Changan TravelerA Premium Service for Tomorrow

ByRobert Schäfer

MFA Transportation Design2020

In Collaboration With:

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Acknowledgement

I want to thank everyone who in some way helped me during my degree project at Umeå Institute of Design.

Thanks to Demian Horst who selected me as one of the few to be part of the transportation program and believed in me as a designer. Thanks to Jonas Sandström who supported me during the whole process and all the inspiring tutoring sessions during this project.

I would also like to thank my classmates who sup-ported me during my time as a student at Umeå and everyone from Changan who helped me during my exam. Claas Connor who supported me during the project and everyone from the team who was involved in my project.

Especially I want to thank my friends and family who always believed in me and what I did and the biggest thanks to my parents who always visited me during my internships and supported me all my life and made everything possible for me.

Progam Director: Demian HorstProject Tutor UID: Jonas Sandström

Prjoect Tutor Changan Europe: Claas ConnorProject Titel: Chagan Traveler

Author: Robert Schäfer

Umeå Institure of Design - Umeå UniversityMFA Transportation Design - Degree Project

Umeå, Sweden/ Turin, Italy, 2020

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Abstract 6

Introduction 8

Initial Thoughts 8 Relevance 10

Process 12

Research 12 Megac Cities 14 Green Cities 15 New Power Sources: EVs and the Energy Grid 16 Shared Systems and Subscription Service 18 The Promise of Autonomous Vehicles 19 Innovative Highway Infrastructure : Tunnel System 20 Premium Travel 22 Recycled Materials 24

Changan 28 The Brand´s History 30 Changan ´s New Business Model 32 Brand Design 33 Chinese Car Culture 34

Table of Content Research Summary 36 Design Brief 38 Goals and Wishes 39

Creative Process 40 Initial Idea 40 Tunnel System 42 User 44 Subscription Service 46 The Package 48

Ideations 50 Early Ideations 50 Further Ideations 52 Final Refinment 54 3D Development 56 3D Refinment 57

Results 58 Starting the Journey 60 Overview 62 Vehicle Entrance 64 Powering the Journey 66 Through the Tunnel System 68

Conclusion 72

Appendix 74

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AbstractInspiration Process Result

The idea for the vehicle was inspired by an interest in creating a tranportation possiblity with an advanced design. The author had the fortunate opportunity to carry out an exam project at the automobile company Changan whose design department is in Turin, Italy. Changan produces almost exclusively passenger ve-hicles for the Asian market. The Asian auto user has shown a great interest in premium and personalised luxury qualities and at the same time demands unique safety aspects. As a result the author was inspired to design a vehicle which combined both aspects in a unique passenger vehicle for the future. Because of the masstransit situation in mega-cities the author felt inspired to test a new highway infrastructure possiblity in the conception of the vehicle design, the tunnel system.

Classical hand drawings together with digital ideation drawing and 3D software models were the tools im-plemented for the design process. The work process was not linear starting with hand drawings and ending in complex computer models but took on a laborious path doubling back on and reworking all the different creative routes in a method which culminated in an end product.

The end result is the Traveler, a shared auto service for two for 2050, a unique expansion on Changan´s historical production of passenger vehicles. The auto-moble is conceived as a two-compartment passen-ger transport option. Its size allows for different rider experiences: work, relaxation and entertainment while on the go. Because the passenger is in her/his own „room“ there is a guaranty for complete privacy and ultimate safety from outside influence.

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Introduction

Contemporary society is rapidly changing and faces many complex challenges and this includes finding innovative solutions about how humans can move effectively from one place to another. Many old solutions seem obsolete and even down right wrong. Vehicle transportation proves to be one of the major factors which structures contemporary life and many believe this will remain the case in years to come (Zukunftssinstitut ADAC, 2017). As a result the author feels that finding creative ways to transport people safely and conveniently while adding advanced technology is a top priority while always keeping in mind the responsibility this holds.Then the power of design the author feels rests not only in its ability to find new shapes and forms for objects but also in its potential to form how humans experience and value their world.

During course work in the area of vehicle design, the author became familiarized with many of the major problems which confront contemporary society and how designers are seeking to find answers through new concepts often with many complex components. It became obvious that there is no all incompassing cure all solution. A combination of different concepts and methods must be made and tested. But where does the designer begin? What are the issues which should be examined when developing new concepts? Can small solutions make a big difference? Can futuristic concepts be legitimate methods? How can the design deal with very different user preferences?

