challenging your dominant values - strategic design for individuals

WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE

kIRSTENbONDEsØRENSEN.dK

CHALLENGING YOUR DOMINANT VALUES

- strategic design for individuals

Kirsten Bonde Sørensen Designer, MA & Ph.D. in strategic design

Aarhus School of Architecture

reform.aarch.dk www.kirstenbondesorensen.dk



CHALLENGING YOUR DOMINANT VALUES

- strategic design for individuals

Kirsten Bonde Sørensen Designer, MA & Ph.D. in strategic design

Aarhus School of Architecture

reform.aarch.dk www.kirstenbondesorensen.dk

Challenging dominant values - strategic design for individuals

by kirsten bonde sørensen is licensed under a

Creative Commons Attribution-NonCommercial 4.0 International

License.



* INPUTS:

BACKGROUND THE POWER OF ’STRATEGIC DESIGN IN INDIVIDUALS’

WORKSHOP - EXPLORING:

MONEY & YOUR DOMINANT VALUES

INPUTS: THE ROLE OF IMAGINATION


IMAGINATION & THE POWER IN YOU YOUR FUTURE LIFE AND ROLE IN RELATION TO MONEY



BACKGROUND: PH.D.RESEARCH IN DANISH BANK Ph.D. research about strategic design

in a Danish bank (2008-11)

How to use design strategically in business development? 3 year full study at:

Kolding School of Design Middelfart Sparekasse, danish bank

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1. ANALYSIS OF VALUES IN ORG’

2. CO-CREATION WITH USERS/ POTENTIAL USERS

3. FINDING/ HYPOTHESIS/IDEA4. NEW RESEARCH DIRECTION

STRATEGIC DESIGN PROCESSAT ORGANISATIONAL LEVEL

STRATEGIC DESIGN PROCESSAT INDIVIDUAL LEVEL

PROOF OF CONCEPT

Workshops with employees Worskhops with customers Workshops with potential customer

Workshops with individuals Workshops with couples …



Making expression, collages, objects, etc -“…takes advantage of the visual ways we have of sensing, knowing, remembering and expressing” Generative tools: “A language for co-creation aimed at the collective creativity” (Sanders, 2000, 2006)

GENERATIVE TOOLS



GENERATIVE TOOLS

Different levels of knowledge about experience are accessed by different techniques.(Visser et all. 2005, p.123)



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TRADITIONAL CO-CREATION PROCESS



FINDINGS AM: a young student

She contantly used too much money…

Insight: need for budgets, help



FINDINGS AM: a young student

She had not changed bank, but

instead she had changed her behaviour She had made budgets herself - and adhered to them

She was now in control of her money She was proud: “I did it myself”



1. ANALYSIS OF VALUES IN ORG’

2. CO-CREATION WITH USERS/ POTENTIAL USERS

3. FINDING/ HYPOTHESIS/IDEA4. NEW RESEARCH DIRECTION

STRATEGIC DESIGN PROCESSAT ORGANISATIONAL LEVEL

STRATEGIC DESIGN PROCESSAT INDIVIDUAL LEVEL

PROOF OF CONCEPT

A NEW TYPE OF FINANCIAL SERVICE:

THE MONEY WORKSHOP



PH.D.RESEARCH IN DANISH BANK - A NEW SERVICE The result was a project demonstrating:

1) strategic design in an organisation 2) strategic design in individuals Using design processes for value clarification

and value development, making new strategies in life. A TRANSFORMATIVE DESIGN PROCESS

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GENERATIVE TOOLS - NEW USE AND DEFINITION “A language for co-creation…aimed at the

collective creativity” (Sanders, 2000, 2006)

“A visual making language for self-dialogue and value clarification, aimed at the creativity of the Individual” (Bonde Sørensen, 2011)

THINKING WITH YOUR HANDS



PH.D.RESEARCH IN DANISH BANK - THE MONEYWORKSHOP - 1) strategic design in individuals

Using design processes as a language for value clarification,

making new mental strategies in life. 2) the self-leading customer take responsibility, being active

empowered, making choices 3) the power of a visual making language - thinking with your hands

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PH.D. RESEARCH IN DANISH BANK, POINT OF DEPARTURE •  Despite money is a very central value in our lives,

most of us do not reflect on money and how we use money

•  People often inherit their perception of money and thus their money-behaviour from their parents or relatives

•  These dominant values and assumptions control our habitual ways of thinking and acting



THE ROLE OF VALUES IN OUR LIVES

Values root in mental models Values steer and control our way of thinking and acting Values become habits.

