change, changing behaviors, changing habits, changing culture
TRANSCRIPT
Changing Behaviors, Changing Habits
Paul Gibbons
Change… Only succeeds about half the time Culture change seems to succeed about 20% of the
time Change is most of what managers do every day
Centrally driven change Change they initiate Change someone else initiates Change backwash
Change Agility
Some businesses are good at change (80% success) Businesses who can respond to threats and opportunities are
“change-agile” Change-agility is key to
Innovation Surviving disruptive threats Implementing strategy
Part of change-agility is that every single manager is competent at managing change
Change management is far too important to be left to specialists
Science and Change
Many myths Kubler-Ross Burning platform Carrots and sticks Learning styles Neuroscience
Many unproven models Many “gurus” whose words passes as if Scripture
Challenging, unorthodox?
Change AgilityChange StrategyChange Tactics
Changing Behaviors
The gap
Change management theory
Human (behavioral) sciences
Pace of change
My first change failure
Behavioral change
Heart attack is not enough
Why?Systems theory
Behaviorism
Carrots and sticks
Punishment does not work at all Long-term behavioral change
Rewards do not work as we expect The movers Pay for performance Stock options Praise
On the other hand…
When we try to change hearts and minds… There is no coercion…
BUT It is hard… It does not necessarily lead to changed behavior…
Things that do work…
Behavioral specificityChoice architectureHabit change
Behavioral specificity Central line infections The behavioral
change The results
Power of checklists
Choice architecture
Is this ethical?
Principles
Leaves individual with choice Steers choice toward their good, or common
good (or both) Organ donation Savings plans Health behaviors
BAD DECISIONS?
How we make decisionsWisconsin Austin Berkeley Oklahoma
StateAcademics 8 8
Climate 2 6
Sports 7 4
Near Home (away)
2
Partying 12
Friends/ romance 5
Total 33
How we really make decisions
Habits
Why important Why so hard Making good Breaking bad
We ARE habits
Why are they hard to change?
“Wiring” – we make associations/ links between events… What are habits when enter office? What are morning habits? Don’t have to think…
Hyperbolic discounting When you do something, you are not doing something else – usually
entails sacrifice Culture
Email Eating “green”
Habits
Why important Why so hard Sales habits/ personal habits Changing habits
We ARE habits
Culture is a collection of habits
Why are they hard to change?
“Wiring” – automaticityHyperbolic discountingCulture Good News! We
can use some of this to our advantage.
Neuroscience of habit
What are the seven habits?
Three bits of research
Mini-habitsImplementation triggersSocial support
Mini-habits
It takes about two months… Building the habit more important than “reps” Small changes are sustainable They build momentum They build self-confidence They build automaticity
Implementation triggers
When I get home, I will instantly go for 30m run
The instant I get to the office I will 30m before a client meeting, I will always… The first thing I do after lunch is When I check into a hotel, I will….
Support in changing culture
Who can you tell/ involve?
What obstacles do you anticipate?
How will you handle them?
The power of a 30 day challenge
Most highly effective people can do anything for 30 days
Gets competitive juices flowing 30 days is enough time to have transformative
effect, but short enough so it doesn’t feel like a jail sentence
https://www.youtube.com/watch?v=UNP03fDSj1U We are going to pick a 30-day challenge
30-day challenge examplesPersonal 30 days in the gym 30 x 30m walk 10000 steps a day Write 500 words a day
WorkProspectingMarketingAdminProduct/ technical educationDeveloping people
Brainstorm 30d challenges in team
Make a long list, without committing to any one…
Which single one would make the biggest difference to you?