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Manthey Construction Services• Remodeling• Commercial Contracting• Handyman Services

SERVING WASHINGTON, DC, MARYLAND & VIRGINIA

p. 703-224-8945 | f. 703-224-8801

107 North Fairfax Street | Alexandria, VA 22314

CLASS A Contractor

donald.manthey@gmail.com

branding

1. lack of branding2. lack of professionalism3. lack of organization

4. lack of investment in company5. lack of communication6. lack of commitment

7. lack of pride8. lack of exposure9. lack of experience

Creativityplanning ConsistenCypride

BEFORE

Manthey Construction services original materials’ level of pride and professionalism was very common among small businesses. get something up, no planning, no creativity, and no consistency (or to be fare, consistently bad).

branding prideCreativityplanning ConsistenCy

1. strong branding2. show of professionalism3. informative and organized

4. invested in company messaging5. Communicates to audience6. Committed to brand

7. pride shown through tagline8. exposes 9. lack of experience

Our MOst COMMOnly Given Answer?

COMMerCiAl reMOdelinG residentiAl reMOdelinGhAndyMAn serviCes

Give us yOur list And we’ll hAndle the rest!

MAntheyCOnstruCtiOn.COM

703.224.8945

We specialize in

remodeling, painting,

and handyman

services for residential

and commercial

spaces. We tackle

our clients’ needs all

over DC, Maryland

& Virginia, so put

together your list of

projects and give us a

call for a quote.

• Residential Remodeling• Handyman Services• Commercial Construction

DonalD MantHeyPresident

Manthey Construction Services

703-224-8945

donald.manthey@gmail.com

www.mantheyconstruction.com

branding pride Creativity

planningConsistenCy

if planned properly, all of these materials can be created at once, using a consistent set of branded elements and content, and modified for production or distribution. this prepares a company or organization for future opportunities. produce them as needed or as your budgeting allows, to build your toolbox of marketing materials.

1. business Cards2. print ads3. Website4. Web ads5. displays6. Flyers

7. brochures8. door Hangers9. direct Mail10. proposals11. presentations12. signage

branding pride

Creativityplanning ConsistenCy

if your products and/or services are easy to illustrate, and it makes for a unique image to advertise and brand behind, go for it!

if you have a wide range offered by many competitors, start brainstorming ways to stand out in a crowd. Manthey’s services were very common, and there is nothing overly unique about his company name, as many contractors use their last names for business.

a strong, confident and creative tagline however, or a unique image that does or doesn’t have anything to do with your business (duck or gecko), can effectively do the trick.

one important thing to remember is, without pride & planning, Creativity won’t get you far.

branding pride Creativityplanning

ConsistenCy

original logo

2012 logo re-brand

Consistency is the final piece to strong branding. Whatever your brand is built upon, make sure it is consistent. be it a message, an image, a mascot, an icon or a combination of many elements, your brand is ultimately a feeling people get when you reach out to them, and may evolve over time.

if your audience feels confused, then you have lost them. if they know you without reading a word, or processing your advertisement at all, then you have been consistent, you have been creative, you have planned and best of all, you have illustrated your pride in your company.

it is fine to change it up, you’ll learn what works, you’ll learn what doesn’t, or you’ll re-brand if you feel the time has come. We just re-branded at our five year anniversary.

We are a small business, and can’t reprint everything overnight, but we are planning to do so as we need to replace materials that run out, or as budgets permit.

our main reason for re-branding, we found our clients referencing us, as we do, as 6Hd, so we decided to embrace it. if something seems to stick, for whatever reason, consider it a strong part of your brand.

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