Most of our values we inherit and then “practice” without reflecting on them - like our perception of money…



Most of our values we inherit and then “practice” without reflecting on them - like our perception of money… According to cognitive scientists these

mental models play an even stronger role in our mind than previously thought (Fredens, 2009)

We inherit our glasses, but we seldom reflect on that we actually are wearing glasses



Two brothers are very different places in life: one has become a succesful businessman and has a good family. The other has become an alcoholic, lonely and without any job. Both use the same explanation: ”My father was an alcoholic.”



2 women are doing salesmeetings with potential customers: Woman 1: ”It´s like going to exam” Womon 2: ”It´s my ´conquests”



MENTAL MODELS, WHAT EFFECT DO THEY HAVE? Reducing the experience of pain up to 28% (Gørtz & Prehn)

The human expectation focused on less pain. activates the painreliefing-system in the brain = reduction in the experience of pain.

PEOPLE EXPERIENCE WHAT THEY EXPECT TO EXPERIENCE



CAN WE CHANGE OUR MENTAL MODELS?

ALSO THROUGH CREATIVE PROCESSES

-  TAKING LEADERSHIP IN YOUR LIFE



DESIGN AS VISUAL MAKING LANGUAGE FOR VALUE CLARIFICATION AND CHANGE - STRATEGIC DESIGN FOR INDIVIDUALS PRINCIPLES FOR PROCESS: 1:VALUE CLARIFICATION 2.VALUE DEVELOPMENT - GOING IN THE FUTURE 3.IMAGINING THE FUTURE - REFRAMING 4.MAKING PERSONAL STRATEGIES



THE PRESENT



THE PAST



Once you can “see” your dominant values, see your “glasses” - you “see” also the opportunity -of changing your values into something different, -of taking leadership in your own life



THE FUTURE



THE STRATEGY



“Saving is travelling ”



”Fly goddamit fly”



MEMORIES ABOUT MONEY

powerlessness mess

Shortage of money

No savings



TEORETICAL PROOF Participants are ‘reframing’ their situation and creating new mental strategies Teoretical proof in Manz & Neck´s theory about ‘Though-Self-Leadership’:.

Pallasmaa: the thinking hand: the interplay of emotion and

imagination, intelligence and making

- Origins from the idea about self-leadership - Builds on a later discovery within cognitive science, that people can change and develop new cognitive strategies (Manz & Neck,1992).

Brain plasticity (Schwartz, 2008) The role of imagination (Greene) - Generative tools, the act of creating + reflecting, “thinking with the hands” stimulates working with the deeper values and mental models.



THE OUTCOME FROM PARTICIPATING IN THE MONEY WORKSHOP

•  Learning about how your dominant values steer your life •  Makes people want to take leadership in their lives and to change values •  New view on money and private financies

•  Expressing their dreams and wishes, they learn ’to see’ and create new possibilities



EXPRESSIONS FROM PARTICIPANTS: “The MoneyWorkshop has turned my perception of money upside down - and likewise my life

is turned upside down… Money is rather central in life.

Money is energy…”

(Inge, 52 år)

“I have changed, now I am the one that decide. I have made budgets and adhere to them!”

I am rather proud that now I am in control of my

money (jørgen, 25år)

“I did change my money behaviour. Participating in the workshop

made me think differently (Mia, 27)

”I do not have this strained relation to money and private finances. Now I have found a total

different way of thinking about money - which is a huge relief.” (Karin, 49)



THE BIGGEST CHALLENGE?



the thinking hand: the interplay of emotion and

imagination, intelligence and making

THE BIGGEST CHALLENGE?

OUR UNDERSTANDING, OUR MENTAL MODEL OF CREATIVITY MOST COMMON UNDERSTANDING?



INPUTS: THE ROLE OF VALUES IN A CHANGING WORLD

THE POWER OF ”THINKING WITH THE HANDS”

WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES

INPUTS:

THE ROLE OF IMAGINATION

WORKSHOP - EXPLORING: IMAGINATION & THE POWER IN YOU

YOUR FUTURE LIFE AND ROLE IN RELATION TO MONEY

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WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES 15 min

Make a collage expressing the present and only the present:

What is money to you?

Illustrate your money behaviour? Illustrate your relation to your bank?

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WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES. 15 min

Make a collage expressing the present and only the past:

Illustrate your memories about money in your childhood?

Your parents/relatives relationship to money? Their relation to their bank?

Individual work, presentation for neighbour, 1 min each, plenumdis.

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INPUTS:


WORKSHOP - EXPLORING: IMAGINATION & THE POWER IN YOU YOUR FUTURE RELATION TO MONEY *



THE ROLE OF IMAGINATION We know: 1.  We can change the way we feel, by changing the way we think 2.  We can to a great extent create our future

Thus our imagination is so important



THE POWER OF IMAGINATION Research in brainplasticity: Our brain is plastic = the brain is changing, depending on where we have our focus.

