change the game of beauty

GAMECHANGERSAre you ready to change the world of beauty?

Professor Peter FisktheGeniusWorks.com@geniusworks

Changing the Game

World Changing

Gamechangers of Beauty

When P&G acquired Gillette for $57 billion a decade ago, everyone described it as a perfect marriage of the two leaders in

womens and mens beauty products. Gillette could develop razors of women, with soaps to match, whilst P&G could surf across mens

new enthusiasm for grooming. The best mass market brands for everyone. Reshaping the world of beauty.

10 years later, economic tsunamis and exponential technologies, and the resultant change in priorities and influences of consumers, have transformed the way in which brands win. New start-ups can

reach further and compete faster online. Look at the cult success of Dollar Shave Club with 3 million subscribers.

Millennial consumers have different priorities and new heroes. Look at the demand for Urban Decay amongst fast-grown-up teens.

Brands are no longer built through advertising, but through the peer to peer influence of Instagrammers and vloggers. Look at Michelle Phans weekly Youtube audience, and her Ipsy brand.

This is a summary of my keynote. Read more at theGeniusWorks.com

Anything is possible

Pat McGrath Labs Gold 001 Tatcha by Japanese Geisha Isamaya Ffrenchs art beauty

The Organic Pharmacy Michelle Phans social Ipsy Blow.ltd Uber of beauty

MatchCo customisation apps Zenta human-tech by Vinaya Adorn 3-d printing beauty pen


New opportunities to grow

@geniusworks

Worldchanging decade

2010Pop 6.9BnGDP $63T

G7

2020Pop 7.7BnGDP $90T

E7

E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines

Tectonic shifts

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EastSmall

WestBig

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ProfitVolume

Speedboats beat

fast and focused

supertankers

ImaginationCapability

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CollaborativeIndependentDisruptingEvolving

Consumers in control

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Context and relevance

ConsumerPull

Individual

BusinessPush

Average

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The $900 business model

Digitally enabled real world

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

LEFT BRAIN + RIGHT BRAIN

INTELLIGENT + IMAGINATIVE

TODAY + TOMORROW

Changing the Game

World Changing

Redefining markets

Shaping the future+genius

Future Back

Future back

Now forward2016

2021

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Moonshot Factory

Why be 10% better?

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When you could be 10x better?

Audacious ideas

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es

1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight

1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Trader Joes9. Yihaodian10. Zappos

1. Apple2. Beautyin3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova

1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi

1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars

1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla

1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri

1. Ashmei2. Beats3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Toms

1. Aspiration2. La Caixa3. Fidor4. First National5. Moven6. M-Pesa7. Robinhood8. Square9. Umpqau10. Zidisha

1. Al Jazeera2. Coursera3. Netflix4. Periscope5. Pledge Music6. Red Bull7. RiotGames8. Spotify9. Ushahida10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakersfuturebank

futuretravel

N/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

This image cannot currently be displayed.

1. Ashoka2. AzuriTech3. Graal Bio4. IBM5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator

1. Bitcoin2. Bhutan3. City FC4. The Elders5. Lovemarks6. ParkRun7. Planetary Res8. WWF9. Zoe Suggs10. You

futureservice futurebrands

Peter Fisk [email protected]

GAMECHANGERS: WORLDS MOST DISRUPTIVE INNOVATORS

futurestore

Mexico 1968

Zurich 1982

Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen

Peter Fisk 2014Gamechangers.pro

10 types of innovation

10x10 types of innovation

Businessmodel

FinanceNetworking

2. Networkingenterprises structure/value chain

1. Business modelhow the enterprise makes money

Channel

DeliveryBrand Customer

experience

10. Customer experience how you create an overall experience for customers

9. Brandhow you express your offerings benefit to customers

Coreprocess

ProcessEnablingprocess

3. Enabling processassembled capabilities

4. Core processproprietary processes that add value

6. Product systemextended system that surrounds an offering

Productperformance

OfferingProductsystem

Service

7. Servicehow you service your customers

5. Product performancebasic features, performance and functionality

8. Channelhow you connect your offerings to your customers

10 types of innovation

Volume of innovation effortsLast 10 years

Businessmodel

FinanceNetworking Channel


experienceCoreprocess


Productperformance


Service

Most common innovation

Businessmodel

FinanceNetworking Channel


experienceCoreprocess


Productperformance


Service

Cumulative value creationLast 10 years

Most effective innovation

Dont just play the gameChange the game

Whats the beauty game?Whats the beauty game?

How could you change the beauty game?

Dollar Shave Club Triangl via Instagram Methods beautiful home

Renovas sexy bathrooms Vice media for millennials Nespresso Club

Red Bull Media House Rapha Cycle Clubs Teslas Supercharger Network

Inspirations for the beauty industry

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Dollar Shave Club

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Nespresso

Nespresso

Renova

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Tesla Motors

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Tesla Motors

Changing the Game

World Changing


Dont just play the gameChange the game

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Rockets Creative Beer

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Lululemons Yoga Beer

New Zealands Moa Beer

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Beer 52 by Subscription


How could you change the beauty game?

