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champagne a major economic player 2016

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Page 1: champagne · TOP 10 EXPORT MARKETS IN 2016 DISTRIBUTION ACCORDING TO QUALITY, FOR EXPORT Country Million of bottles Million euros turnover* 1 USA 21.8 540.1 2 UNITED KINGDOM 31.2

champagnea major economic player

2016

Page 2: champagne · TOP 10 EXPORT MARKETS IN 2016 DISTRIBUTION ACCORDING TO QUALITY, FOR EXPORT Country Million of bottles Million euros turnover* 1 USA 21.8 540.1 2 UNITED KINGDOM 31.2

Champagne : the leader in French wines,a significant contributionto the national economy.

The Champagne AOC, symbol of quality,success and celebration, represents an

unfathomable legacy of priceless value.Champagne is the emblematic figure of

France worldwide : the Champenois have been protecting their common treasure

for more than 150 years.

Page 3: champagne · TOP 10 EXPORT MARKETS IN 2016 DISTRIBUTION ACCORDING TO QUALITY, FOR EXPORT Country Million of bottles Million euros turnover* 1 USA 21.8 540.1 2 UNITED KINGDOM 31.2

WORLD’S LEADING WINE AOC IN VALUE

34 300 HECTARES

15 800GROWERS

140COOPERATIVES

340CHAMPAGNE HOUSES

A LIMITED TERRITORYKEY FIGURES

A DIRECT JOBCREATING SECTOR

5 DEPARTMENTS MARNE, AUBE, AISNE, HAUTE-MARNE, SEINE-ET-MARNE

3 REGIONS GRAND EST, HAUTS-DE-FRANCE, ÎLE-DE-FRANCE

319 CRUS(WINE-PRODUCING COMMUNES)

VINEYARD AREA

4.7 BILLION EUROS IN TURNOVER (EXCLUDING TAX)*

STOCKS IN EXCESS OF

1 BILLION BOTTLES (IN COURSE OF MATURATION)

306.1 MILLION BOTTLES SHIPPED, OF WHICH 48 % EXPORTED

0.4 %

120 000GRAPE PICKERS

10 %BY VOLUME

32 % BY VALUE

OF WORLD CONSUMPTIONOF SPARKLING WINES

* ex-cellar turnover

30 000DIRECT JOBS OF WHICH

15 000SALARIED POSITIONS

OF WORLDVINEYARD AREA

CHAMPAGNE, A UNIQUE APPELLATION CREATOR OF VALUE

Page 4: champagne · TOP 10 EXPORT MARKETS IN 2016 DISTRIBUTION ACCORDING TO QUALITY, FOR EXPORT Country Million of bottles Million euros turnover* 1 USA 21.8 540.1 2 UNITED KINGDOM 31.2

The interprofessionnal reserve system was implemented to compensate for significant variations in yield from one year to the next one.

It takes into account the northern location of the Champagne vineyards and helps meet the regular supply needs of the markets.

The reserve wine allows to answer exceptio-nal requests or/and compensate when harvest failures occur.

Educational information regardingthe appellation

Worldwideprotection of the Champagne appellation

Managementof economicbalance

Technical developmentof the vineyard and the wine

THE CHAMPAGNE COMMITTEE,A TRADE ORGANIZATION THAT SERVESTHE CHAMPAGNE APPELLATION

240 MILLIONKILOS OF RESERVEDGRAPES

THE EQUIVALENT OF

207 MILLIONBOTTLES

APPROXIMATELY

70 % OF A HARVEST,IN RESERVE

AN ORGANISED AND STRUCTURED SECTOR

THE GROWERS

HOLD 90 %OF THE VINEYARD

THE CHAMPAGNEHOUSES

SHIP 70 %OF CHAMPAGNE BOTTLES

RESERVE WINE, A CHAMPAGNE SPECIFICITY

SUPERVISION OF CONTRACTUAL RELATIONS BETWEENWINEGROWERS AND HOUSES

Page 5: champagne · TOP 10 EXPORT MARKETS IN 2016 DISTRIBUTION ACCORDING TO QUALITY, FOR EXPORT Country Million of bottles Million euros turnover* 1 USA 21.8 540.1 2 UNITED KINGDOM 31.2

MARKET PRESENCE,IN MORE THAN 190 COUNTRIES

TOP 10 EXPORT MARKETS IN 2016

DISTRIBUTIONACCORDING TO QUALITY,FOR EXPORT

CountryMillion

of bottles

Millioneuros

turnover*

1 USA 21.8 540.12 UNITED KINGDOM 31.2 440.43 JAPAN 10.9 252.94 DEUTSCHLAND 12.5 194.65 ITALY 6.6 138.86 BELGIUM 8.3 128.87 AUSTRALIA 7.4 107.18 SWITZERLAND 5.7 104.69 SPAIN 4.0 75.3

