Changes in the LBS market space

Clive de la Fuente

Technology Translator

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Location…Sat Nav, WiFi, RFID, Cell phone ID, eLoran, dedicated local wireless…

ApplicationsNavigation, asset tracking, personal safety, surveying, structural monitoring, location aware services…

…and TimingSat Nav, LF radio, eLoran…

ApplicationsTracking and location aware applications, telecoms synchronisation, transaction time-stamping…

We cover all aspects of location and timing

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• Identifying opportunities

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Location and Timing KTN – making the links

10 July

LBS in the Public Sector

-Use in E-Health

-Utilities

-Lone worker protection

-Public Transport

Our members

• 870 people• 470 organisations

LBS Changes

• Location Technology advances– GNSS Update– Integration

• Business Changes• Applications

Gartner Technology Hype Cycle 2007

GPS

• Full Operational Capability- 1995• Removal of Selective Availability – 2000• Today 31 satellites in orbit• L2C – Civilian codes on the L2 signal

– L1+ L2 allows you to remove ionospheric errors thus improving the position– on new Block II R-M satellites going up now (3 in orbit)

• L5 – Safety of Life, M code– On Block 11-F satellites from 2008– 12 being built- Boeing Announcement 13 Sep

• L1C- Enhanced Civilian Code on L1- Higher power- Pilot Tone- faster acquisition- Codes more compatible with Galileo- On Block III satellites from 2013

Space Segment

1802 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 19FY

GPS IIF

GPS IIR

1st IIF

GPS III LaunchesR&D

GPS Roadmap

L2C/M Code/Flex PowerL2C/M Code/Flex Power

L5L5

IOC FOC

IOC FOC

GPS III/Hi Power M Code/L1CGPS III/Hi Power M Code/L1C

NewServices

IOC FOC

GPSGPS

Source:USAF Apr 06

1st IIR-M

GPS IIR-M

IIF – 19

IIR-M - 8

2021

Source; Thales

GPS and system enhancements

1) Size- ‘Single chip’ packages (RF & baseband in 1 chip) 4 x 2 mm

2) High Sensitivity receivers• Multiple correlator architectures, allows receivers to pick up

signals at lower strength and quicker

3) Provision of Assistance data– Time, approx position, Ephemeris– Either proprietary formats, or standardised formats

through the GPRS infrastructure. » Secure user plane (down the pipe)» Control plane

– Long term ephemeris- valid for say 3 days

4) Improvements in mapping

Examples

• Tom Tom• Nokia N95• T- Mobile Compact 3• - inbuilt GPS (download of Eph from

Internet)- Co-pilot (for free)

- Enabling new applications- Trailer tracking- GPS/GPRS systems placed

UNDER the vehicle

Google Earth

Dispelling the Myths

1. GPS is NOT a big brother nor a Spy-in-the-sky

2. Different GPS chipsets have different performance

• Is a Skoda going to go faster than a Porsche?

• Which is better value for money?• Poor integration reduces performance

GLONASS

• First satellite launched in 1982, and did reach a constellation of 24. However the system has not been maintained.

• 15 Satellites in orbit today• This year saw plans for the re-invigoration of

GLONASS with the announcement that 24 satellites will be in orbit by 2009, but commissioned by 2010-2011

• Plans for further launches and upgrades to make more compatible to GPS and Galileo

Compass

• China's "Beidou-2, or Compass" • Plans for a 35 satellite system (5 geostationary)

• The free service will have a 10 meter location-tracking accuracy, will synchronize clocks with an accuracy of 50 ns, and measure speeds within 0.2 m/s.

• The licensed service will be more accurate than the free service, can be used for communication, and will supply information about the system

status to the users.

• Still in the test phase.

Signposting

• 7th Framework Programme– Instrument for R&D in EU– 2007-2013 period– Total Budget : 50.5 B€

GNSS:

• Foreseen budget of 350 M€ EU funding• 1st call launched & evaluated: 25 M€ funded• 2nd call (9/08) in preparation: 40 M€

– SoL Receivers– Professional Receivers– Commercial Receivers– PRS continuation

Galileo latest

• Galileo latest milestones (2008)– 17/4: New Galileo OS SIS ICD published– 23/4: European Parliament approved new regulation (incl. public

funding: 3.4 B€ for FOC)– 27/4: GIOVE-B launched– 7/5: GIOVE-B started transmitting MBOC signal

• Galileo & EGNOS forthcoming milestones– Summer 2008: FOC ITTs (under EC rules)– 2009: EGNOS Operational– 2011: End of Galileo IOV phase:– 2013: Galileo FOC– 30 satellites– Fully deployed GMS/GCS

Aggregate Handset Location

Location Gateway Service

© 2006 MOBILE COMMERCE LTD. All Rights Reserved

Variable accuracy depending on density of cells

• Trilateration– Just like GPS

• Accuracy 100m– If you have 3

cell sites Source: Cambridge Positioning Systems

Positioning using Cellular

MEMS Sensors

Key Benefits• Self-contained – doesn’t rely on

signals from the outside world, so immune from interference, multipath, atmospheric effects, etc.