”Whereever we focus our brain´s attention, that´s where were making and reinforcing connections. If our attention is focused on negative things, those are the connections that will be made and strengthened” (researcher within neuroplasticity, Jeffrey Schwartz)



THE POWER OF IMAGINATION Thus, it is extremely important that we do not use our brain activity on thinking and talking about what we do not want, but to focus on

•  imagining solutions and possibilities •  expressing our clear wishes and dreams for the future.



THE POWER OF IMAGINATION Must of us use our brain capacity on thinking about things we do not want Thinking negatively…

TRY TO REFLECT ON

HOW OFTEN YOU

THINK NEGATIVELY

DURING A DAY!



THE POWER OF IMAGINATION STOP Self-help gurus: ”visualization is think it and you will be it” Visualization is:

•  a well-developed method of performance improvement •  supported by substantial scientific evidence •  used by successful people across a range of fields.

(Frank Niles, social scientist, Ph.D.)



THE POWER OF IMAGINATION Take athletes, for example. visualization increases athletic performance improving motivation, coordination and concentration.

aids in relaxation and helps reduce fear and anxiety.



THE POWER OF IMAGINATION WHY VISUALIZATION WORKS: Brain imagery, visualization works because neurons in our brains (cells that transmit information) interpret imagery as real-life action…

AMAZING!!!



THE POWER OF IMAGINATION 1)…Visualizing an act, the brain generates an impulse that tells our neurons to "perform" the movement. 2)This creates a new neural pathway - (clusters of cells in

our brain that work together to create memories or learned behaviors) 3) This new pathway primes our body to act in a way, consistent to what we imagined.

All of this occurs without actually performing the physical activity, yet it achieves a similar result.

AMAZING!!!



THE POWER OF IMAGINATION A strong imagination does not make you a daydreamer and impractical. A strong imagination:

•  strengthens your creative abilities •  is a great tool for recreating and remodeling your world and life •  is a great power that can change your whole life



THE POWER OF IMAGINATION, 2 TYPES 1.   Outcome visualization = envisioning yourself achieving your goal To do this, create a detailed mental image of the desired outcome using all of your senses. 2. Process visualization. It involves envisioning each of the actions necessary to achieve the outcome you want. Focus on completing each of the steps you need to achieve your goal, but not on the overall goal itself.

(Frank Niles, social scientist, Ph.D.)






INPUTS:



YOUR FUTURE LIFE AND ROLE IN RELATION TO MONEY *




IMAGINATION & THE POWER IN YOU YOUR FUTURE RELATION TO MONEY, BEHAVIOUR 15 min Make a collage expressing the future - and only the future:

Go in the future (1 year) and describe, as if you were already there,

Your relation to money Your money behaviour

Describe also: 1) the goal you have reached 2) the steps you took

Individual work, presentation for neighbour 1 min each, discussion in plenum

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INPUTS:



YOUR FUTURE LIFE AND ROLE IN RELATION TO MONEY *



HUGE NEED FOR REFRAMING VALUES: INDUSTRIAL AGE VALUES:

Hierarchy, authority, centralism and effiency Human being = ’a machine’ - how to increase efficiency? (Covey, 2008) Plenty of systems, organisations dominated by rules and control of employees, students, citizens…

The world has changed but many places our behaviour has not changed - yet

MOVING ON THE EDGE OF THE INDUSTRIAL PARADIGM

A BROADER PERSPECTIVE



As Einstein ones argued: “We can´t solve problems by using the same kind of thinking we used, when we created them”.

Instead we must identify the deeply ingrained habits and patterns that control our decision making. That means we must reframe our values and assumptions as these are profound limitation to thinking “outside the box”.




“the biggest changes right now are within the human conditions… "…For the first time - literally - substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves…” (management guru Peter Drucker, 2000)


TAKING LEADERSHIP IN LIFE



AN INCREASED NEED FOR REFRAMING OUR VALUES

TAKING LEADERSHIP IN LIFE



INPUTS:

•  HOW TO DESIGN TRANSFORMATIVE SERVICES THAT INCLUDE VALUE CLARIFICATION

- CHALLENGING/CHANGING MENTAL MODELS

•  THE POWER OF IMAGINATION (VALUE DEVELOPMENT)

•  THE POWER OF THINKING WITH YOUR HANDS

- YOUR INNER LANGUAGE

THANK YOU!

MY DREAMS:

1) WOULD LOVE TO COME AND TALK,

BE PART OF WORKSHOPS, PROJECTS etc

2) RESEARCH PARTNERS…

[email protected]

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