At the start of a major design project the author feels it is important to reflect on and outline in general terms what issues are most important when consi-dering a new design conception. These first general considerations mark the starting point for a creative journey which can only become more precise along the way. And the author is sure that some ideas will lead to dead ends, design is a process with no straight forward path to its conclusion. The first larger considerations are:

Urban Concentration- The problems which arrise due to the continually increasing concentration of people living in urban centers has been pinpointed as a major concern for contemporary society. Today more than a quarter of the world´s population lives in cities. For the state of transportation this has meant congestion and alarming levels of toxic admissions.The UN Report from 2020 stated „With the number of people living within cities projected to rise to 5 billion people by 2030, it´s important that efficient urban planning and management practices are in place to deal with the challenges brought about by urbaniza-tion“ (UN 2020).

New Technology – Identifying new technological advancements and how they can be implemented must be considered. These include among other possiblities electrification, autonomous driving and interconnectivity through digital computing. How these new technologies will affect user preferences must be considered. New energy sources derived from plant growth and innovative production possi-bilities such as 3D printing/ rapid manufacturing and

the use of new materials such as biodegradeable substances are also on the agenda.

Changing User Preferences – With new technological advancements, especially through ride sharing and autonomous vehicles, will change how passengers will use vehicles and greatly change the options available. This will affect their preferences.

The author feels these three topics, urban concentation, new technology and changing user preferences, define major considerations for the beginning of the project. They help describe important ideas and questions which will direct the research course and influence the creative journey when designing a vehicle for the future.

Initial Thoughts

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Many diverse specialists from very different fields are involved in the search for solutions for better life quality in urban centers and this includes developing new transportation methods and systems. Studying new architectural designs and city planning scenarios, the development of innovative energy sources and production methods reveals some of the efforts which are taking place. Architects have been incorporating plants into the construction of their buildings and planting roof tops with gardens (Smith,2015), scientists are developing ways to generate energy sources from photosynthese (Loibl,2018; biootech, 2020) and designers are finding ways to make materials from organic substances which can be prin-ted into hard massive forms (Morris, 2017; Schmidt, 2018).

Also user preferences are changing. It seemed that car ownership for many was an important part of personal identity and status. Statistics show that this attitute towards what a vehicle means and how it should be used is changing. In larger segments of the population smaller vehicles are en vogue and millenialls are buying their first car far later than previ-ous generations or rejecting ownership all together (Zukunftsinstitut ADAC, 2017). Vehicle sharing enhanced through digital techology is becoming ever more popular. This can be seen as a possibility to reduce the number of vehicles on the road and as a result help traffic flow. (Zukunftsinstitut ADAC, 2017) Car sharing will also mean a further shift away from the automobile as a consumer article to a transportation possiblity with an emphasis on user services. These services will in turn reflect specific

personal preferences. In the McKinsey report„ Ridesharing and the great urban shift“ it was pointed out that „High-income urbanites already embrace ridesharing“ and it is important for the auto industry to „focus on ways to become even more indispensible to existing customers“(McKinsey, 2019). Focusing on this segment of the urban population and developing specifically designed products for their preferences is an important aspect of this thesis. Also the posssiblity of autonomous driving will be a hugh game changer as far as attitudes towards ownership are concerned (Mckinsey, 2019). All of these factors seemed to have the potenial to radically change how cars will be designed and make urban transportation more effective, convenient and a positive even stimu-lating experience of premium quality.

Relevance

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Process

The research focuses on defining the problems confronting transportation and possible solutions for automobile travel in 2050 in large urban centers. The problem of urbanization, new technological advancements and a desire for individualization are some of the conditions which most affect contemporary life. (Zukunftsinstitut ADAC, 2017) What the use of new technologies in automobile production can mean, including the implementation of new ecological materials, service models and ecologically new energy sources must be reviewed. These are important considerations which can point the way to the conception of a sustainable form of automobile transportation in cities of the future.

The research in this thesis focuses in on these factors in an effort to develop a concept, procedure and final design product for an innovative passenger vehicle for the future. Also ideas inspired by the history, development and design language of the automoble company Changan were considered as inspirational tools for the realization of this thesis project.

Research

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Increasingly more and more people live in urban centers. It is projected that the number of people living in cities will rise to 5 billion by 2030 (UN ,2020). Cities are the motor for contemporary culture, scientific and economic development - the focal point of all human interaction. Mobility in urban areas is essential. But cities are highly congested, travel is often extremely difficult. As a result the demand for flexible and efficient mobility will continue to rise.

