Industry report

CHANGE FOR THE BETTOR THE NEW LANDSCAPE FOR BETTING ON FOOTBALL

Industry report | CHANGE FOR THE BETTOR – THE NEW LANDSCAPE FOR BETTING ON FOOTBALL

Contents1. Introduction

2. Football popularity and betting opportunity

3. Where next with sports-betting and in-play?

4. Enabling technology, removing barriers to customer understanding

5. Far-sighted gaming software providertoavoidrisksandconflicts

6. Conclusions

7. About the publisher

Industry report | CHANGE FOR THE BETTOR – THE NEW LANDSCAPE FOR BETTING ON FOOTBALL

The money, glamour, media exposure and accessibility involved in football has turned it into the most popular sport in the world. It stimulates the fans to want to get involved and this is particularly evident in the betting realm where technology and marketing have combined to provide unique wagering opportunities.

What follows is our take on the current landscape of betting on football, including a look back at how the market developed and our thoughts on what the future holds for operators, suppliers and consumers.

1. Introduction

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CHANGE FOR THE BETTOR THE NEW LANDSCAPE FOR

BETTING ON FOOTBALL