change management in multinational organizations
TRANSCRIPT
![Page 1: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/1.jpg)
Change Management in multinational organisations
![Page 2: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/2.jpg)
Speaker´s bio Rafael Marín is a communication, marketing and change management professional with over 10 years’ experience in the multinational B2B and B2C sectors in Europe and Latin America. He is currently marketing and communication officer with KIC InnoEnergy in Barcelona, Spain. His background includes positions such as product information manager with Schneider Electric, and assistant brand manager, change management and communication leader with Colgate-Palmolive. Follow him on Twitter:@Rafemago
![Page 3: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/3.jpg)
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
![Page 4: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/4.jpg)
What is (and is not) change management
Project Management Change Management
Focus Technical aspects of change (installation).
Human side of change (implementation).
Tools Balanced scorecard, Work Breakdown Structure, others.
ADKAR, Skill Gap Analysis, RACI matrix.
Drivers Timelines, milestones. Sponsorship, communication, training, recognition.
Roles Project manager, IT support. CM leader, opinion leaders, leadership team.
![Page 5: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/5.jpg)
What is (and is not) change management
• External sources of change – Market upheaval – New technologies – Adquisitions – More aggresive competition
• Internal sources of change
– Spin-offs – Mergers & adquisitions – Layoffs – Cost reduction – New set of values – Reengineering processes
![Page 6: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/6.jpg)
What is (and is not) change management
Change management
Current state Desired state
Organizational change
![Page 7: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/7.jpg)
What is (and is not) change management
Change
management
deals with
PEOPLE
![Page 8: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/8.jpg)
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
![Page 9: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/9.jpg)
Change management tools
• ADKAR model
• Kotter’s 8-step process for leading change
![Page 10: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/10.jpg)
Change management tools
• ADKAR model
Awareness
Desire
Knowledge
Ability
Reinforcement
![Page 11: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/11.jpg)
Change management tools
• Communication plan
Objectives Target audiences
Key messages
Channels and tactics
![Page 12: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/12.jpg)
Change management tools
• Skill Gap Analysis
ASTD Skill Gap Analysis model
![Page 13: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/13.jpg)
Change management tools
![Page 14: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/14.jpg)
Change management tools
• RACI matrix
![Page 15: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/15.jpg)
Change management tools
![Page 16: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/16.jpg)
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
![Page 17: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/17.jpg)
Main drivers
Recognition
Coaching Training
Communication
Resistance management
Vision
Sponsorship
![Page 18: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/18.jpg)
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
![Page 19: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/19.jpg)
Main roles
• Direct contact with employees
– Sponsors
– Supervisors
– Opinion leaders
/ change agents
![Page 20: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/20.jpg)
Main roles
• Facilitators
– Change Management Lead
– Implementation Team
– Support Team
![Page 21: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/21.jpg)
Index
• What is (and is not) change management
• Change management models & tools
• Main drivers
• Main roles
• Eight key considerations
![Page 22: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/22.jpg)
Eight key considerations
1. Top leaders are the first to be convinced
![Page 23: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/23.jpg)
Eight key considerations
2. Define and spread a change vision
![Page 24: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/24.jpg)
Eight key considerations
3. Set your key metrics from the beginning
– Pre and post evaluation
– Individual assessment (e.g. engagement rate)
![Page 25: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/25.jpg)
Eight key considerations
4. WIIFM
![Page 26: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/26.jpg)
Eight key considerations
5. Recruit opinion leaders across all departments
![Page 27: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/27.jpg)
Eight key considerations
6. Involvement equals commitment
![Page 28: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/28.jpg)
Eight key considerations
7. Communicate, communicate, communicate
![Page 29: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/29.jpg)
Eight key considerations
8. In the end, all changes produced must be absorbed by the corporate culture
![Page 30: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/30.jpg)
Further information
• Building the communication house https://www.linkedin.com/pulse/building-communication-house-rafael-marin?trk=prof-post
• Change Management: what is in it for you? https://www.linkedin.com/pulse/change-management-what-you-rafael-marin?trk=prof-post
![Page 31: Change management in multinational organizations](https://reader030.vdocument.in/reader030/viewer/2022020301/58efd6b81a28ab761a8b4633/html5/thumbnails/31.jpg)
Thank you!