The present infrastructure, devised in large cities for automobile use, proves in the present urban landscape extremely problematic. Streets are crowded, highways congested. The increasingly expanding demand for e-commerce transactions (e.g. Amazon purchases) will put more strain on delivery logistics and as a result on traffic infrastructure. Construction work, traffic jams, red lights, few and expensive parking lots make car use continually more difficult. The human environment is polluted by exhaust fumes, noise and visual overload. Is there a future for passenger car travel in cities like this? For possible answers an examination of how cities will develop with innovative city planning and ecologically intelligent architectural models is needed.

In an effort to create a healthier and cleaner environment especially in large urban areas, city planners, architects and energy scientist and engineers are looking for innovative solutions. Sustainability is the key issue. Green building concepts points to innovate solutions.The Leadership in Energy and Environmental Design (LEED), has set out guidelines for sustainable green building and development practices which includes practices for waste and water and energy management, building material regulations, and energy control amoung other issues. Introducing vegetation in urban areas has also become a promising trend to combat city pollution. Expanding parks as green lungs, utilizing roof tops for gardening and incorporating growing plants in building fascades are just a few of the measures. The Singapore-based architectural firm WOHA has for example have built world-renown green buildings, such as the Park Hotel Pickering in Singapore, which features curved high rise gardens, ponds, waterfalls and walls covered with vegetation

Mega Cities Green Cities

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In an effort to reduce further environmental damage caused by the internal combustion engine, new energy sources such as electric batteries and hydrogen systems are being developed and tested in vehicle production. The production of cars driven by hydrogen has been greatly hampered by the complexity and cost intensity of hydrongen production. (autoex, 2018) Initially electric vehicle (EV) acceptance proved limited due to high costs, limited battery range, and a lack of charging convenience.(Mckinsey, 2019). But this is changing. Leading the way in the automotive industry are such firms as Tesla which makes exclusively electric vehicles (EVs). Over the past ten years EV production has rapidly increased. Over 5 million were made in 2018 an increase of 63% over the previous year. Around 45% of electric cars in 2018 were on the road in China. Due to further technological advancements and dynamic developments in policy implementation, it is estimated that EV sales will reach 44 million per year by 2030. (global EV Outlook, 2019).

To optimize EV, use ecological and logistical problems such as scharging convenience must be further adressed. Although the electric vehicle itself emits no CO² their power source often relies on fossil fuels. Also the construction of the batteries themselves utilize lithium, cobalt and nickel, limited natural resources and their production is energy intensive. EV use will prove to become increasingly more ecologically beneficial when such sustainable energy sources as solar and wind can be tapped for the production of electricity. Also innovative charging system for EVs are being developed. Experts believe that in the future we will see four different phases of how to charge EVs. (NeoScribe, 2018) The first phase will be a simple residential system, the second will use parking lots as a charging station, the third will be on-street parking spaces and the fourth is a dynamic wireless charging system embedded into highways.

This fourth option the electomagnetic induction systems is being tested and is constructed with a transmitter embedded into the road. As electricity passes through the transmitter it generates a magnetic field and transfers energy to the receiver and in this way charges the vehicle.

The new energy power sources integrated into the vehicle will demand new ideas for design. Electric vehicles for example allow for a much larger interior space due to the lack of a combustible motor. Also in the future it is estimated that power sources can be eliminated from the car body completely. A case in point is Goodyear´s research into heat-gathering, electricity-generating tires. (inhabitat, 2015)

New Power Sources EVs and the Energy Grid

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New technologies will undoubtedly offer innovative changes to the mobility system. Intelligent traffic systems, e-scooters, EVs and connected autonomous and shared vehicles are innovations which are projected to have a huge impact on our traffic circulation making it smarter and more efficient. These innovations it is assumed will lead to a transportation system which allows for more mobility access and flexibility, while reducing congestion and emission levels. (Mckinsey, 2019).

It is estimated that the increased interest in ride sharing and the possibility of autonomous vehicles will radically change how the automobile industry produces and services its offerings. The automobile will be considered less a consumer article as a service with multiple user options.