CHINESE WORLD 3.5 70.610 CANADA 2.2 51.6

AN ORGANISED AND STRUCTURED SECTOR

A MAJOR ECONOMIC PLAYERWITH GLOBAL INFLUENCE

A SECTOR SUPPORTEDBY HISTORICAL MARKETS

GROWTH DRIVERSTOWARDS FOREIGN COUNTRIES

30 MARKETS WITHMORE THAN 500 000 BOTTLES

EXPORTS OUTSIDE THE EUROPEAN UNIONHAVE DOUBLED IN 20 YEARS

Other countries

France

European Union

157.7 million bottles

77.6 million bottles

70.8 million bottles

2.1 billion euros*

1.2 billion euros*

1.4 billion euros*

51.5 %25.3 %

23.1 %

44.3 %29.9 %

25.8 %

306 million bottles 4,7 billion euros*

2016

exports, in volume20

16 exports, in value

* ex-cellar turnover

Prestigecuvées14.8%

RoséChampagne

12.4%

Demi-secChampagne

2.9%

Other1.0%

VintageChampagne

1.9%

Non-vintageChampagne

67.1%

2016 exports

, in

valu

e

Page 6: champagne · TOP 10 EXPORT MARKETS IN 2016 DISTRIBUTION ACCORDING TO QUALITY, FOR EXPORT Country Million of bottles Million euros turnover* 1 USA 21.8 540.1 2 UNITED KINGDOM 31.2

A TOP TOURIST DESTINATION : “champagne hillsides, houses and cellars’ included on the world heritage list of unesco“

MORE THAN 1 million VISITORSEVERY YEAR

12 BILLION EUROSIN EXPORT TURNOVER

NUMBER TWO CONTRIBUTOR TO FRENCH SURPLUSIN OVERSEAS TRADE

NUMBER ONE CONTRIBUTOR TO FRENCH SURPLUSIN AGRI-FOOD TRADE

THE

FREN

CH W

INES

AND SPIRITS SECTOR

A MAJOR ECONOMIC PLAYER FROM A LOCAL AND NATIONAL POINT OF VIEW

number one EXPORT

TURNOVER FOR THE GRAND EST REGION

4 %OF FRANCE’S TOTALVINEYARD AREA

20 %OF TURNOVER

A SIGNIFICANT WEIGHT, IN THE FRENCH VINEYARDS

A MAJOR PLAYERIN THE FRENCH WINES AND SPIRITS SECTOR

A SECTOR THAT CONTRIBUTES TO THE DYNAMICS OF THE GRAND EST REGION

37 % OF AGRI-FOOD EXPORTS

91 % BY VALUEOF CHAMPAGNE’S SHAREOF FRENCH SPARKLING WINE EXPORTS

63 % BY VOLUME

N°1 PLAYER

1/4 OF THE EXPORT VALUE OF FRENCH WINES AND SPIRITS

A DRIVING FORCE FOR GROWTH AND INNOVATION IN ANCILLARY SECTORS SUCH AS :• Equipment and machinery manufacturing• Packaging• Transport• Services

RESU

LTS SINCE 2000

3 PL

ANS

IMPL

EMENTED ON A DAILY BASIS

Page 7: champagne · TOP 10 EXPORT MARKETS IN 2016 DISTRIBUTION ACCORDING TO QUALITY, FOR EXPORT Country Million of bottles Million euros turnover* 1 USA 21.8 540.1 2 UNITED KINGDOM 31.2

A SUSTAINABLY ORGANISEDSECTOR

• MINIMUM CHEMICAL INPUTS

• THE CONSERVATION OF TERROIR, BIO-DIVERSITY AND LANDSCAPES

• THE ACCOUNTABLE MANAGMENT OF WATER, EFFLUENT, BY-PRODUCTS AND WASTE

• CONFRONTING THE ENERGY/CLIMATE CHALLENGE

AN ADVANCED ENVIRONMENTAL POLICY FOUNDED ON 4 KEYS COMMITMENTS :

-15 % CARBONE FOOTPRINTPER BOTTLE

-50 % PHYTOSANITARYPRODUCTS AND NITROGEN FERTILIZERS

25 % OF PRODUCTION ISISO 14001 CERTIFIED

RESU

LTS SINCE 2000

A PIONEER IN SUSTAINABLE WINE-GROWING

• CREATED IN 2014

• A COLLECTIVE APPROACH TO CONTINUOUSLY IMPROVE PRACTICES

• THE WATER PLAN

• THE BIODIVERSITY PLAN

• THE CARBON PLAN

3 PL

ANS

IMPL

EMENTED ON A DAILY BASIS

THE

“SU

STAI

NAB

LE W

INE-

GROWING IN CHAMPAGNE“ CERTIFICATION

Page 8: champagne · TOP 10 EXPORT MARKETS IN 2016 DISTRIBUTION ACCORDING TO QUALITY, FOR EXPORT Country Million of bottles Million euros turnover* 1 USA 21.8 540.1 2 UNITED KINGDOM 31.2

COMITÉ INTERPROFESSIONNELDU VIN DE CHAMPAGNE

5, rue Henri MartinCS 30 135

51204 Épernay Cedex France

www.champagne.frCr

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