• Doesn’t require fixed infrastructure• Predictable and reliable performance• Can provide high accuracy• New sensors are small, low cost, and

low power

3 x 2 mm chip

Micro-Electro-Mechanical Systems

Page 22© Airetrak Ltd 2001-2007

How does a Wi-Fi Positioning work?

In an indoor environment, each access point determines the signal strength broadcast from the tag

The system determines 3 access points with the strongest signal and uses them to triangulate

It then uses this to determine location

RFID

• Proximity solution

Active tags – inc battery – up to 100m

Passive Tags – 3 m

Pictures from the RFID Centre

Seamless Location everywhere

• GNSS (GPS & Galileo)• Cell ID• W-LAN• RFID• Barcode readers• BlueTooth• MEMS

• Ubiquitous positioning

Phenomenal Success of the PND devices (Tom Tom)Saturated cell phone market – differentiated servicesRealisation there is no Killer LBS- improved revenues from increase in data traffic

Mainstream Players have launched GPS enabled products-Nokia, T-Mobile

- People want location….why have 2 devices- 3G – fast data- GPS additional cost coming down <$2 ?- Network Assistance and long term ephemeris available- Internet going Mobile- Mobile Search is changing

LBS…what’s changed in the last 6-9 months? Why now?

2 year’s ago Operators wanted to be in control and charge X pence per location fix.

• Did not want the GPS device to navigate itself• BUT turn by turn navigation is one of the keys to success

Now GPS is for free- as is the basic location, and business models shifted to MAPS and CONTENT

• T-Mobile bundle MDA + Co-Pilot + Maps + Turn by turn navigation all in with the monthly charge. Special offer was FREE traffic information

• Nokia – MAPS for free, but ‘upgrade’ to turn by turn navigation

•LBS enable higher data traffic

Change in business models

Market Positioning and consolidation

System providers buy mapping companies

• TomTom offers $2.5 billion for map maker Tele Atlas

• Nokia Deal May Spell Death for GPS Devices

Nokia's recent $8.1 billion purchase of Navteq is evidence of continued consolidation among map data providers, and will pave the way for cell phone-based GPS systems to replace portable and vehicular mapping devices, according to analysts and industry executives.

Large Silicon companies buy GPS manufacturers

• Broadcom acquires GPS specialist Global Locate for M$146

• NXP acquired GPS company Glonav• Atheros buys u-nav

Projected Growth

Source: Future Horizons, compiled by Digitimes, April 2008

Some thoughts

• 3 billion cellphones worldwide, 4 billion by 2010• Mobile email on everything by 2010• Mobile internet on everything by 2010• GPS in all mobile phones by just after 2012.• Number of GPS sold in mobile phones will overtake ALL other

GPS sales by end of this year

• Nokia sees half of cellphones with GPS in 2010-12 (May 14th

2008)• Michael Halbherr, the head of Nokia's location-based activities,

told Reuters he remains comfortable with Nokia's year-old goal for seeing up to 50 percent of its phones equipped with global positioning system (GPS) chips in 2010 to 2012.

• ""You will see few 'E' or 'N' Series phones without GPS," he said.

Mike Short – Chairman MDA

Applications

Bargain Finder,Mobile Coupons

Event & MovieTicketing

Restaurant & Hotel Reservations

Mobile Wallet,

Shopping

DrivingDirections

Yellow Pages

City Guide,Event, Movie,

Restaurant

Private / PublicMobile Notes

Games

Chat, Groupdiscussions

Find It

Share It

Buy It

Flight Status

Hotel Finder

Source: AirFlash Europe

SK Telecom

U-Blog Blind Date Lucky Spot

Zone Entry/Leave Alert

Bookmark

Location Based Games

Host: 오늘 여기서

번개있음

23/07/2001

Optimising Mobile Local Search Convergence with other channel

Source M-Spatial

23/07/2001

Optimising Converged Local Search Search versus Discovery on Mobile

Automatic positioningallows immediate settingof context

High accuracynot critical buthelps

Source M-Spatial

23/07/2001

Description of place

AddressClick to call

Optimising Converged Local Search A ‘rich experience of place’ in a single click

“Wigmore Hall” “W1U 2BP”

“Wigmore Hall” “W1U 2BP”

Source M-Spatial

ABI Research (May 2008)

• LBS revenue is forecast to reach an annual global total of $13.3 billion by 2013, up from an estimated $515 million during 2007.

• Why now• – GPS in GSM/3G phones

– Customer demand for nav– Flat rate tariffs– friend-finder, local information searches, family

tracker applications, and enterprise applications (including workforce tracking and fleet management)

– Location Based Billing! Telefónica O2, TMobile

Thanks to:•Airetrak, M-Spatial, Mobile Commerce, ABI Research, RFID centre.

Contact the KTNClive de la Fuente0845 644 8081Clive.fuente@locationktn.com