One of the most radical changes in how the automobile will be used in the future will be influenced by the introduction of the autonomously driven passenger vehicle. Ultimately the autonomous vehicle will change how transportation infrastructure is used and developed. For one, the autonomous vehicles can be shared by passengers which should allow for a reduction in traffic volume and a convenience and reduced financial burden for the individual due to the lack of need of private vehicle ownership. Fully autonomously driven cars will also create a larger pool of unaccompanied individuals with very individual needs and preferences such as young children, disabled people and seniors who are no longer capable of driving themselves.

The time inside these vehicles can also be spent more effectively and differently. And stress levels could be reduced when no human driver is involved. (Mckinsey, 2019) The use of the automobile will as a result not only be used as a way to move from one location to the next but will be understood as a third place - the location where individuals spend time between home to an office, appointments or leisure activities (Zukunftsinstitut ADAC, 2017). The autonomous vehicle will allow for the automobile to take on increasingly social conditions. The room of the automobile will become an extension of the very places were we work, relax and communicate.

Big OEMs have already begun to alter their business models from selling and maintaining automobiles into a service industry that provides several interrelated possibilities for the transportation of goods and people (Mckinsey, 2019). A good example of this new business trend is the recent deal between Daimler and BMW. They have established 5 new joint ventures, named Reach Now, Charge Now, Free Now, Park Now und Share Now. Reach now is a service that connects different transportation solutions such as buses, trains, bike and shared cars to estimate the best and quickest route. Charge Now will provide customers with over 100.000 charging stations for e-vehicles. Free Now combines mobility services such as myTaxi, Kaptn, beat and clever into one sericve. Park Now provides parking slots that can even be booked in advance. And Share Now com-bines Daimler´s and BMW´s shared mobility service car2go and Drivenow. (car2go, 2019)

Shared Systems and Subscription Services

The Promise of Autonomous Vehicles

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Not only will the design and automobile use change in the future but also the roads and highway systems on which they travel will experience new innovations. These innovations are designed to redirect the flow of traffic in densely traveled areas in an effort to reduce congestion.

One system the author finds interesting and promising is already being implemented and experiencing further test phases: the tunnel system.The tunnel system is invisible and imperceptible at the surface. In addition the community will not be divided with lanes or barriers since the tunnels are underground. Furthermore it is weatherproof since it is a subsurface system. The Boring Company ist the motor behind this new highway system. Presently it has a proposal to build a tunnel system named The Dugout which should connect the Los Feliz, East Hollywood and Rampart Village neighborhoods to Doger Stadium in the city of Los Angeles. Another project is the Chicago Express Loop that should connect O´Hare Airport and Block 37 in downtown Chicago.The Vegas Loop is a proposal that could connect the Las Vegas Convention Center with casinos on the Strip, McCarran International Airport and eventually Los Angeles. (Boring Company, 2020)

But not only the Boring Company is working on a subsurface transportation system. The company Cargo Sous Terrain is working on plans to construct a tunnel system in Switzerland for the delivery of goods underground. Planers are working on a tunnel network that connects Zurich, Luzern, Thun, Geneva, Bern and Basel. The system should connect logistic and commercial centers. Autonomous vehicles will transport goods in the tunnel which will automatically load and off load the property at certain hubs (Cargo, 2020).

Innovative Highway InfrastructureTunnel System

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A desire for individualization is considered one of the most important trends affecting changes in the economy and society in general (Zukunftsinstitut ADAC, 2020). It is continually more possible to consider personal preferences and this is greatly affecting how people are making choices about transportation possibilites.

Luxurious and premium articles have been and are still desirable for a lot of people. The market research of the American management consultancy states the following facts: The luxury market grew 5% in 2018 and estimated €1.2 trillion globally. Sales of premium cars continued to dominate the market, growing 5% at frequent exchange rates to €495 billion. Luxury experiences remained very attractive to consumers, as illustrated by sales growth of luxury hospitality (up 5% from last year), gourmet food and fine dining (up 6%) and luxury cruises (up 7%). (Bain, 2018) But people do not only spend money on premium and luxury goods but also on services.

