physical object is self defining: a service is not.

• Hence in a service industry, the marketing task is defining the services what it cannot define for it self.

• The physical evidence refers to physical environment, facilities and atmosphere.

• Evidence for a service can be both peripheral and essential.

• The peripheral evidence likes to exterior of

• buildings,

• furniture,

• layout,

• colour,

• cash memos , etc.

23. PROCESS

• Process management issues are availability of services and their consistent quality.

• According to shostack the issues in process management go from process planning and control, operations planning,

• Facilities design

• Schelduling

• Inventory planning and control

• Quality control and operation control to forecasting and long term planning

24. Process

• Polices

• Procedures

• Mechanism

• Employee discretion

• Customer involvement

• Flow of activities

25. PRODUCTIVITY(QUALITY)

• The students of a university interacts with employees, classrooms , furniture and library, systems and support services, administration so on.

• During the period of study, every student experiences millions of moments.

• All such moments influences the quality of perception of student.

• Educational institutions have social responsibilities.

• They should not lose track of ethics for short term benfits.

26. ::: Thank you :::