change is the new normal! harold-jan verlee - senior solutions consultant emea -...
TRANSCRIPT
© 2011 Progress Software Corporation. All rights reserved.2
How does your business respond to the constant acceleration of change?
Let’s see how Corticon Business Rules Management can help!
© 2011 Progress Software Corporation. All rights reserved.3
About Progress | Corticon
D E C I S I O N S
R U L E S
Progress | Corticon enables organizations to make better, faster decisions by automating business rules
DECISIONS IN SECONDS, PREVENT LOSSES, INCREASE CUSTOMER SATISFACTION
AVOID DISASTROUS OIL SPILL, REDUCE COSTS
HOW TO PLAN A SHIPMENT?
Hazardous materials must be shipped in double hull tankers
SHOULD CREDIT BE EXTENDED?
Do not provide credit to delinquent accounts
© 2011 Progress Software Corporation. All rights reserved.4
Decisions are HIGH Change Components
Regulations changeKeep eligibility decisions compliant
Policies changeModify claim adjudication rejection rules
Consumer behavior changeAdjust quotes to keep selecting the right deal terms
Competitor changeRaise discount to remain competitive
Market changeChange the assessment to manage risk
Fraudster adaptPrioritize focus on new fraud
Business is becoming ever more complex and according to several major studies less than half the global CEO population feel their organizations are able and prepared to handle the level of complexity they are facing – let alone the level they expect to face in the future.
© 2011 Progress Software Corporation. All rights reserved.5
We Struggle to Cope With Change!
Stressed IT departments
Frustrated Business Users
Missed Market Opportunities
Flawed Adherence to Compliance Regulations
Unhappy Customers
Fraud Loss
© 2011 Progress Software Corporation. All rights reserved.6
The Problem: Automating Business Rules
Traditional approach is programming based • Simple rules difficult to automate, sophisticated ones impossible• Single change can impact hundreds of rules/processes
THERE IS A BETTER WAY…
Policies
Competition
Consumer Behavior
Regulations
Fraudsters Adapting
Market Shifts
“THAT CHANGE REQUIRES 2 YEARS & 5M”
© 2011 Progress Software Corporation. All rights reserved.7
Progress | Corticon – Externalize your Decisions!
• Patented approach automates rules without coding• Model driven for use by Business and IT
Policy MakersBusiness and
IT
Enterprise Systems to Make Decisions
Enterprise Data Sources
EASY TO MODEL AND TEST RULE INTEGRITY
EXECUTE AS OPEN STANDARDSDECISION SERVICES
ANALYZE WITH AGILITY TO CHANGE
RuleRule
RuleRule
Rule
© 2011 Progress Software Corporation. All rights reserved.8
The Corticon Difference: Involve Your Domain Experts!
PROVEN WITH THE MOST SOPHISTICATED BUSINESS PROBLEMS
Out-of-the-boxready for use by• Business Analysts• IT Professionals
Excel-like modelingenvironment• No programming• Business friendly
Comprehensive, extensible library of operators (akin to Excel functions)
Rule Statements provide rule documentation and traceability
Rules are constructed with drag-and-drop ease
Vocabulary consists of your business objects/terms
eBay
How Corticon Empowers the Next Generation Marketplace
© 2011 Progress Software Corporation. All rights reserved.10
© 2011 Progress Software Corporation. All rights reserved.11
Comes to a web site
Buys one item
From one seller
Pays
The Buyer
© 2011 Progress Software Corporation. All rights reserved.12
That is cute!
© 2011 Progress Software Corporation. All rights reserved.13
Comes to ANY web site
Buys MULTIPLE items
From MULTIPLE sellers – in ANY country
Pays WITH MULTIPLE INSTRUMENTS
Guaranteed to be satisfied (or money back) - Without racking up losses – Or angry sellers
The Buyer
© 2011 Progress Software Corporation. All rights reserved.14
That is Though!Policies
Competition
Consumer Behavior
Regulations
Fraudsters Adapting
Market Shifts
16,000 rules which change EVERY SINGLE day!
© 2011 Progress Software Corporation. All rights reserved.15
Product Category Country Seller Status Buyer Rating Claim Status Deal Value
Hold or Release?
... Etc…
Corticon Decision: HOLD or RELEASE Funds to Seller
© 2011 Progress Software Corporation. All rights reserved.16
CHALLENGE:
Provide a trusted
marketplace to
attract and retain
buyers
SOLUTION:
Use Progress
Corticon BRMS to
determine whether to
hold escrow from
sellers, and when to
release funds.
VALUE:
40M+ automated
decisions per day.
Ability to change
rules that drive
automated
decisions in
minutes. More
trusted marketplace
drives top line.
© 2011 Progress Software Corporation. All rights reserved.17
Corticon BRMS - Helps You Cope With Change!
New regulations or policies
Changes to business goals
Changes in underlying data
Overall decision performance
Accelerate your developments (10x faster) and maintenance cycles (25x faster than traditional coding methods).
Lower cost of maintenance for potentially complex and frequently changing business rules logic.
Pass control/design to the Business (domain expertise - where appropriate).
Test and simulate to fine-tune decision performance.
Centralize and execute standard “service oriented” decisions.
Improve agility and resultant reduced time-to-market. “Externalizing” business rules logic ensures that changes can be decoupled from the your business application(s), BPM system and databases.
Improve quality of business rules logic (less potentially brittle code vs. a declarative approach).
Accelerate decision execution with the fastest rule engine available today for online and/or batch processes.
© 2011 Progress Software Corporation. All rights reserved.18
Embrace Change!