A comfortable way for long distance travel - Volvo´s 360c

The Volvo 360c autonomous concept is a driverless travel offering time to commute, work, sleep or even being entertained in a privacy of a capsule. It is a first-class private cabin similar to upper tier air travel and will work fully autonomously. It should move passengers from door to door without the hassle of public transportation. (VOLCO, 2020)

Premium Travel

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In resent years it has been a key issue of the automobile industry to contribute to efforts to help clean up the environment. Their use of recycled materials has pointed in this direction. Recycled materials have been used in automobile production for a number of years but mostly in out-of-sight places, for example under the bonnet components. In addition they have always represented a very low proportion of total vehicle weight. These days recycled material quality has improved and a lot of EV manufacturers have been employing them ina more visible areas, especially in the interior. The benefit of recycled materials is that they use less energy and water in their production compared to the creation of new materials. It also prevents the physical environmental damage by reducing the extraction of raw materials from the earth´s surface or under the seas. Leading companies that use these materials are for example Nissan with their Nissan Leaf. Almost 25 percent of the Nissan Leaf is manufactured from recycled materials like old PET soda bottles that are used for the seat. Recycled fabrics are used in the sound insulator pads. Even parts of the dash and the door are made out of the resin of recycled plastics. (Schmidt, 2018)

Recycled Materials

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Nano cellulose made out of cellulose nanofibers (wood) seems promising for an implementation in future automobile production. The material provides several benefits that automakers may be eager to use. The cellulose fiber is one-fifth the weight of steel while being five times as strong. It is hoped that a car´s entire body and much of its structural hub can be made of cellulose nanofiber, a super-strong,

super-light material derived from plants which dramatically reduces the weight of the vehicle. The car´s weight is about half of the weight of a normal car which increases the vehicles efficiency and range. Vehicle using these new methods demonstrate how manufacturing techniques, processes can greatly reduce carbon emission during production. (Alaniz ,2019)

Nano Cellulose

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In the Chinese language, CHANG means lasting ang AN means safety. Changan designs develops, produces and sells passanger cars under the name Changan and commercial vehicles under the name Chana. Changan´s market is predominately in Asia. A small part is located in a few countries in South America, Russia and Africa. In 2012 over 70% of its production was dedicated to passenger vehicles. (Wikipedia Changan, 2020) Changan, a subcompany is run by the govenment owned Chinese South Industries Group. Since Changan´s inception it has been involved in numerous joint ventures with such companies as Ford, Mazda and Suzuki to produce passenger branded cars for the Chinese market. Changan´s very newest model a compact SUV Uni-T

will be offered for the European market, a first. Presently Changan is China´s second most popular brand.

In a publication about Changan´s newest design goals it stated its „ambitions to change the connotation of its production with a quantum leap“ which includes „a premium brand…“ . (Galvano, 2018)

The biggest marked is China but the vehicles are also sold in Russia, Afrika and South America.

„ONE OF THE BIG FOUR“

Changan

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Changan launched its first vehicle in 1959 when it began building the Changliang Type 46 a jeep like production.

In 2006 the company designed its first passenger vehicle under the brand name Changan called the Benni.

In 1984 Changan producted its first passenger vehicle the Star. A mini car similar in appearence to the DDR produced Trabant.

The Brand´s History

In 2012, Changan produced ist first passenger SUV the CS35. Changan describes one of its newest flagship models Raeton CC as leading „the pack with its gorgeous appearence, smart, technology and safey equipment“

The latest release called Uni T released in 2020 and should also cover the european market.

2011 the Eado sedan debuted at the International Automobil Exhibition (IAA) in Frankfurt, Germany. Changan launched the vehicle as the most beautiful two-box automobile maufactured in China.

To sum it up: The development of the Changan Brand reflects the development and growth and preferences of the Asien society. A reflection of the desires of the ever growing wealthier middle class due to a signifi-cant increases in the amount of disposable income, is shown in the sales of passenger vehicles in China which continues to grow significantly. (businessinsider, 2020) (chinapower, 2020).

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The history of the production portfolio of Changan shows how it has reacted to this development through a continual evolution – passenger vehicles have became larger and more comfortable and ever more striking in appearence. The company has also shown that it realizes the need for a transformation of its traditional business model.

China FAW Group, Dongfeng Motor Group and Changan Automobile Co. launched a joint venture for a ride hailing business. The partnership was signed in December 2017 and sets up a new platform for ride-sharing operating in China. The three major car com-panies will enter the shared travel market to provide an opportunity to transform their traditional business model into a customer oriented service. The new platform will be called T3 Mobile Travel Service and is the biggest ride-hailing project domestic Chinese carmakers have created (Autonews, 2017).