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Michelle Phan and Ipsy

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Vicky Tsai and Tatcha

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Kate Unsworth of Vinaya

Peter Fisk 2015More details in the new Gamechangers book +genius

1. Start from the future Back

2020

2016


ConsumerBusiness

2. Think like a consumer, not a product


3. Define the space you want to win in

WHATSPACE

What you do

WHOSPACE

Who its for and what they do

WHYSPACE

What you enable people to be and

become

Make and distribute

business model

eg CocaCola

Microsoft

Spectrum retail

business model

eg Amazon

Marks & Spencer

Make and sell direct

business model

eg BMW, HSBC

Niche retail

business model

eg ToysRUs, Wiggle

License to make

business model

eg ARM, Ed Hardy

Curated retail

business model

eg Fab,

Positive Luxury

Membership club

business model

eg Costco,

Quintessentially

Crowdfunded ventures

business model

eg Kickstarter,

Zidisha

Opensourced

community

business model

eg RedHat, MySQL

Subscription payment

business model

eg FT.com, Graze

Buyer and seller

marketplace

business model

eg Etsy, NYSE

Micro payments

business model

eg Flattr

Grameen Danone

Collaborative

consumption

business model

eg Buzzcar, Regus

Regular Replacement

business model

eg Gillette,

Nespresso

Branded Consortia

business model

eg Cisco, Spar

Advertising or

Sponsorship

business model

eg Google,

Metro Newspapers

Listed or Promoted

business model

eg Monster Linkedin

Network builders

business model

eg Hotmail, Twitter

Demand then Made

business model

eg ZaoZao,

Threadless

Auction retail

business model

eg eBay, Sotheby

Knowledge and time

business model

eg McKinsey, Harvard

Franchised retail

business model

eg McDonalds,

Subway

Certification and

endorsement

business model

eg ISO, Verisign

Remainder retail

business model

Eg Saks,

Vente Privee

Multulevel

marketing

business model

eg Tupperware,

Natura

Group buying

business model

eg Groupon,

Huddlebuy

Reverse auction

business model

eg Priceline

Freemarkets

Shared rental

business model

eg Zilok, Hilton

Tradeable currency

business model

eg Bitcoin Air Miles

Freemium pay within

business model

eg Angry Bird,

Coursera

Transaction facilitator

business model

eg Paypal, Visa

Pay as you go

business model

eg AzuriTech

Techshop

Dynamic pricing

business model

eg Expedia, Uber

Reputation builders

business model

eg Tripadvisor,

PaywithaTweet

Customer data

business model

eg Facebook,

23andMe

Non-profit business

business model

eg Oxfam Wikipedia

Maker models Channel models

Crowd models Payment models

Exchange models Asset models


4. Innovate new business models

Commodityproduct

Brandedproduct

Personalservice

Brandedexperience

Customersexperience

Distinctivedesign

Empatheticdelivery

Integratedjourney

Enabling more

2c coffeebeans

20c brandedcoffee

$2 coffeein store

$20 lunchwith friends

Ad

ded

val

ue th

roug

h d

iffer

entia

tion

Added value through relevance

5. Enhance the experience you enable

Movement Collaborative

Customer

Customer Customer

CustomerCustomer

Customer

Brand-enabled

community

Co-enable Co-design

Co-create

Co-sellCo-support

Co-consume

6. Build a brand-enabled community

7. Build a storymap to accelerate growth

Peter Fisk 2015More details in the new Gamechangers book

Page 16

Visi

on 3

Visi

on 2

Visi

on 1

Deliv

erab

les

3

Deliv

erab

les

2

Deliv

erab

les

1

Resu

lts 3

Resu

lts 2

Resu

lts 1

Horizon 1 delivers

excellence and quick wins

Horizon 2 delivers

new concepts and extensions

Horizon 3 delivers

breakthroughsand a new core

What will you do?

thinks in a bigger context sees with a different perspective

amplifies the potential of others

wants to make life better

loves to explore and take risks

fit, flexible and has fun

has a childlike wonderfocuses on the best opportunities

works with partners to do more

driven by a higher purpose

belief and confidence in self

creative, intuitive strategic, analytical

male or female, young or old east or west, big or small

good with technology stuff social, human and emotional

loves aesthetics of design

I am a gamechanger

audacious

networked

intelligent

Change

Whyenabling

collaborative

Manager to Leader

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Fixed v Growth Mindset

Fixed Growth

Command Control Connect

Catalyse Communicate Coach

How do you behave?

Command Control

ConnectCatalyse

Communicate

Coach

What can we achieve together?

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VisionCanvas

StrategyCanvas

GrowthCanvas

DisruptionCanvas

BrandCanvas

EngagementCanvas

PropositionCanvas

RelationshipCanvas

InsightsCanvas

Co-creationCanvas

InnovationCanvas

BusinessCanvas

LeadershipCanvas

SustainabilityCanvas

CultureCanvas

PerformanceCanvas

FUTU

RE

LAB

BR

AN

D L

AB

CR

EATIVE LAB

PERFO

RM

AN

CE LA

B

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Be boldBe brave

Be brilliant

Are you ready tochange the world

of beauty?

[email protected]@geniusworks