chameleon - adapt to lower cpa’s and higher conversion rates
TRANSCRIPT
Animal Talent in a Digital World
What is
???
Rapid change in technology has enabled digital advertising
to adjust to the evolution of online consumer behavior.
Inspired by the ability of the famous animal to change and adapt to its
environment and surroundings, Chameleon’s Dynamic Messaging
Solution
Adapts its advertising message to the individual consumer.
Adaptive Optimization Engine
Adaptive Optimization Engine
Personalized Messages
The engine provides the optimum product and message
for each consumer
.
The optimization engine serves up thousands of Facebook ad variations
on both newsfeed and right hand side
Personalized Messaging
Creative Messaging moves beyond standardized templates and is
customized per advertiser. This approach maintains brand identity
signals while at the same time adapting its visual and copy messaging to
the consumer.
.
The optimization engine served up thousands of Facebook ad
variations on both newsfeed and right hand side
Compared to previ-ous
Facebook Cam-paigns
Facebook Cam-paign
Conversion Rate +75%
Average Basket Value +59%
Cost Per Action -46%
Return on Invest-ment
+195%
Compared to previ-ous
Display Campaigns Facebook Cam-
paign
Conversion Rate +10%
Average Basket Value +31%
Cost Per Action -64%
Return on Invest-ment
+263%
Compared to allprevious cam-
paigns
Overall Campaign on Facebook and Dis-play
Conversion Rate +64%
Average Basket Value+53,56
%
Cost Per Action -50%
Return on Invest-ment
+208%
• Customize creative
• Optimize in Real Time
• Increase Click Through
Rate
• Increase Conversion Rate
• Decrease Cost Per Sale
• Increase ROI
Get Personal on
Facebook Adapt to the
individual