Changan´s New Business Model Brand Design

The newest vehicle UNI-T (2020) has been decribed as a vehicle of „striking“ design, including a very promenient radiator grill with a dramatically cut front head light design. (Vogel, 2020). The company has described its UNI-T as a vehicle with an advantgard design showing a front which recalls the trapazoid like form of a cut diamond with a cystral like V-form as the major aesthetic element in the vehicle´s over all design. (Pressportal.de, 2020) The brand style traditionally can be described as „ expressive often with dramatic“ elements ,a design with „bite“, one which plays a lot with striking surfacing and sharp edged pattern (presseportal.de, 2020).

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Different cultures develop different user attitudes. A report about the Chinese mentality about car preference is a case in point. The Guardian reported that the Chinese car culture is“ about social status: look at me, look at my new car. It´s … about the of being seen and recognized“ (Branigan, 2012). There is for the better to do Chinese middle class an interest for „different cars for different uses“ with an emphasis on personalised aspects of the vehicle (Branigan, 2012). At the same time „ the environment is incredibly important, especially to younger Chinese“ (Branigan, 2012).

China Car Culture

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Defining the problems confronting future transportation and their posssible solutions was the focus of the research. The initial research made clear that large urban centers will become the nucleus where most human activity transpires in the future and as a result the area where transportation innovation proves most relevant. What will be the new infrastructure systems and transportation conceptions which address the problems of travel in mega cities in 2050? Due to the technological advancements of autonomous mobility and ride sharing, the utilization and design of vehicles will experience revolutionary changes. Research showed that an intense focus on specialization and individualization in the conception of vehicle development is inevitable.

These factors along with the challenge of designing an advanced vehicle for Changan pointed the way to more specific research efforts. What are the user preferences and desires of the Asian automobile market? What are the necessary requirements for a vehicle design when a goal of the thesis project is the creation of a vehicle which can be considered a positive advancement for the future of the Changan brand? How can such criteria as premium quality and safety be addressed in unique ways? The research effort pinpointed these questions as important considerations for the development of a new vehicle design.

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Research Summary

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Through the research for the thesis it became clear that user preferences have shown a continued inte-rest in individualization (different vehicles for different functions), in premium quality and in safety along with ecological considerations. These are the aspects that guided the design development oft the Changan Traveler.

Basic elements of the vehicle: The Changan Traveler is devised as a two capsule construction made with complete privacy and personal safety in mind. The vehicle is streamlined in appearence with a premium body size. A large private storage area for each passenger in the heck is accessed through the main passenger doors. The vehicle is equipped with auto-nomous level 5 drive. The power train is integrated into the tire construction of the vehicle. The major construction elements of the Traveler are made from cellulose nanofibers which are extremely light weight and recyclebar

It is a long held wish of the author to create a passenger vehicle of unique visual quality, and it is hoped that the exam project produces such a result.

It is a wish that the thesis process evolves with little stress and can be fun to execute.

It is a wish that the finished result might influence other designers when thinking about new formal ideas for shared mobility.

And it is a wish that the next project the author is involved in does not take place during a lockdown confining one to the loneliness of an apartment bedroom.

The goal of this thesis is to design a vehicle which expands upon the options for passenger transport in the future. The vehicle, conceived for urban travel, will be implemented in a ride sharing service , and powered by climate friendly electricty. These two factors are considered important for the goal of pro-ducting a vehicle which can combat and help eleviate global climate problems. The concept of the vehicle prioritizes personal safety and individualized private convenience. Because the vehicle operates as a level 5 autonomous drive it will allow for the capsules to be used for different functions: work, relaxation and recreation time.

Great importance will be focused on the asthetic quality of the vehicle exterior. Creating a unique sculptural body form while at the same time showing that the vehicle is meant for passenger travel in the premium catagory is a top priority. The company Changan produces almost exclusively passenger vehicles and plans to expand its portfolio in the future into the premium class. With the user interest of the Asian market for safety and individualized comfort the Traveler is meant as a postive addition to Changan´s automobile collection.

Design Brief Goals and Wishes

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Creative ProcessInitial Idea

ENJOYING PERSONAL TIME

FINAL DESTINATION: GYM

TWO CABINS FOR SHARED INDIVIDUAL

PREMIUM COMFORT

PREPARING FOR WORK

FINAL DESTINATION: OFFICE

This pictured diagram illustrates how the capsel idea should offer premium comfort and convenience through access to individually divided seated areas which can be utlized for numerous purposes during travel time. In the overall design of the exterior, the interior two cabin concept of the vehicle is visualized.

