championing social media when everyone is lagging behind: a healthcare sourcing manager's...
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Presentation from Sourcecon 2012 in Atlanta, presented by Cathy Henesey.TRANSCRIPT
Cathy Henesey, SPHR Sourcecon 2012
Atlanta, GA
Championing Social Media When Everyone is Lagging Behind: a Healthcare Sourcing Manager’s Organizational Journey through Sourcing Reform
conference
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PR/Marketing vs. Recruiting
Ø Recruitment Advertising Firm
Ø Facebook, Twitter pages, URL
Metrics….or lack of them
Available Sources/usage
Ø Linkedin.com, ATS, and other websites
Interview/screening strategies
Recruiting Infrastructure
How I got started…………
Where are we today? ü New RFQ for Advertising Firm – will create new
branding campaign
ü Decent usage of ATS and talent search ü All candidates are being captured ü Not all sources are being captured
ü Separate facebook page with Works4Us jobs tab and new contract with Branchout
ü We own and have full edit of webpage – Haven’t been able to adapt SEO or mobi YET!
ü Linkedin.com Recruiter Solutions license and Careers page
ü Targeted Selection/DDI now mandatory for all departments
Where are we today? Ø Take the Interview video screening and high
usage of Skype interviewing
Ø Evaluating more skills testing tools and evaluating a behavioral assessment tool.
Ø Developing core interview guides for all positions
Ø Eliminated Monster and Careerbuilder contracts – saving $100,000 in sources not working; cut $200,000 in print ads first year…
Ø Hiring a Sourcing Specialist for the first time
What can we learn from Healthcare?
…..really SHARING BEST PRACTICES
v Children’s Hospitals share information in a listserv
v Healthcare HR Association and Healthcare Recruiting Associations
v Copy the Competition….The Jones’ effect
v Partner with Background check company to share terminations of employees
v Most wait for the right person and do without until they find them…some jobs stay open more than a year