change in marketing concepts
TRANSCRIPT
Changes in current Marketing Trends:
NETWORK INFORMATION TECHNOLOGY:
Fueled :
Industry Convergence
• Consumer buying Power.• Consumer information• Consumer participation• Consumer resistance• Use of social media to gain
information and analysis.• Internal and external
communication through social media
• Use mobile marketing.
Improvement in traing recruitin purchasing and communication
&
&
Created the need to update the 4P’s
People
Process Program
performance
End result:
Created by Anurag Singh ,NITSilcharDuring an internship under Prof. Sameer Mathur, IIML.