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The author imagines a passenger automobile for the year 2050 which will have access to an extensive tunnel system in urban areas extending into the suburbs which will make travel quicker and more convenient. Part of this system is limited to vehicles such as Changan´s Traveler which is a shared pass-enger vehicle. The speed of the vehicle can be increased due to a regulated traffic flow.

As a result more streamline design for the vehicle will be considered reflecting this high speed highway system option. Also traveling underground with no natural light will create an artificial situtation which is considered in the design of the passenger vehicles.The feeling of being closed off from the outside, so-metimes hectish, world can be positively addresed in the design of a vehicle.

Tunnel System

CENTER

CENTER CIRCLE

EXTERNAL CIRCLEOUTLYING CIRCLE

THE CENTER CIRCLE

LIMITED SPEED

HIGH SPEED

The tunnel system will not only cover the city center but will be extendet throughout the country side as well. This will allow fast and efficient transportation from the outer disctricts into the city center. The system will not only offer high speed mobility but also reduces congestion and in addition will not disrupt nature.

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USER

After outlining the initial idea for the Changan Traveler as a shared two cabin shuttle a closer look at more exact user profiles proved relevant. Describing users and their potential desires for such a transporation option were necessary to help further define and direct the conceptional completion and final design of the vehicle. These criteria were used to identify three user persona.

Personal profiles

High powered professional life

Active life styes, diverse private interests

Interest in ecologically sound living style

Trips regularly or often in the city and into the suburbs

Personal preferenes

Desire for high level convenience (time saving)

Desire for individualized comfort (privacy and individualization)

Appreciation of experimental design (aesthetic enjoyment)

Desire for high level of personal security (safety)

Steven, 38 years oldDaily commuter

-lives in the centre of E_City -Uses public transport to

commute to work during weekdays

-Spends most of his time at work

-Single and lives close to the city centre-Passioned about

modern art

Andrea, 61 years oldIrregular user

-Moved to E_City in 2030-Mother of two children

-Rarly uses public transport.For exampel only to visit

special events in the city center (Cinema/ Opera)

-Retired and mostly works in her garden

-During spare time she meditates and does yoga

Lyxa, 25 years oldRegularly user

-Born and raised in E_City-Semi professional

soccer player-Uses public transport to join the soccer team four times a

week and sometimes during weekends

-Student at E_City Universitystudying Biorobotics

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Subscription Service

BOOCKING THE SERVICE

ACCESS THE SHUTTLE

Automobile companies are changing their attitudes towards addressing the needs and desires of their customers. This is shown in their efforts to create customized service offerings, resulting in a decrease in an emphasis on vehicle production. In 2050 through the advent of vehicle and ride sharing possibilities, enhanced through continually more sophisticated advanced digitilization, Chagan will provide a large variety of subscription services for car

and ride sharing reflecting highly individualized user preferences. The Traveler will be one option in Changan´s ride sharing program, the VIP subscription program „premium passenger service“. Other vehicles in this subscription portfolio reflect different user needs and interests. The vehicles which belong to the VIP subscribtion option , however, all offer premium quality standard in their specific vehicle classification.

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The Package

5000

2000

1800

9001000

800 600

600

450

450

500600

3200

750

780

1350

Electricmotor

Electricmotor

Personal luggagespace

Personal luggagespace

Induction plate

Batteries

Personal luggagespace

POWERED THROUGH INDUCTION

The packagae was adjusted for two useres. Both approximately 180 cm in hight. The size of the interior allows for an upright and reclined position of the seating. In addition the vehicle offers two separate storage spaces.

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Ideations

Early Ideations

These ideations were attempts to create a vehicle with two separate compartments that, however, do not look like two stuck together segments.A harmonious looking vehicle was the goal.

Sep

arat

e s

eatin

g

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Further Ideations

Further developmental sketches were created to explore the formal sculptural theme of the vehicle.

Top

view

idea

tion

Architectual Sharp

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Final Refinement

At a later stage the general design became closer to a vehicle with believable dimensions. Even at this stage it was important to experiment with ways to emphasize the split of the cabin until the final design was achieved.

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3D Development

In the beginning the process of modeling was quite free, showing variations on different proportions and dimensions.

3D Refinement

At a later stage the refinement of the model took place. At this point the general volume and proportions were fixed. Shutlines, graphics and other details where now incorporated into the model.

