Change come from within

Why social media is most transformative inside the company

200,000,000 blogs

1.5 million residents

“The workers should

appropriate the means of production”

>100,000,000 videos(65,000/day)

www.ebay.com 21 Nov 200614,463,346 auctions

Almost 4,000,000 articles(10 languages)

400,000,000 profiles

Social Media Works

2009: "Twitter" is the world’s most popular English word 

Social Media Works

The Big Shift

The Big Shift

What’s that coming over the hill?

What do these need to survive?• Orders• Order • Stability• Continuity• Rules• Fear• Withholding

Information• Measurement• Incentives• Competition

We sell openness

What do these need to survive?• Everyone is a

leader• Everyone

sensing, responding,

• Transparency• Trust• Peers• Agile• Adaptable• Self-organising

A beautiful mind

Collective intelligence

We need antibodies• That’s what we should

be looking for, antibodies; some peaceful idea that binds us.......because we can all agree that this King of the Mountain shit has got to go; a lucky few get to spend a bit of time on top, but everybody spends most of their existence getting pissed on from a great height. So why do we continue doing it?

The network is female

IBM’s Ideal Lists

Survival of the nicest?