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Results

The end result is the Traveler, a premium shared auto service for two persons for tbe year of 2050. It is a unique expansion on Changan´s historical production of passenger vehicles. The automoble is conceived as a two-compartment transport option. Its size allows for different rider experiences: work, relaxation and entertainment while on the go. Because the passenger is in her/his own „room“ there is a guaranty for complete privacy and ultimate safety from outside influence. The physically prominent wing like architectural affect of the heck construction clearly shows the advanced design style of the Traveler. The layered intersecting planes of the vehicle define the architecturally influenced front.

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Starting the Journey

When the Traveler is booked, the vehicle starts it´s journey by picking up the customers at their designated locations.

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INDIVIDUAL STORAGE SPACES PASSENGER SEATS

RIGHT SIDE: OMEGA SEAT

LEFT SIDE: ALPHA SEAT

Overview

Since the automobile interior is split, every passenger has his own separate safe keeping storage space that is accessible through the main doors. The alpha and omega logos on the fin located on the roof are indicators for the customer which side of the vehicle he has booked.

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Vehicle Entrance

When entering the Traveler the passengers will be informed about their journey time. Looking inside the vehicle the interior is divided through an opaque smart glass that functions as a control unit for information.

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The Traveler is automatically charged through a electromagnetic induction system located in the highway system.

Powering the Journey

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Through the Tunnel System

The fastest way to bring the passengers to their final destinations is through the tunnel system. Here the Traveler is shown driving at high speeds transporting its passengers to their next destination. The physically prominent wing like architectural affect of the heck construction clearly shows the design style of the Traveler.

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Conclusion

An exterior design for a vehicle was the major focus of the author´s exam project. The research process revealed that individualization in vehicle utilization reflecting diverse user preferences is one of the most important considerations for future transportation design. Privacy and safety manifested themselves as two important aspects when examining user interests in an effort to address the increasing desire for individualized transportation options. The idea of individual privacy became the inspiration for the passenger vehicle. When the author accepted an offer to execute an exam at the design branch of the automobile company Changan, it became clear that the thesis goal would be the development of a vehicle which would expand on Changan´s primary production product, the passenger car.

Initial fast sketches with a ball point pen, the author´s drawing tool preference, helped formulate first ideas. In the design process the creative energy these drawings showed sometimes seemed to be lost in the further design process. Many fotoshop and 3D model renderings were undertaken. The author often used the 3D method because of the accuracy this tool in design development affords.

The author learned first hand how observing a working situation where professional experts in the design branch communicate, often in teams, can act as a source of inspiration. This inspirational context became nonexistant due to the virus crisis and the resulting total lockdown in Italy. The seclusion was emotionally taxing and hampered personal inspiration. Eventually contact with members of the Changan

team was reactivated. This personal communication helped generate a renewed energy and inspired the author to take a new direction near the end of the project time limit and develop a design with more advanced attributes. The result is a vehicle of a more experimental sculptural quality.

The author realized that the conceptual ideas of a passenger vehicle can often be expressed more specifically in an interior design. Communicating the function of the Traveler as a two cabin shared ride automobile option in the exterior design and at the same time creating an object with sculptural asthetic appeal was a major goal of the exam project. In the case of the Traveler´s design, function did not dictate form but instead the two aspects were meant to converge in a profitable dialogue. It is hoped that the conception of a capsule vehicle could be realized in the design of the exterior without having an additive look.

Vehicle sharing is certainly an important aspect when considering the future of automobile design. It is projected that automobile ownership will decrease but the desires of the passenger for ever more differentated user options looks to increase. The design and functionality of the Changan Traveler can be seen as just one small variation on the concept of shared mobility. The vehicle is conceived for a very specific user circle and this narrowed focus might be considered an indication of how diverse the possibilities of shared mobility may become in the future. The influence of life style on transportation concepts and designs, although always important, will

surely play a much more significant role in the future.The idea of a shared vehicle which affords the privacy of the Changan Traveler and the personal safety it allows seems all the more appealing in a time when social distancing is presently so important, and maybe in certain circumstances this will remain so in the future. What sharing means for the user could take on new dimensions. Although this initially seems like a contradiction, vehicle sharing might be further developed in a direction which allows for more access to individual seclusion during personal transport. For safety reasons traveling individually may be an important consideration in the future. On May 23, 2020 the New York Times printed an article suggesting just such changes in user desires:

„The role of the automobile has been reinvented in the coronavirus era. Once just a way of getting from one place to another, the car has been turned into a mini-shelter on wheels, safe from contamination, a cocoon that allows its occupants to be inside and outside at the same time.“

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AppendixTimeplan

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